cross cultural understanding in higher education
TRANSCRIPT
CROSS CULTURAL UNDERSTANDING IN HIGHER EDUCATION: STRATEGY AND ELEARNING DESIGN IN
ONLINE UNIVERSITIES: A RESEARCH AGENDA
TECHNOEDUCA 2011Enric Serradell-López ([email protected])
Pablo Lara-Navarra
PURPOSE
• Evaluate the influence of the student’s cultural background in the context of a e-learningsystem
• Literature review in depth
• Develop a methodology
• Find colleages interested in collaborating
• Culture: meaning and classification
• Culture in an elearning context
CULTURE
Culture is defined as the patternsof thinking, feeling and actingthat people display as mentalprograms
(Hofstede, 1997)
CULTURAL DIMENSIONS AND CLASSIFICATIONS
• Iceberg model
• Hofstede’s cultural dimensions
• The Globe Project
HOFSTEDE’S MODEL
HOFSTEDE’S CULTURAL DIMENSIONS
• Power Distance (PDI)
• Individualism / Collectivism (IDV).
• Masculinity / Femininity (MAS).
• Uncertainty Avoidance (UAI).
• Long-term / Short-term Time Orientation (LTO).
THE GLOBE PROJECT• Performance Orientation:
• Collectivism I: (Institutional).
• Gender Egalitarianism:.
• Uncertainty Avoidance:
• Collectivism II: (In-Group):.
• Future Orientation:
• Humane Orientation:
• Assertiveness:.
• Power Distance:
CULTURAL DIVERSITY
• Gender
• Age
• Nationality
• Religion
• Economic status
Questions?
• New society New culture?
• Cultural background and elearning
• Mission and values of universities
NEW CULTURE
• Classical models for the study of culture used primarily territorial criteria
• Hybrid cosmopolitan culture, overridingtraditional cultural differences (De Troyer et al., 2006).
• Newer studies as GLOBE Project (2004). This study seems more likely explanation of such differences (Cyr, 2008).
Internet, online universities and culture
• Geography is not important
• Should we use different elearning toolsdepending the student ?
• As a global industry in its infancy, elearningcan learn from global media companies.
• Kale and Kreider (2007): Cultural Adaption onthe Web
• E-CRM, business and emotions, sequentialand syncronous task orientation
CULTURAL ASPECTS AND INTERNET BEHAVIOR
CULTURAL ASPECTS AND ELEARNING
CULTURAL ASPECTS AND ELEARNING
Swierczek and Bechter, 2008
VARIABLES
• Usability and Interface design: Testing colours understanding, icons, pictures, symbols, .. Xinyuan ( 2005),
• Expectations: Student’s expectations of education and universities,
VARIABLES
• E-learning behaviours: email uses, discussion board, peer assessment or peer support,
• International students perception in general: Including Time-zone differences, communication tool use and plagiarism .
UNIVERSITIES
• Increasing globalization may lead to a uniformity of content and design of the universities, beginning with its home page.
UNIVERSITIES
• Corporate identity: Universities need to develop a competitive advantage based on a set of unique characteristics.
UNIVERSITIES
• Internationalization: The orientation and strength of the university culture and the functioning structure can be inhibiting of facilitating of the strategies employed to advance internationalization
CONCLUSIONS AND FUTURE RESEARCH
• Cultural aspects are complex: need to be defined and incorporated in our internet-based courses.
• Inventory of cultural dimensions related to elearning tools.
• Collaborative research with universities around the world
Efjaristó
Thank you
Gràcies
Gracias
CROSS CULTURAL UNDERSTANDING IN HIGHER EDUCATION: STRATEGY AND ELEARNING DESIGN IN
ONLINE UNIVERSITIES: A RESEARCH AGENDA
TECHNOEDUCA 2011Enric Serradell-López ([email protected])
Pablo Lara-Navarra
QUESTIONS ?
SOMEBODY INTERESTED ?