CRUISE SHIPPINGPowered by

Ahmet Furkan GÜNEŞLİMert TEPECİK

Emrah DELİDUMANMehmet ÖZCANMustafa KESKİN

Definition of Cruise

Usually, a very large passenger ships that makes a roundtrip with several enroute stops, and takes on passengers only at the port where the trip begins and ends.

History of Cruise

• The cruise of the Augusta Victoria in the Mediterranean and the Near East from 22 January to 22 March 1891, with 241 passengers including Albert Ballin and wife, is often stated to have been the first ever cruise. Christian Wilhelm Allers published an illustrated account of it as Backschisch (Baksheesh).

• The first vessel built exclusively for this purpose was the Prinzessin Victoria Luise of Germany, designed by Albert Ballin, general manager of Hamburg-America Line. The ship was completed in 1900.

The practice of cruising grew gradually out of the tradition of transatlantic crossings, which never took fewer than four days. In the competition for passengers, ocean liners added luxuries—the Titanic being the most famous example—such as fine dining and well-appointed staterooms.

Company Profile

Company Profile

MSC Cruises is the market leading cruise company in the Mediterranean, South Africa and Brazil

MSC Cruises is a privately owned European company, employing 15,500 staff around the world and present in 45 countries.

The fleet comprises 12 ships

QUALITY CERTIFICATIONS6 Golden Pearls (best ship for environmental care) CLEANSHIP-AWT (waste water treatment)

EAN-SEA2 and CLEAN-AIR (controlling emissions) ISO 14001 (environmental management)

ISO 22000 (food safety management) OHSAS 18001 (safety management)

Green Planet award (eco-friendly facilities) Venice Blue Flag (reducing emissions)

CIAL award (aluminium recycling) ISO 9001:2000 (quality management)

ADA COMPLIANCE (Onboard MSC Fantasia and MSC Splendida there are ADA-compliant facilities for guests with disabilities)

Company’s Business Activity

Freight Transportation

Cruise Shipping

Macro Environmental Analysis

Demographic : Demographic profile of the average cruise passenger would correspond to a 55-year-old university-educated person, married, employed and with an annual income over USD75,000

Technology and the Environment :As the number of cruise passengers continues to grow, cruise lines are investing in new technology to reduce their impact on the environment

Here are some recent and enhanced industry initiatives :

Recycling Energy efficiencyReverse Osmosis systems Shore power or 'cold ironing‘Wastewater systems

Social and Cultural Impacts

Positive impacts:Cultural exchangeSocial activitiesLabor issuesRevitalization of culture and traditions

Social and Cultural Impacts

Negative Impacts:Cultural clashChanges of local identity

Political and Legal Factors

Passenger Limitations -You must be 23 to 26 weeks pregnant or less on the day of disembarkation .-Babies must be at least 12 months old for transoceanDepartment of Homeland Security (DHS) RequirementsThe DHS requires cruise lines to provide a final passenger manifest two hours before departure.

Micro Environmental Analysis

Suppliers

Competitors • Royal Caribbean International• Norwegian Cruises• Crystal Cruises• Costa Cruises

Customers• Tourists• Adrift People• Explorers• Agencies

SWOT Analysis Of Msc Cruises

STRENGTHS• Their experiences.• Having modern fleet • Having most of customer in the

Mediterranean, South Africa and Brazil • Their customer relationships• Qualified labor-force• To be close to the center of holiday place.

WEAKNESS• Increasing expenses• Low efficiency• Inadequate presence in high growth European

market

OPPORTUNITIES• The increasing cruise tourism• Marketing alliances• Favorable demographic trends

THREATS• Economic crysis• Increasing energy costs• Weather conditions• Severe competition