CRM

Jay pee Vasant Continental

Submitted To: Mrs. Divya SagarSubmitted By: Group 9

Introduction

Jaypee Vasant Continental is a renowned 5-star hotel, located in the posh locality of Vasant Vihar, in Delhi.

Located amidst Diplomatic Enclave of New Delhi     8 kms from Domestic Airport     12 kms from International Airport     13 kms from New Delhi Railway Station

CRM POLICY The following fees and deposits are charged by the

property at time of service, check-in, or check-out..

Extra-person charges may apply and vary depending on hotel policy.

Guests must show current government-issued proof of identity at the time of check-in.

Photo identification and cash deposit are required at check-in for incidental charges.

Special requests are subject to availability upon check-in and may incur additional charges. Special requests cannot be guaranteed.

Pets not allowed

Check-in time starts at: NoonCheck-out time is: NoonNo rollaway beds availableEarly departure fee chargedFree guest parking only during stayCaters to singlesCaters to couplesCaters to familiesCaters to groupsCash Deposit RequiredMinimum check-in age is: 18

Mandatory hotel-imposed fees

The following mandatory hotel-imposed fees are charged and collected by the hotel either at check-in or check-out.o All citizens of India will be charged the national

value-added tax

The above list may not be comprehensive. Mandatory hotel imposed fees may not include tax and are subject to change.

Accommodation

Maximum of 2 Adults per room can be accommodated.

2 Adults with max. 2 children below 12 yrs of age sharing the same bed.

3 Adults with one Extra Bed can be accommodated.

Extra Bed Extra bed / roll-away is chargeable at INR 2000 per

room per night, inclusive of one buffet breakfast, on request and subject to availability.

Promotional Packages

Membership Policies

There is no membership plans for the customers.

They only have a dine in membership, i.e. If we dine in the restaurant and when we pay the bills then there is a fixed amount above which we would be given a form to fill once the form is submitted the customer gets the card within 12 days.

Spa & Leisure Membership Plans

For individual that costs RS 80000. in which they provide customer with :

12 Manicures

12 Pedicures

12 Spa’s and

6 Massage therapies around the year.

For couples that costs Rs1,10,000 the details are same as above. The only difference is that both the members here get the same facilities.

The membership can be bought by paying at the hotel or over the phone. This can be renewed after or before it expires.

Conclusion

The brand value that The Jaypee Vasant has created for itself is a result of its consistent delivery of exceptional services to its customers.

Traditionally, at The Jaypee Vasant, CRM and relationship management has been considered to be a single function, but to maintain its market share and fight the competitive situation, the marketing department at The Jaypee Vasant is now focusing on building co-operative and collaborative relationships with the customers with the result that they have a loyal patronage from their guests, and are, thus, able to charge a premium for the value given to the customers.

Recommendation

The only suggestion that hotel should provide the membership facility to all guests without invitation.

Bibliography

We collect these information from following sources:

Primaryhttp://www.jaypeehotels.com/jpvasanpage.php?id=jpvasantWelcome

www.expedia.com

Secondary

Hotel visit

Thank You