crowdfunding - an alternative
DESCRIPTION
By Glyncoch Community Regeneration at the Third Sector Funding Conference 2013.TRANSCRIPT
Glyncoch Community Centre Crowd funding
Glyncoch O Glyncoch is a post war council housing estate two
miles north of Pontypridd in Rhondda Cynon Taff. O Glyncoch 1 is categorised as 39th in the WIMD O Glyncoch Community Regeneration Ltd O Several projects
O Community centreO Communities First Programme. O Oxfam projectO Community Voice projectO Community enterprise projectO Partnership with People and work unit –
O Build project O Chance to learn project
Hive of activity
At the heart of the community
Community centre O 2007 – Commissioned design of new
community centre - £1.2 million +
Funding applicationsO 2010 – secured in
principle funding, 600KO Aggregates Levy
(advised to redesign)O Community Facilities
Activities programmeO 2 other funders
(confident £200K)
O Application to lottery – for £750,000 O Successful at stage 1
application - £54,000
Funding O May 2011
O Gained planning permission – 3 phasesO Phase 1 costs £850,000
O Secured £650,000O Unsuccessful for £200,000O Unsuccessful with lottery
O Shortfall of £250,000O Revisited design - £800,000
Funding O Aggregates Levy Fund – committed
£100,000O Short fall of £50,000O Continually worked at identifying
alternative funding pots - O Support from Your Square Mile
O Funders dubious – trusts, lottery, WG funds
O Alternative funding source - Space hive
Crowd funding O Marketing plan
O Local fund raising – demonstrate needO Social media – constantly
campaigningO Communication
O Space hive O Your Square Mile
O Contacts opened doors
O “It seems you can build a new centre for the cost of a cucumber sandwich’.
O #sacrifice a sandwichO Raised profile of
campaignO Martha Stewart LaneO Scott Quinnell
O Attracted media attention – raised profile
Stephen Fry
Fantastic supportO Local community O Pledges from
across world O Private business
O Moon dance (Admiral)
O TescoO AsdaO Many more
O Successfully raised -£792,021
Success!O Commitment & determination to
succeed O Plans in pipeline for many years
O Strong working partnershipO All funders
O Aggregates Levy, CFAP, RCTCBC, RCT homes
O Local communityO Your Square MileO Spacehive
DiscussionsO Mobilising a fundraising campaign locally –
O What do you need to do?O Where do you start? Tapping into local
volunteer activityO Marketing – who, what, where, why?
O Marketing strategy?O Reviewing existing strategy – flexible,
restraining O Use of social media – access, policies,
limits, tapping into networks