HAL NOORDAM - LIBRARY & JEWELRY SHOP CONVERSION

Objective: The rebrand and expandsion of the ship’s jewelry shop. To create a high-end watch store by redesigning and interconnecting the existing library and jewelry shop into one large luxury shop.

Value engineering and creative solutions were key attributes on this project. Typical challenges included retaining as much existing outfitting as possible and managing a tight budget under $415 per sq. ft., or under $650K.

Key objectives in the new jewelry space were to create a light and clean environment to accentuate the jewelry displays, as well as allure the customer through the adjoining space. Additional objectives included tripling the capacity of linear counter displays and visually connecting the two shops.

The ship’s library was transformed into a jewelry shop. Lighter finishes were used on all the new fixed furniture to call attention to the displays while the glow of the architectural lighting helped soften the visual weight of the casework.

The existing jewelry shop was transformed into a high-end watch shop. The same mid-tone finish was used on the walls and soffits between the jewelry and watch shop tying the spaces together. Warmer tones were used on the watch shop’s new fixed furniture to create a more masculine environment. The total linear display counter space was increased by 200% with only a 60% increase of sq. ft.

Cruise Ship Interiors Awards: Entry for Best Rebrand – HAL Noordam, Library & Retail Shop Conversion

For the necessary VE efforts, all perimeter boundary outfitting was retained, and new casework was designed around this. The soffits and ceilings were renewed, and a new lighting concept was developed to align with the existing geometry, as well as recall the classic facets of gemstones.

To connect the two spaces, a hidden large FSD was added. The result was a credible, custom-designed & interconnected jewelry and watch shop with a maximized layout. Completed on budget and on time.

BEFORE

AFTER

ELEVATION 1 ELEVATION 2

HAL NOORDAM - LIBRARY & JEWELRY SHOP CONVERSION

CHALLENGE:Combine a 640 sq. ft.

open-air jewelry shop with adjacent 920 sq. ft. enclosed

library to create one large interconnected wacth and

jewelry shop. Effectively value engineer the design and material usage to fall within restricted budget while achieving necessary

design intent.

ACHIVEMENT: Maximized retail display to achieve a 200% increase of linear counter space (46’ to

141’) with a 60% increase in overall sq. ft.

Met project requirments by designing modular

cabinetry to fit within exsiting fire boundry

ACHIVEMENT:Combined two spaces by

adding a large hidden B15 pocket door

CHALLENGE:Demolish library design while

maintianing exsiting shell build-out,

soffits and ceiling. Integrate a branded shop concept within new space, maximize counter display

space and interconnect to existing

jewelry shop.

C2

C1

C3

BEFORE AFTER

HAL NOORDAM - LIBRARY & JEWELRY SHOP CONVERSION

ACHIVEMENT:Creatively retained original ceiling design by developing a new

lighting concept to align within the existing geometryCHALLENGE:

Improve lighting and modernize ceiling to be cohesive within new retail design

C1

BEFORE AFTER

HAL NOORDAM - LIBRARY & JEWELRY SHOP CONVERSION

ACHIVEMENT:Designed modular perimeter fixed-furniture to live within existing fire boundary, refinished

unaffected areas

CHALLENGE:Maintain existing perimeter outfitting, retain visible

outboard windows, soffits and ceiling

C2

BEFORE

AFTER

HAL NOORDAM - LIBRARY & JEWELRY SHOP CONVERSION

CHALLENGE:Redesign existing space to

correspond with new shop, as well as, increase display capacity and provide brandable sections

for luxury watches

ACHIVEMENT:Added new counters with large

graphic backdrops, replaced floor fixtures with new island-style

display counter.

PROJECT TEAM: - Design Development & Project Management: Jason Hatfield - Hatfield Project Management, Miami / Sean Kendig - HAL Interiors Manager, Seattle

- Fixed Furniture Design & Fabrication: Artco Group, Miami

- Outfitting & Engineering Contractor: Total Ship Interiors (TSI), Italy

C3