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Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services [email protected]

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Page 1: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Cross-Cultural Communication at NC State University

Diane Armstrong Office of International

[email protected]

Page 2: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Collectivism & Individualism

• Collectivist – group loyalty, decision-making oriented to group welfare

• Individualistic – importance placed on goals and autonomy of individual

Time Orientation (developed by Chinese scholars from Confucian principles)

• Long term – value thrift and persistence

• Short term – value tradition, upholding social obligations and quick results

Power Distance

• Low – social equality, reduction of hierarchy (tend to be individualistic)

• High – recognized authorities should not be challenged (tend to be collectivist)

Cultural Orientation

Source: http://www.geert-hostede.com/index.shtml

Page 3: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Etiquette and Non-Verbal Communication

Etiquette• Saying ‘No’: refusal of a request or saying ‘no’ can disrupt social harmony or “face”

• Instead of saying ‘no’ Chinese may respond with “I will consider it” or “that would be

inconvenient”

Gesturing• Some American gestures, such as shrugging shoulders or winking, are not common in

Chinese culture and may be misunderstood.

Spatial Relationships• Touching (i.e. patting someone’s back or putting an arm around someone) is

uncommon in Chinese culture and will likely make a Chinese person uncomfortable.

• Social distance, or the acceptable distance between two people, differs significantly in

each culture. Americans may find that Chinese culture is oriented to a closer social

distance.

Source: http://www.cultural savvy.com/chinese_culture.htm

Page 4: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Presented by Dr. Xiaoying Wang

Visiting Professor (Nanjing Normal University)

Deputy Director of Confucius Institute at NCSU

[email protected]

Page 5: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

A vast territory of about 9,600,000 sq.Km. Ranked number 4 in the world!

Page 6: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

China is divided into 23 provinces, 5 autonomous regions, 4 municipalities directly

under the Central Government and 2 special administrative regions

Page 7: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Chinese People

A huge population of more than 1300 million people of 56 ethnic

nationalities!

Page 8: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Chinese culture embodies the philosophy of holism. Ancient

Chinese philosophers believed that all things are interrelated,

and that Heaven, Earth, and Humanity form a unified whole.

Chinese Culture

Page 9: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

China‘s Stone Age lasted for at least one million years. The Chinese ancestors started to make pottery during the late Neolithic Period, around 5000 BC. This period is represented by Yangshao Culture, on the middle reaches of the Yellow River.

Painted pottery vessel with human faces and fish,

Yangshao Culture (c. 5000-3000 BC)

Early Civilization

The Origins of Chinese Civilization

Page 10: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

The late Neolithic Age saw the advent of China's unique "jade culture."

Jade cong with carved animal face,

Liangzhu Culture (c. 3300-2200 BC)

Jade Culture

The Origins of Chinese Civilization

Page 11: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

During the 6th century BC, the Confucian school of philosophy held that ritual jade objects were symbolic of human nature. Their soft luster represented serenity, while their flawless clarity represented refinement of character. As Confucianism developed, ritual jade objects were appropriated by the nobility as emblems of rank and status. Even more importantly, they came to be seen as symbols of evolved character and moral perfection.

Jade dragon, Hongshan Culture (c. 3500 BC)

Page 12: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

China's Bronze Culture reached its peak in the 16th century BC and flourished for 1000 years. Bronze was used primarily to craft ritual objects and musical instruments, rather than the agricultural tools and weapons characteristic of other Bronze Age cultures. Many cast bronze objects bearing accounts of sacrificial rites and historical incidents were made during this time, providing important records of the period.

Bronze Culture

The Origins of Chinese Civilization

Page 13: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Chinese characters are China's principal form of writing. The history of Chinese characters spans over 3000 years, making them one of the world's oldest forms of written communication. Qin Shihuang, China's first emperor, standardized Chinese characters in 221 BC. China's ethnic minorities also have a number of unique writing systems.

Writing and Language

Page 14: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Chinese characters are written within a square framework, so they are sometimes referred to in Chinese as "square writing."

Evolution of the character " 日 " (ri, sun)

Evolution of the characters “ 鱼” (yu, fish) and“ 马” (ma, horse)

Chinese Characters

Writing and Language

Page 15: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Fragments of oracle bone script,

Shang Dynasty (c. 1600-1046 BC)

Bronze tallies of Lord Qi of E,

Warring States Period (475-221 BC)

The evolution of Chinese characters and calligraphy provides insight into the development of human society.

Page 16: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

The art of ancient Egypt, India, and Babylon has receded into the mists of the past. That of China, on the other hand, has developed without interruption for thousands of years. Chinese art is richly diverse and highly comprehensive, encompassing many forms and styles.

