Crowdfunding for Start Ups in India :

Understanding how it works

What is Crowdfunding?

The three types of Crowdfunding

Crowdfunding is the coming together of individuals to contribute small amounts and invite their networks to do the same in order to support efforts initiated by people or organizations.

Equity Based Crowdfunding

Debt Based Crowdfunding

Rewards based Crowdfunding

Small Contributions From a lot of people Leading to a small change with a large Impact

Introductionto Crowdfunding

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Using Crowdfunding to raise money for your productFor Entreprenuers, It is important to build an ecosystem their product - to get a proof of concept and feedback in the initial stages itself. Crowdfunding is a tool that not only allows them to raise funds from the masses but also create their community of first-buyers or customers

Why?Crowdfunding for Entrepreneurs

02

Crowdfunding=

Financial +

Marketing Tool

FINANCIALMARKETING

Raise Funds for your product

Create a Community1 2

What is BitGiving?A Social Crowdfunding platform for individuals and organisations.

Our Vision :• Creating a technically evolved platform to facilitate fundraising through

crowdfunding• Creating a community of Innovators and changemakers - who not only are

campaigning for change but also want to do their bit to create an impact.

BitGivingAn Introduction

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Different Elements of a successful Crowdfunding campaignCrowdfunding

Important Elements

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What makes a Crowdfunding

campaign successful?

A tangible theory of change

Interesting RewardsA relatable

narrative

Building a community

Sharing Impacts

Effective outreach

Important insights into how to build a campaignHow?

Building a Campaign

05Narrative - Answer the What? How? and Why you? • Tell a Story, visually - create intrigue and strike a personal chord - use images

and videos to explain your vision • Explain the theory of change and the impact you want to make• Answer all the questions & give details of the budget• Make sure critical information is visible upfront• Create a personal connection

Examples : Library in E-base & CRY

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Funding Goal & Campaign Duration• The Science behind figuring out the optimum funding goal is to

calculate it backwards from budget and number of people you can reach

• This calculation is then taken further to calculate the campaign duration. But keep in mind, shorter campaigns are easier to manage and maintain momentum

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Important insights into how to build a campaignHow?

Building a Campaign

06

Rewards• Are very important!• Helps you create a connection with your audience and express

gratitude• Makes the campaign interesting and more shareable• Proof of concept & market insight - very important for entrepreneurs• CAN ACTUALLY TURN Rs. 500 to Rs. 5,000

Examples : Library in Sarukhetri & Monsoon wooding

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How to reach out to contributors?OutReachMarketing a Campaign

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Campaign OutReach

Social Media

Press

Offline

Support Events

Blogs

Networks

Influencers

Individualfollow ups

Partners

Understand the importance of Outreach - it is one of the most important aspects for the success of a campaign

• PLAN - plan your pre-campaign, launch and campaign strategies. Announce but be persistant. make a personal appeal wherever possible.

• Get your networks in place - identify you early contributors and reach out them before the campaign starts

• Look at your bigger networks - college alumna, peers from the last initiative etc.• Talk about the campaign - on SOCIAL MEDIA, through blogs and press• Form Partnerships• Offline activations : Look at offline events and activities to create interest.

After the campaign :• Make sure you keep the community alive - that is

your community• Deliver your rewards and ask for feedback• Report back to your contributors.

Visit www.BitGiving.com and start a campaign now!