THE 2016 CRUNCHIES T H E 9 T H A N N U A L AWA R D S S H O W T H AT H O N O R S S TA R T U P S & T E C H N O L O G Y

2,300 2015 General Attendees

109 2015 Press Attendees

FEBRUARY 8, 2016 This year marks the 9th annual competition and award ceremony that recognizes the most compelling startups, investors, leaders, and technology ventures of 2015.

It will be hosted at a new venue, the San Francisco Opera House.

WHO ATTENDS? Thousands of the biggest names in tech walk the green carpet:

•  Famous visionaries like Mark Zuckerberg, Peter Thiel, and Travis Kalanick

•  Startup founders from Tinder, Airbnb, Dropbox, Snapchat, and Zensdesk

•  Legendary VCs and investors like Chris Sacca and Peter Fenton

•  Aspiring entrepreneurs who LOVE tech

•  Press outlets like The New York Times, BBC, BuzzFeed, Wired, and Cnet

UNIQUE BRAND EXPERIENCES

•  By being a Crunchies partner, brands gain unprecedented exposure to media, fellow innovators and entrepreneurs, and influential TechCrunch editors

•  Brands choose from many levels of onsite sponsorships to showcase their product or services backstage, during the awards ceremony, and/or after party

•  The TechCrunch team works with all brands to customize their activation so that their specific marketing objectives are met

EXTENDED REACH ON THE LIVESTREAM

•  Anyone who can’t make it to the Crunchies in person can watch the livestream on TechCrunch.com for the full experience

THE OSCARS of Startups & Tech

“It is once again an honor to be around such an illustrious group of high-functioning nerds. Thank you for having me, dweebs!” John Oliver, host of HBO’s Last Week Tonight and 2012 to 2013 Crunchies emcee

THE EXCLUSIVE Crunchies Partner One brand can be the exclusive Crunchies partner and host all three of these opportunities.

THE PRESENTING AWARD During the awards presentation, the exclusive partner co-announces an award winner with a member of TechCrunch. The sponsor’s name and/or logo is displayed on screen with the winner’s name.

PRE-EVENT RECEPTION Host up to 100 people in a private reception room prior to the event. Food and alcohol is included; additional branding is available but must be pre-approved by TechCrunch.

THE PHOTO WALL The sponsor’s logo is included on the primary photo wall with TechCrunch, which is located front-and-center at the entrance to the Opera House.

EXCLUSIVE PARTNER COST: $175,000 TechCrunch editor with the exclusive Crunchies partner—Yahoo—CEO, Marissa Mayer, and SVP of Emerging Products, Adam Cahan

PARTNER-LEVEL Opportunities (3) PRE-EVENT RECEPTIONS Be the exclusive host of up to 50 attendees. Each reception includes onsite branding, gobos, up to 3 appetizers, and wine/beer/soft drinks.

$75,000 each

ENTERTAINMENT $50,000 Planned in collaboration with TechCrunch, host a major entertainment act for the awards ceremony or after party—musical performance, contortionist, or cirque de solei-style performance.

INTERACTIVE TECHNOLOGY $75,000 Showcase multimedia technology on the Davies mezzanine—an LED wall, interactive games, or a light display. * Does not include the cost of goods

DJ BOOTH $50,000 Wrap your brand around the guest DJ’s prominently situated booth at the after party. Past DJs include Mark Farina, Trevor Simpson, DJ Kevy Kev, and Talib Kweli.

(4) FULL SERVICE BARS Sponsor one of four full service bars throughout the Opera House, complete with a signature cocktail (available in the main bar only). Branding, signage, and cocktail napkins included.

(2) Grand Foyer: $50,000 each (2) Side Lobby: $30,000 each

PARTNER-LEVEL Opportunities (1) THEMED ONSITE AFTER PARTY The TechCrunch team helps develop an after party experience where a partner provides custom branding and signage. In the past, we have produced a casino night with branded playing cards, chips, and roulette tables.

$50,000

THE GREEN CARPET TREATMENT Host the green carpet photo wall at the entrance to the Opera House or the after party balcony, where the Crunchie nominees, winners, and guests pause for a photo op.

$50,000

CONTEST, RAFFLE OR GIVEAWAY Host a technology or game-driven contest or raffle with grand prizes, or simply give away branded merchandise.

$35,000

(1) POST-EVENT VIP PARTY An exclusive party for 150-200 nominees, TechCrunch editorial, sponsor guest list, and past winners.

$100,000

PARTNER-LEVEL Benefits All partner-level sponsors receive these premium branding elements.

PREMIUM BRANDING BENEFITS

•  A 75-word company description on TechCrunch.com

•  A prominent exhibit space with a skirted table, signage, internet, and power

•  Logo included on materials at the event and after party

•  A on-stage acknowledgement during the awards ceremony (which is livestreamed) and the after party

•  10 orchestra-level tickets to the awards ceremony and after party

Crunchies event page on TechCrunch.com é Sponsor signage in the lobby è

AWARD BENEFACTOR PRESENT AN AWARD ONSTAGE During the awards presentation, a sponsor’s representative co-announces the category winner on stage with a member of TechCrunch. The sponsor’s name and/or logo are displayed on screen with the winner’s name.

Benefactors also have a photo op at the green carpet photo wall with the winner immediately following the ceremony.

BRANDING BENEFITS •  A 50-word company description on TechCrunch.com •  Logo included on materials at the event and after party •  8 orchestra-level tickets to the awards ceremony and after

party

$35,000

TechCrunch editor and Sequoia Capital partner Roelof Botha presenting the Crunchies for Best Hardware Startup

PATRON PARTNER EXHIBIT SPACE AT THE AFTER PARTY A straight-forward branding presence at the Crunchies. Get a dedicated exhibit space at the after party to showcase your company and products to a sea of tech professionals.

BRANDING BENEFITS •  Exhibit space includes a skirted table, signage, internet,

and power •  A 30-word company description on TechCrunch.com •  Logo included on materials at the event and after party •  6 orchestra-level tickets to the awards ceremony and after

party

$25,000

Á LA CARTE BRANDING BRANDING IN THE PLAYBILL Run a half or full page, four-color ad in the Crunchies playbill, which is given to all attendees.

Half Page (4.25 x 5.5): $4,000 Full Page (8.25 x 5.5): $6,000

Pages 4 and 5 of the playbill

LOGO ON WILD POSTINGS $10,000 •  36x24 guerrilla-style posters in 40 locations throughout San

Francisco •  Four-week flights

SEE YOU AT THE CRUNCHIES!