Chinese Art

Page 17: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

In China, a person who can produce beautiful calligraphy is considered to be highly cultured.

Traditional Chinese calligraphy uses brushes made from animal hair to apply ink to paper, producing uniquely graceful brushstrokes.

Chinese Art

Calligraphy

Page 18: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu
Page 19: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Traditional Chinese painting uses brushes to apply ink and pigment to thin silk or paper, which is then mounted on scrolls. Great importance is placed on fluidity and expressiveness of line. Chinese painting holds that revealing essence is more important than representing form.

Chinese Art

Painting

Page 20: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Traditional Chinese painting actually is an integration of painting,

poetry, calligraphy and seal carving.

Page 21: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

"Sculpture is the forerunner of all art." This saying truly describes the Chinese sculptural arts. Jade carvings of people, pottery figurines of young women, and sculptures and carvings of animals appeared in China as early as the Neolithic Age (c. 12,000-2000 BC). As Chinese civilization flourished, so did Chinese sculpture.

Chinese Art

Sculpture

Page 22: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Terracotta warriors of Qin Shihuang, Pit 2, Xi'an, Shaanxi Province, Qin Dynasty (221-207 BC)

Page 23: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Buddhist Statue,

Longmen Grottoes

(post-5th century AD)

Page 24: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Traditional Chinese architecture emphasizes harmony between structure and surroundings. Whether palace, temple, garden, or residence, traditional Chinese buildings blend with the surrounding landscape into an integrated whole. Even inside a building, human beings and nature are not separate, but rather form a unified whole.

Chinese Art

Architecture

Page 25: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Forbidden City, Beijing

Page 26: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Jichang Garden, Wuxi, Jiangsu Province

Page 27: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Traditional Chinese philosophy puts great importance on personal ethics and morality, holding that only a person of superior character can achieve domestic harmony and national progress.

The 6th through 3rd centuries BC saw the flourishing of traditional Chinese philosophy. Numerous schools of thought advanced their ideas during this time. Among them, Confucianism and Daoism had the greatest influence on the development of Chinese culture.

Chinese Philosophy

Page 28: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Confucianism emerged between the 6th through 5th century BC. Its founder, Confucius, expanded upon ancient Chinese concepts of humanism. He emphasized the value of the individual, the cultivation of personal ethics, and the importance of moral character. The concepts of benevolence ( 仁 ren ) and propriety ( 礼 li ) were the central tenants of Confucianism, and became the foundation of mainstream Chinese culture.

Chinese Philosophy

Confucianism

Page 29: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Portrait of Confucius (551-479 BC)

仁 rén

义 yì

礼 lǐ

智 zhì

信 xìn

Benevolence, to be humanity,

mercy and kindness;

Justness, to be

righteousness ;

Rituals, custom and law, to be

polite;

Wisdom, to be

knowledgeable and well

educated;royalty,

faithful , reliable , accounta

ble, responsible, creditable.

Page 30: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Daoist philosophy teaches that although all things exist in a state of transformation, they also possess an underlying order. This constantly changing, self-balancing order is known as the Dao, or the Way.

Daoism

Chinese Philosophy

Page 31: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Stone carving of Laozi, Spring and Autumn Period (770-476 BC)

He who knows that

enough is enough will

always have enough

Be tranquility,

calm, indifferent,

loneliness,

do-nothing

How to get into a realm of absolutely individual freedom

or liberty?

No accomplishment (success)

No reputation (fame, prestige)

No self-conscious (ego)

Page 32: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Basic values in Chinese culture and Chinese way of thinkinging

Integration of Heaven and Men Heaven and Men are in a unity

CollectivismThe interests of a family, a group or a country are more important than those of an individual

Rule of virtue; rule of morals; “kingly way” vs. “hegemonical way”

Page 33: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

The Value Priority in Traditional Chinese Culture

The value of morality prior to that of utility;

The value of moral merit prior to that of intelligent;

The value of group prior to that of individuals;

The value of peace and safety prior to that of freedom and

liberty;

The value of harmony prior to that of conflict.

Page 34: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

和和HéHé :: means means

“peace” and “peace” and

“harmony”“harmony”

Chinese culture emphasizes harmony. It respects the differences between cultures and civilizations, in accordance with the traditional Chinese philosophy of "seeking unity in diversity." Chinese culture provides a unique foundation from which to learn from other cultures, maximize creativity, and pursue self-improvement.

Page 35: Cross-Cultural Communication at NC State University Diane Armstrong Office of International Services Diane_Armstrong@ncsu.edu

Thank you very much.