crushin' it -10 social media misconceptions revised
DESCRIPTION
There are certain common objections advanced when arguing that social media marketing is not a worthwhile endeavor for small business. I address, and attempt to rebut, 10 in turn.TRANSCRIPT
Crushin’ It:10 Social Media
Misconceptions Revised
Jared D. Correia, Esq.
Assistant Director, Senior Law Practice Advisor
Massachusetts Law Office Management Assistance Program
-‘Oh, no. My privacy!’Revision: Connect Widely.
It’s social media, silly.
What, exactly, are you trying to hide?
Connections have intrinsic value.
Connections expand your reach.
The importance of developing a vetting process.
-‘I’ve gotta be on there all the time, right?’
Revision: Schedule Dutifully. The idea of the ‘perpetual internet participant’ is a myth.
Quality trumps bulk.
You should block time to preview and post.
You should block time to review and respond.
You should take the weekend; but, your proxy shouldn’t.
-‘I can’t manage one more thing.’Revision: Oversee Intermittently.
So, (1), block your time.
Utilize a scheduling tool.
No, better yet: utilize a social media management dashboard.
Maybe craft some recipes.
Become the parachutist, leave the escapist.
-‘I’m just gonna get lost in the shuffle.’Revision: Repeat Regularly.
Post your new content, then do it again.
Post your old content, then do it again.
It’s not a card in the shuffle, so much as a microbe in a tidal wave. Let it wash over you.,
Staying ‘top of mind’ is essential.
Nobody much minds.
-‘It’s all selfies and work from home adverts.’
Revision: Discover Contently. Despite what you may have heard, there is actual useful content on social media.
It’s not necessarily the publication tool; but, it’s almost always a primary dissemination platform.
Tag it, or bag it.
Develop a depth of feel.
Take the time to get your sources straight. It’s mostly about the people.
- ‘I don’t want to blog, or microblog, or blawg.’
Revision: Curate Effectively. Much of the effectiveness of a social media presence is built on the back of
a strong content marketing strategy.
. . . Only, it doesn’t have to be your own content.
You know ‘the Introducer’ within your network; be that: online.
AWOL: Within and without the social media universe.
Fit it into your schedule.
-‘Great, more internet weirdos and losers.’
Revision: Develop Professionally. Remember that lots of nerds are obsessive.
Piggyback experts.
Create lists, and play favorites.
Your network is now theoretically unlimited.
More professional contacts = more professional referrals.
-‘That’s not going to make me any money.’
Revision: Not Directly. You won’t get or stay rich selling penny stocks, or rolling pyramid schemes.
You will do well to advance your network, and to develop extended referral pipelines.
It’s a long run.
It’s a content aggregator, that doesn’t require active engagement.
It’s an important part of your professional online brand.
-‘It’s an ethics minefield, hoss.’Revision: Not Exactly.
The ‘Magic Beans’ problem.
Saying what you mean.
Character limitations and disclaimers.
Real-time interaction is often the tipping point.
There’s almost always an offline analogy to be made.
-‘I’ve got far more important things to do.’
Revision: Well, Admittedly. Of course you do.
Being online all the time is awful. Someone staring down at their smartphone almost walked into me today . . . and everyday.
Don’t get sucked in; manage your time effectively.
Block out your interactions.
Develop and follow a marketing plan.
Jared D. Correia, Esq.masslomap.org
linkedin.com/in/jaredcorreia
@jaredcorreia
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