FACEBOOK POST/IMAGE ANALYSISSPACE&CO

FACEBOOK VIDEO POST• We noticed a key change in

how consumers responded to video vs images.

• Video post reached 107% with zero paid advertising. It accrued engagement levels of 19.6%. This is 6,600% greater than Australian Facebook page benchmark average of .27%.

• Post reached 311% more people than image post.

http://www.socialbakers.com/reports/regional/june-2014-social-marketing-report-australia-regional

FACEBOOK VIDEO POST

• Video was viewed on average 23 seconds which is 99.83% of total video length.

• This shows the content was not only the right type but also the right length.

http://www.socialbakers.com/reports/regional/june-2014-social-marketing-report-australia-regional

FACEBOOK IMAGE POST

• Post accrued 233% more attention via likes and comments.

• Post reached less people and overall engagement rate was lower. It also accrued 15 post clicks in comparison to 192 post clicks via video.

http://www.socialbakers.com/reports/regional/june-2014-social-marketing-report-australia-regional