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CRM@Oracle – Siebel Integration with Oracle.com Deepak Gupta Roger Rich

Vice President, CRM Systems Senior Director, Marketing Systems

Applications IT Applications IT

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Oracle Corporation

Solutions Offerings• Oracle Database

• Oracle Fusion Middleware

• Oracle Applications

• Oracle Services

Information Technology• Four major IT Functions

1. Applications2. Development 3. Traditional 4. On Demand

About Oracle

•US$23.3 billion in revenue for fiscal year 2009

•More than 345,000 customers worldwide

•More than 21,000 partners

•100,000+ employees, including:

•35,000 sales & marketing

•7,500 support

Global CRM (GCM) Single Instance

• 1.5M Accounts• 18M Contacts• 24M Prospects

35,000 Internal users

• 47M Marketing Responses• 17M Sales Activities• 18M Marketplace Accounts

100,000 Territory Lookup users

200,000 Partner users

Partner Portal

145 Countries

10 Languages

Objective

• Global, consistent, streamlined, and scalable campaign to opportunity to quote processes

Approach• Go Native – 90% vanilla• Go Fast – 1 year to rollout• Consolidation/Centralization• Start Clean, Stay Clean• Standards based Integration• Drive value with BI

Oracle’s Global CRM ImplementationOptimizing Our Go-To-Market

Sales

Customer Data

Marketing

Partners

Global CRM Single Instance Ecosystem

Implementation planned

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CRM@Oracle – Siebel Integration with Oracle.com Deepak Gupta Roger Rich

Vice President, CRM Systems Senior Director, Marketing Systems

Applications IT Applications IT

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Marketing Business Cycle

Global

CRM

Siebel MRMPlanning and BudgetingDefine Marketing Initiatives

Create Funds & Allocate BudgetRequest & Approve BudgetCreate Plans & Programs

Campaigns/Os/Ts

Siebel MarketingList and Segmentation

Target AudienceBuild/Load SegmentsLaunch Campaigns

Email Marketing

OCH & Siebel MarketingResponse Management

Response CaptureQualificationAssignment

Lead Creation

CRM Analytics (OBIA) Closed Loop ReportingMeasure Marketing ROITrack Budget to ActualFact-based Planning

Marketing Business Cycle

eMarketing AppsMarketing Execution

Landing PadEvent RegistrationSoftware Download

Siebel Call CenterOpportunity Management

Opportunity ConversionOpportunity Progression

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Siebel Integration with Oracle.com

Marketing – Oracle.com Integration

Siebel MRMPlanning and BudgetingDefine Marketing Initiatives

Create Funds & Allocate BudgetRequest & Approve BudgetCreate Plans & Programs

Campaigns/Os/Ts

OCH & Siebel MarketingResponse Management

Response CaptureQualificationAssignment

Lead Creation

eMarketing AppsOracle.com - Marketing

ExecutionEvent Management

Software DownloadsOnline Presentations

Customer Surveys

Oracle Marketing OffersWeb Page Links, Banner Ads,

Email content, etc

Oracle Firewall