Crescendus™

PRICING Tips

© Crescendus™ 2013. All Rights Reserved.

1. Do not replicate and play your Competitors Pricing Strategy. If youdo, you will end up in Price Wars.

2. You have to define on what unique playing ground you want tocompete, even if your product or service is a commodity.

3. Change the metric of pricing by focusing on what the customervalues, how you can increase their profitability & competitiveadvantage, lower their costs, & convenience (e.g. Co-location).

4. Price your offerings based on the unique value created in #3, not onthe standalone product or service that your existing competitorsare competing against.

5. Engage in Dynamic Pricing throughout the year and let it changebased on value created to customers and by your customersegments. Adjust Sales force compensation accordingly.

6. Lower your cost of servicing low margin customers by removingsalesperson contact and making it a self-service online only option,where prices change dynamically.

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