crop life science ltd. research report presentation

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AP RESENTATION OF RESEARCH PROJECT

ON

³M ARKET MAPPING OF PESTICIDES CONSUMPTION ´O F

C ROP L IFE SCIENCE LTD .

Presented by:Patel Kishan B.Enroll.No.107130592017MBA



RESEARCH METHODOLOGY

DATA SOURCES:-

PRIMARY DATA:-Questionnaire on market mapping of

consumption of pesticides.

SECONDARY DATA:-´ I t is collected through website, MagazineCompany Report etc. µ



SAMPLING PLAN.

Sapling Method:- Random sample

Research design:D escriptive research design

Sample Size:-S urvey is conducted on 50 D ealers.

Sampling Frame:-T hose people who have shop of pesticides inS abarkantha district.



OBJECTIVES:-

T o Know Market Mapping Of PesticidesConsumption

T o Know D ealers Review About company·sproducts And S ervices.

T o draw picture of Market requirement of pesticides.



LIMITATIONS:-

D ue to limited of time only few customer were selected forthe study, so the samples were not enough to generalize

the findings of the study.

Customer were hesitant to disclose the true facts.

T ime for this research study is not enough.



DATA ANALYSIS



1 . W HAT KIND OF BUSINESS YOU DEALING ?

0%

20%

40%

60%

80%

Retailers Wholesalers

No. of

respondent

Percentage

Retailers 35 70%

Wholesalers 1 5 30%

Interpretation:

According this diagram,70% of people dealing retailers and remains 30% of peopledealing wholesalers. So mainly trader concern with retail business and less are

concern with wholesaling business.



2 . W HICH COMPANY ¶S PESTICIDES YOU SELLING ?

Company name No. of respondent Percentage

C rop life Sci. 1 5 30%

Crystal 30 60%

Bayer 40 80%

Tata 35 70%

Indo fill 2 0 40%

Dhanuka 30 30%

BASF 35 70%



3 0%

70% 80%70%

40%

60%

70%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Interpretation :

from this table 30% of selling Crop life science company s product,70% of sellingCrystal company s products,80% of selling bayer company s products,70% of selling TATA company s products and 40% of retailers and whole sellers sellingindo-fill company s product,60% of dhanuka and 70% of BASF company s

products. High market coverage of bayer company.



No. of respondent Percentage

Jan-march 0 0%pril-j n 1 0%

J ly ±sept 70%Oct-dec 0 0%

Q. In which months the selling of pesticides at pick level?

0 0.1 0.2 0. 3 0.4 0.5 0.6 0.7 0.8

Jan-march

pril-j n

J ly ±sept

Oct-dec

Interpretation:

from this table shows that 70% of selling of pesticides in july-septmonth,30% of selling pesticides april-jun months and remains months nullselling of pesticides. mainly july-sept month have high selling of pesticides




0-5 5 1 0%5-1 0 1 7 34%1 0-1 5 19 38%1 5 & above 9 1 8%

Q. 4 How much yearly sales turn over?

1st Qtr 10%

2nd Qtr 34%

3rd Qtr 38%

4th Qtr 18%

Sales

I ter ret ti :Acco r i to chart, of retailers a hole seller - la hs t r

over, of retailers a hole seller havi - la hs t r over, of retailers a hole seller have - la hs t r over a la hs&a ove

have of retailers a hole seller. here are onl of eoplehaving high t r nov er.



No. of respondent

Percentage

Yes 1 5 30%

No 35 70%

Q. 5 Are you selling Crop Life Science products?

3 0%

70%

Sales

Y es

No

Interpretation:

From this table ,30% of dealers selling Crop life science products andremains part 70% are selling other company s products. As per survey data total30% dealers sells Crop life science s products.



