8/18/2019 CRUSALES Course Outline

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Lipa City CollegesCOLLEGE OF INTERNATIONAL HOSPITALITY MANAGEMENT

Lipa City

Cruise Sales and Management (CRUSALESC!urse Outline

Intr!du"ti!n t! Cruising

o

History of Cruisingo Types of Cruises

o Cruise Industry Trends and Changes

Essentials !# Cruising

o Cruise Details and Specifics

o Documentation, Health and Safety

o Nautical Terms

T$e Cruise Mar%et

o Cruise Market Segments

o Motivations for Cruising

o oad!locks to "urchase

Ma&!r Cruise 'rands

PRELIMINARY EAMINATION

Anat!m) !# a Cruise S$i*

o #inds of Ships $ccording to Si%e and

Styleo &acilities of a Cruise Ship

o Cruise Staterooms

o eading a Deck "lan

Cruise Line Pers!nnelo 'orking for Cruise Lines

o Sea()ased *perations

o Land()ased *perations

o ole of Travel $gencies

T$e Cruise E+*erien"e

o )efore the Cruise

o Cruise $ctivities

− Days at Sea

− Days in "ort

o Shore +cursionso "re( and "ost(Cruise "ackages

MI,TERM EAMINATION

Ge!gra*$) !# Cruising

o Cruise $reas of the 'orld and "orts of

Call

− -nited States and Canada

− )ermuda

− The Cari!!ean

− Meico

− South $merica

−

+urope− Scandinavia

− .reek Islands

−  $frica

−  $sia

− The "acific

o epositioning Cruises

Sele"ting- Selling and Pri"ing Cruises

o Selecting a Cruise

o

Cruise Sales "rocesso  $dding /alue to Cruises

o Making eservations

SEMI.FINAL EAMINATION

Cruise Mar%eting and Pr!m!ti!n

o +lements of Marketing

o Marketing "lan

o Selling Cruises to .roups

FINAL EAMINATION