crowdzilla marketing pack
DESCRIPTION
social engagement platform for producers of live eventsTRANSCRIPT
COMBINING GIGAPIXEL IMAGING TECHNOLOGY WITH CUSTOMIZED SOCIAL MEDIA SOLUTIONS TO ENGAGE FANS BEYOND THE EVENT
Extending the Live Moment to the Social Web
CROWDZILLA extends the live experience by integrating custom photo-tagging functionality and social engagement features into Gigapixel images captured during major events.
Attendees relive, share and commemorate the event experience through multi-faceted interaction, truly immersing themselves in
the event environment
CAPTURING THE LIVE EXPERIENCE WITH 7 BILLION PIXELS
CROWDZILLA’S web imaging platform allows users to zoom-in and explore every corner of the stadium in incredible clarity
The ultra high resolution image provides150 times the detail of a standard 6 Megapixel camera photo
The custom photo-tagging software is directly integrated with the Twitter and Facebook API allowing for fans to push content to their entire social network with a single click
FIND
SHARING THE EXCITEMENT TAG
SHARE
SHARING THE EXCITEMENT
FIND TAG SHARE
Explore via custom navigation tools to
pinpoint your location
Tag yourself or a friend using your Facebook
account – once tagged the fan’s name is
embedded above their image
Fans can post their image to their
Facebook wall or share links to the app
via Twitter or Email
When friends click on the wall post the app automatically loads and zooms directly to
the tagged fan
04
THE CROWDZILLA EXPERIENCE OPTIMIZES FAN ENGAGEMENT BEYOND THE CURTAIN DRAW
04
83% OF SOCIAL NETWORK USERS SHARE CONTENT THEY ARE PASSIONATE ABOUT
1 in 5 OF EVERY MINUTE SPENT ONLINE IS SPENT ON SOCIAL MEDIA
AVERAGE FACEBOOK USER HAS 130 FRIENDS
FOR EVERY TAG 130+ SOCIAL IMPRESSIONS WILL BE GENERATED
*Metrics based off 800MM Facebook user average friend data
As fans share photos, sponsors receive brand exposure from each post interaction
EVENT PRODUCERS/SPONSORS RECEIVE INVALUABE EARNED MEDIA EXPOSURE THROUGHOUT THE SHARING PROCESS
VALUE OPTIMIZATION THROUGH BRAND INTEGRATION
SPONSORED SHARING MODULES TURN FANS INTO BRAND ADVOCATES
Title, description and thumbnail image of each user’s share post can be customized with sponsor branding, promotional message/call to action and logos
04
SPONSORED TAGGING ICONS MAXIMIZE BRAND EXPOSURE WITHIN THE APPLICATION
SIGHT, SOUND AND MOTION UNITS FURTHER ENHANCE ENGAGEMENT
sponsor splash page
branded headers
embedded logos embedded video
*Consumer Brand Facebook Fan Value: $137 per year
8,612 new Facebook Fans acquired
600,000+ Branded Promotional Messaging Impressions
ORANGE MOBILE CASE STUDY Rihanna Concert Tel-Aviv, Israel Event Attendance: 15,500
GUINESS BOOK OF WORLD RECORDS “MOST TAGGED PHOTO ON FACEBOOK” WITH
4,613 TAGS 53,234 UNIQUE APP VIEWS 3.5x THE NUMBER OF EVENT ATTENDEES
AVERAGE TIME SPENT ON SITE PER USER: APPX
4 MINUTES
$1,179,844 in social media value acquired*