Data and content - creating new and loyal fansMay 2015 Prepared by Clive Primrose

To connect brands with their audiences, locally, through

story telling. Stories can exist in many forms, we push

the boundaries to unearth deep insights that plant the

creative seeds. With that we build the foundations of

longterm platforms for story telling. Be it a series of online videos, Infographics that capture

imagination, photography that inspires or a small status

update.We create local, unique and quality content for your

brand.

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Our Mission

Making content a sustainable part of your communications

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weather

today?

How is the

Forecast

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Anticipate problems

Plan ahead

Get a 5 day forecast

Quite accurate

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Allows us to predict

conditions

based on current

Fuzzy logic

Collect the data

Record what happened

Social media Where is the value?

It is getting more difficultWith targeted advertising

• The messages don’t get as far with out paying for it

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Today

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Facebook what is the value?Is the value

• Communicating to a large audience

• Or learning about them?

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Value

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The challenge has beenBreaking through the overload

• Reports in so many forms

• Often outdated

• Action taken is to late

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Data

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Big data is not about a lot of data

Getting it from multiple sourcesWith so many systems systems & tools it allows us to

• Making it easy

• Real time and actionable

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Challenge

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Take your learnings

Digging deep becomes easier and easier

• Find your interest areas

• Plan your content

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Learning

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Connect the dots

Build stories on what they like

• It is not a TVC

• It is content

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Connect

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You might find

Your audience like extreme sports

What can be done?

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You could identifyA common challenge they face in their life stage -

Imagine the potential

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It is not just a videoIt could be a platform that plays a role in

customer experience

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Data and content

Connect

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Plant deeper roots

Build your audience

Connect the dots &

tell stories

Create loyalty

Thank youClive Primrose Managing Partner - GLDS

Feel free to follow me on Twitter - @clive_primrose