crowdsourcing national healthcare services: paradigm shift we’ve been waiting for?
DESCRIPTION
By Tom Laine, Innopinion. Presented at Crowdsourcing Week Europe 2014. Learn more & join us at the next event: http://crowdsourcingweek.com/TRANSCRIPT
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Case: Queen Silvia Nursing Award
Developing national healthcare services with
crowdsourcingParadigm shift we’ve been waiting for?
Copyright Tom Laine 2014, [email protected]
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The Queen Silvia Nursing Award
• Purpose of the campaign was to get new ideas, evaluate the ideas,
and eventually improve elderly care services in Sweden
• In 2014 campaign runs in Sweden and Finland and plans to expand
• Campaigns run in local language
• Targeted at nursing students, main prize being the Award and
stipendium
• The campaign was hosted by SCI and supported by a number of
local healthcare service providers and organisations
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Innopinion is a modern tool to collect DATA…
…from your potential or existing customers, partners, employees, FB fans, Twitter followers…
Service packages for: a) employee engagementb) customer loyalty & awarenessc) idea competitions and challenges+ value-adding reseller / partner model to license the platform
Idea
Opinion
Feedback Problem
Innopinion in short
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Innopinion highlights
Freeform Content = Potential killer contentPeer-evaluation = Wider understandingGamified Process = More data and more
active participantsAutomated = Cost effectiveBranded to client = Creating sales leadsThe Result = Actionable Market Data
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Participant
innopinion
Investors
Potentialcustomers
Potential business partners
Experts
Users
Admin / Host / Company
Innopinion automatically chooses the most relevant people to evaluate each idea and task
Participant
Participant
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Main results and statistics
• Campaign lasted for 3 months• Over 140 people participated• Over 330 ideas were sent• c. 3000 evaluations performed and 800
comments given for the ideas• 21 ratings and 5,7 comments per participant
• Best idea(s) are being planned for implementation
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The next big challenge…