CROSS CULTURAL COMMUNICATION IN BUSINESS

Presented By

Aditi Thakur -319Akash. Rastogi – 303Dering – 323Ishita Suman - 330

CROSS-CULTURE COMMUNICATION

“The reasonable person adapts himself to the

world, while the unreasonable one persists in trying

to adapt the world to himself”

Intercultural communication refers to messages transmitted between members of two or more different societies

Inter-cultural Communication

Communication Process

Sender

Message Encoded

Feedback Decoded

ChannelMessag

e

Noise

Feedback

Channel

Receiver

Message Decoded

Feedback Encoded

Communicating across cultures needs more than language

Some culturesNeed more background and

contextNeed different messages

All cultures have different reactions to Tone of voiceNonverbal language

All cultures have potential for miscommunication.

The more sensitive the message the more miscommunication is.

Factors Affecting Intercultural Communication

Elements Of Effective Cross-Cultural CommunicationRecognizing Different Communication

Styles

Direct-Indirect High Context-Low Context Nonverbal Communication Saving Face

How ?

Watch people talk with each other Watch body language Watch hand gestures Watch mimics Watch com. is straightforward Watch com. involves elaborate explanations

Examples of Cultural Differences

Gestures Eye Contact

A Japanese gesture

A French gesture An Iran gesture

The Japanese gesture means "angry." The French gesture means "I don't believe you.

Guestures

People even yawn differently in different countries…

Ask Questio

ns

Bulid Self-Awarenes

sRecognize the

complexity

Avoid stereotyp

ing

Think twice

Be flexible

Be Honest Listen

Actively

Respect differen

ces

Distinguish

perspectives

Strategy for Effective Communication

10 strategies for effective Cross-Cultural Communication

Outcomes of Poor Cross-Cultural Communication

Loss of customers Poor staff retention-high turnover Poor working conditions Misunderstandings Stress Poor morale Poor productivity Lack of cooperation Loss of profits

Barriers to Cross-Cultural Business Communication

Internationalization Downsizing Mergers Acquisitions Joint Ventures

Obstacles to Effective Cross-Cultural Communication

• Lack of communicationLack of spoken dialogueLack of informationLack of feedback (+ or -)

• Being too selective in providing information can cause suspicion and jealosy internal strife.

Lack of interest, trust and respect

• LanguageUse of inappropriate language & toneForeign languages

Hurdles to have Effective Cross-Cultural Communication

• Verbal communication• Nonverbal communication• Social values x belief systems• Social customs• Business ethics• Etiquette and behavior• Expectations

Ways to Overcome

• Establish mutual respect and understanding• Enhance cross-cultural awareness• Improve business communication competence

Points to Remember in Cross Cultural Communication.

Don’t generalize

•Don’t stereotype•Be genuine•Have the right intentions•Have a generous heart•Treat people with respect