No. of respondent PercentageExcellent 5 33.33 %Good 7 46.67%Neutral 3 2 0%Bad 0 0%Very bad 0 0%

Q. 6 Give overall rating of crop life science s product quality.

0%5%

1 0%1 5%2 0%2 5%30%35%

40%45%50%

Excellent Good Neutral Bad Very bad

Interpretation:

According to survey of Crop Life Science Products Quality 33% of dealersview that product is excellent and 47% are said it is good,9% dealers are said

neutral scale and remains Bad and very bad scale contains 0% of Dealers.



No. of respondent PercentageYes 1 5 1 00%No 0 0%

Q. 7 Are you satisfied with sales staff behavior?

100%

0%

0%

20%

40%

60%

80%

100%

120%

Y es No

Interpretation:

According to this graph,100% of dealers are satisfied with sales staff behavior. No any dealers are dissatisfied with staff behavior. Sales staffs are very polity as per reply of dealers.



No. of respondent PercentageExcellent 3 2 0 %Good 6 40%Neutral 5 33.33%Bad 1 6.67%Very bad 0 0%

Q. 7 The packing of product is..

20%

40%

33 .33 %

6.67%

ExcellentGood

NeutralBadvery bad

Interpretation:From this table,20% of dealers said product packing is excellent,40% said it

is good packing,33.33% of dealers view are product packing is neutral (no good

no bad) and 6.67% said that product packing is bad. No any dealer said that packing very bad. Overall product packing is good as per surveyed data.



No. of respondent PercentageYes 1 5 1 00%

No 0 0%

Q. 8 Are you satisfied with selling strategies of company?

0%20%

0%

60%80%

100%

Y es No

100%

0%

Interpretation:

According to survey of Crop Life Science Products Quality 33% of dealersview that product is excellent and 47% are said it is good,9% dealers are saidneutral scale and remains Bad and very bad scale contains 0% of Dealers.




Yes 1 5 1 00%No 0 0%


0%

1 0%

2 0%30%40%50%60%

0%80%

9 0%

1 00%

Yes No

100%

0%

Interpretation:

From this table,100% of dealers are satisfied with companystrategy,0% of dealers dissatisfied with company sales strategy.



Q . 1 s er r ie t t c st er s tisf cti .

N . f Res de t Perce t geStr gl S tisfied 3 20 %S tisfied 5 33.33%

Ne tr l 6 4 0 %Diss tisfied 1 6.67%Str gl diss tisfied 0 0 %

20%

33 .33 % 40%

6.67%0%0%

10%20%3 0%40%50%

I ter ret ti :Above this data, customer satisfaction as per dealers view 20%

of customers are strongly satisfied,33.33% of customers are satisfiedand 40% of customers are neutral scale,6.67% of customers are

dissatisfied and non of strongly dissatisfied.




No. of respondent PercentageYes 15 100%

No 0 0%

0%

20%

40%

60%

80%

100%

Y es No

Interpretation:

From this table,100% of dealers are satisfied with company strategy,0% of

dealers dissatisfied with company sales strategy.



Q. 10 As per your view what about customer satisfaction.No. of Respondent Percentage

Strongly Satisfied 3 2 0%Satisfied 5 33.33%Neutral 6 40%Dissatisfied 1 6.67%Strongly dissatisfied 0 0%

0%

5%

10%

15%

20%

25%

3 0%

3 5%

0%

5%

stronglysatisfied

satisfied neutral dissatisfied stronglydissatisfied

Interpretation:

Above this data, customer satisfaction as per dealers view 20% of customers are strongly satisfied,33.33% of customers are satisfied and 40% of customers are neutral scale,6.67% of customers are dissatisfied and non of

strongly dissatisfied.



Q. 11 Are the sales staff give proper information about new product and promotional things?

No. of respondent PercentageYes 1 4 9 3.33No 1 6.67

yes9 3%

no7% Sales

Interpretation:

According data,93.33% of dealers view that sales staff are inform about newscheme and product information and only 6.67% of dealers view that sales staff sometimes fail to inform us for new product and scheme.



