crisis communications through social media · crisis communications through social media josh...
TRANSCRIPT
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CRISIS COMMUNICATIONS THROUGH SOCIAL MEDIA
JOSH DEVINETENNESSEE BUREAU OF INVESTIGATION
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CRIMINAL INVESTIGATION
DRUG INVESTIGATION
FORENSIC SERVICES
INFORMATION SYSTEMS
CJIS
TRAININGADMINISTRATIVE SERVICES
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• 7 OFFICES
• 3 CRIME LABS
• 550+ EMPLOYEES
• 1,800+ ACTIVE CRIMINAL CASES
• 50+ FIELD AGENTS
• 3 PUBLIC INFORMATION OFFICERS
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MODERN MEDIA
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TV RADIO NEWSPAPER
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BROADCASTING WAS LIMITED TO THOSE WITH INFLUENCE, AND GENERALLY, HIGHER
STANDARDS.
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ANYONE CAN BROADCAST ANYTHING.
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https://www.youtube.com/watch?v=PWa8-43kE-Q
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WHAT IS SOCIAL MEDIA?
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“SOCIAL MEDIA IS INTEGRATED TECHNOLOGY THAT ALLOW USERS TO
GENERATE THEIR OWN CONTENT AND THEN SHARE THAT CONTENT THROUGH
VARIOUS CONNECTIONS. SOCIAL MEDIA IS SYNONYMOUS WITH WEB 2.0 –
TECHNOLOGY THAT FOCUSES ON INTEGRATION, COLLABORATION, AND
INTERACTION.”
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BLOGS
SOCIAL NETWORKING SITES
MICROBLOGS
PHOTO/VIDEO SHARING SITES
LOCATION-BASED NETWORKS
PODCASTS
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DON’T DO IT ALL.
DO SOMETHING WELL.
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• REAL-TIME• IN-PROCESS• CONFIRMATION
OF BASIC FACTS• MEDIA
ADVISORIES• BEHIND-THE-
SCENES• Q & A
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• OFFICIAL STATEMENTS
• NEWS RELEASES• PHOTO ALBUMS• BRAND-SPECIFIC
CONTENT• VIDEO
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• WHO IS YOUR AUDIENCE?
• WHAT ARE YOU HOPING TO GET FROM USING SOCIAL MEDIA?
• WHAT TYPES OF CONTENT ARE YOU PLANNING TO PUBLISH? WHAT KIND OF MEDIA?
• WHAT SOCIAL MEDIA PLATFORMS WILL YOU USE?
• HOW OFTEN WILL YOU POST?
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FREQUENCY (EVEN WITHOUT INFORMATION)
IMAGES
NATIVE VIDEO
TEXT ANIMATIONS
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• WHO WILL HAVE ACCESS TO YOUR DEPARTMENT’S SOCIAL MEDIA PLATFORMS?
• WHAT WILL BE YOUR POLICY FOR DEALING WITH OFFENSIVE AND/OR NEGATIVE COMMENTS?
• WHAT WILL BE RESTRICTED CONDUCT ON SOCIAL MEDIA SITES?
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RESOURCES
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QUESTIONS? THOUGHTS?