critical interface design
DESCRIPTION
Caring about more than paying the bills. A presentation for my talk on ethics, morale, responsibility and power at the UXcamp Europe 2012 in Berlin.TRANSCRIPT
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Critical Interface DesignCaring about more, than paying the bills
Lutz SchmittUXcamp Europe – Berlin, May 26th 2012
photo (cc by-nc) wlodi on flickr.com
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Would you design the electric chair?Session at UXcamp Europe 2011
photo by lucinda devlin
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What we design has always an impact.
Most times it’s not just black or white.
Ethical questions lurk everywhere.
It’s better to be involved, than to look away.
We are responsible, but for what exactly?
It’s OK to become paid.
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I've brought with me some insights, thoughts, opinions, insults and of course: Venn-Diagrams!
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Caring about more, than paying the bills
photo (cc by-nc) wlodi on flickr.com
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point of view
Everything has an interface
DESIGN FOR CONVERSION in a nutshell
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point of view
The interface is the product
DESIGN FOR CONVERSION in a nutshell
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thesis one
User Experience is just educated marketing
DESIGN FOR CONVERSION in a nutshell
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UserValue
Designer
Business
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Let's face it
We work to sell more stuff
We keep the system going
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comfortzone
Designer
Business User
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thesis two
Most times we are paid for staying in the comfort zone
DESIGN FOR CONVERSION in a nutshell
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Another aspect for my argumentation
DESIGN FOR CONVERSION in a nutshell
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thesis three
Every time we design an interface we’re de!ning universal rules
DESIGN FOR CONVERSION in a nutshell
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what others came up with
First formulation of the categorical imperative:
“Act only according to that maxim whereby you can at the same time will that it should become a universal law.”
DESIGN FOR CONVERSION in a nutshell
Immanuel Kant, Groundwork of the Metaphysic of Morals
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DESIGN FOR CONVERSION in a nutshell
Let’s head to the big picture
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User
Value
Designer
Business
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User
Designer
Business
Values
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Market Economy
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LawsMoral Codes
Ethics
Society
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Sometimes it's easier to act ethically, sometimes not
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Sometimes it's just the small things
DESIGN FOR CONVERSION in a nutshell
Gender
Male
Gender
Female
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Sometimes it's just the small things
DESIGN FOR CONVERSION in a nutshell
Gender
Male
Gender
Female
Male
Both
Other
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last slide
DESIGN FOR CONVERSION in a nutshell
We are incredible powerful.
Maybe we should care about more, than paying our bills.
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last slide (in other words)We already have an impact with our designs on society.
Why not use this for something else, than re!ecting our bosses / clients needs?
DESIGN FOR CONVERSION in a nutshell
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Do we have this power, as proposed?
Do we have this responsibility beyond our job?
When did you leave the comfort zone the last time?
Is UX actually just marketing?
I try to act ethically.
Are you happy?