Q. 12 Are you getting time to time delivery from company?

No. of respondent PercentageYes 1 5 1 00%No 0 0%

100%

0%

0%

20%

40%

60%

80%

100%

120%

Yes no

Interpretation:

From above data, 100% of dealers view that they get time to time delivery of product from company. No any difficulty find in delivery of product from company.Company having successful supply chain system that s why dealers are getting timeto time delivery.



Q. 13 Are you satisfied with company credit policy?

No. Of respondent PercentageYes 1 0 66.67%no 5 33.33%

66.67%

33 .33 %

0.00% 2 0.00% 40.00% 60.00% 80.00%

yes

no

Interpretation:

According this data, 66.67% of dealers are satisfied with company credit policyand 33.33% of dealers are dissatisfied with company credit policy. Majority of dealers are satisfied with company credit policy.



No. of respondent

Percentage

Product having good market coverage 12 34. 2 8%Profit margin 1 8 5 1 .42 %Company sales policy 2 5.7 1 %Credit policy 3 8.57%

Q. 14 What are benefits that you are enjoying by taking dealership?

Producthaving good

marketcoverage

34%

Profit margin51 %

Companysales policy

6%

Credit policy9 %

Interpretation:From above data, dealers have another company dealership so what kind of

benefit they enjoying form company.34.28% of retailers take dealership becausecompany s product having good market coverage,51.42% of retailer take dealership

because company provided good profit margin and 8.57% enjoying company sales

policy and 5.71% take dealership because company credit policy.



Q. 15 If you are selling other company s product ,What are key factor bethat company s product?(multiple choice)


Price 30 85.7 1 %ality 30 85.7 1 %

Margin 2 5 7 1 .43%Promotion 2 0 57. 1 4%Service 1 5 4 2 .86%

010

203 0405060708090



Interpretation:

From the data,85.71% of retailers sales other company s product because of

company s price factor and quality factor,71.43% retailers sale product because of margin factor,57.14% of retailers sale other company product because of promotionfactor,42.85% because of service factor. Mainly retailers are concern with price factor.



Q. 16 What could be expected sales turnover for this year?

No. of respondent percentage0-5 15 30%5-10 10 20%

10-15 10 20%15 above 10 20%

Not sure 5 10%

0%

5%

10%

1 5%

20%

25 %

30%

3 5%

0-5 5--10 10--15 15 above not sureInterpretation:

According data of expected sales, 30% of retailers expected sale will 0-5lakhs, 20% of retailers expected sales will 5-10lakhs and same for 15 lakhsabove.10% of retailers expected sales is not sure. High percentage ratio of 5-

10lakhs expected sales.



KEY FINDING

Company having fewer dealers in the Sabarkantha districts.

�R etailers are highly interested in price factor.

�R etailer take dealership of those company which having good market

coverage.

Mainly july-sept months at pick level consumption of pesticides.

Company sales staff informed company dealers at time to time.

Price factor is main element for dealers to sell products.



RECOMMENDATIONS

I have found some recommendation that I would like give recommendationto company. It is following below:

Company should increase its products market coverage and make strong logistic

system.

Company should arrange customer awareness program at regional wise so peoplecome to know about products.

Company should do field survey for know its product performance at farm.

Company should adopt follow-up system after taking order of dealer to check whether it is place right or not.

Company should give advertisement on mobile or other media to create customer

awareness.



CONCLUSION

From the research study I conclude that many dealers are notat least aware about CLSL. Company and its products.

Crop Life Science Ltd. Company giving good pesticides product tomarket which have high quality and material.

The dealer of company successfully push the products of pesticidesthat are useful for farmer for modern crop.

Many retailers might have not take dealership of CLSL company because other company s sales persons approach before CLSL

R etailer are highly interested in high margin product and highquality product



THANK YOU

crop life science ltd. research report presentation

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