creo adoption and upgrade positioning -positioning creo solutions for adoption and upgrade ptc sales...

Creo Adoption and Upgrade Positioning-Positioning Creo Solutions for Adoption and Upgrade

PTC Sales DevelopmentJune, 2012

2© 2012 PTC

To receive credit for this course, you must:1. Finish all lessons of the course in their entirety

• At the end of each lesson, you MUST complete the final slide2. Finish all additional learning assignments

• If an assessment or exercises are assigned to a course, they will each appear on a separate line

If you are unable to finish the course at one time:

– To resume the course, navigate to your In-Progress Learning Activities in PTCU and choose Launch

To print a copy of this course, click ATTACHMENTS in the upper-right corner of your screen

Course Instructions

How to successfully complete this course

3© 2012 PTC

Position the Value of Creo 2.0 to define a compelling event– The Value of the Creo Vision– The Value of a Common Creo UI– The Value of Enhanced Capabilities – The Value of New Functionality and Options

Objectives

By the end of this lesson you will be able to:

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Creo Adoption and Upgrade

Creo 2.0 is an opportunity to upgrade the install base– What does Creo allow me to do that I cannot do today?– What is the compelling event?

Gain New Business

Creo 2.0 is an opportunity to gain new business– What is the Strategic value of Creo?– How does Creo address company challenges?– What process improvement strategies are enabled via Creo?

Positioning the Value of Creo Adoption

© 2012 PTC

5© 2012 PTC

Why did you buy or upgrade your cell phone or car?

Did you NEED a new cell phone or car because yours quit working?

Did you WANT a new cell phone or car to gain enhanced functionality, style, technology and capabilities?

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Creo Adoption Decision Tree

Why should I buy/upgrade

to Creo?I don’t know!

I need it!

What are the Benefits and Value?

Creo Vision Enhanced Capabilities

New Functionality

Realized Value Realized Value

Customer Education

Customer Education

Customer Education

Realized Value No

Yes

No No

© 2012 PTC

Creo UI

Customer Education

Realized Value No

What does Creo allow me to do that I cannot do today?

7© 2012 PTC

Agenda:

Creo Vision and Strategy

Creo Usability and User Experience

Creo Performance and Functional Improvements

Creo Extensions and Options (new capabilities)


Why should I upgrade to

Creo?I don’t know!

I need it!


Creo Vision

Customer Education

Realized Value No

Yes

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The Creo Strategy Further Differentiates PTC’s Core MCAD Solution in a Mature Market

Each user gets the app tailored for their job, not too big and not too small

Reduced learning curve and happier more productive users

No data disconnects means better process efficiency for the enterprise

Creo adopts other CAD data allowing Creo users to integrate and modify multi-source CAD data easily

Increased efficiency in multi-CAD environments and legacy migrations

Creo creates geometrically accurate assemblies on-the-fly as defined by options and variants in Windchill

Radically improved productivity and design quality when working with platforms of configurable products

Outstanding user experience (UX)

Improved user ramp-up time, satisfaction, and speed

Easy 3D design creation and manipulation to explore and edit any source CAD data. Design data flows seamlessly between the different Creo Apps.

Make design improvements without remodeling delays

Upwards compatible with Pro/ENGINEER, CoCreate, & ProductView

Easy upgrade to unlock all of the Creo value

More contributors to 3D Design; More users of Model-Based Enterprise

More flexibility for 3D Design; Seamless data flow across all MCAD Solutions

Key enabler for Multi-CAD Distributed Design

Enables 3D Design of highly-configurable products

Low barrier to adoption, and minimal services required for all MCAD Solutions

© 2012 PTC

9© 2012 PTC

Agenda:





Creo Adoption Package




I need it!


Creo UI

Customer Education

Realized Value No

Yes

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Creo is Easy to Use

Enhanced usability and user experience – Consolidate command Ribbon UI

• Command organization via Ribbon Tabs and Groups• Easy adoption via “Command Search” and “Learning Connector”

Increased personal productivity– Context sensitive menus, RMB access to relevant commands– Ability to move between applications leveraging consistent

tools, commands and organization

Decreased learning curve– New and experienced users are able to quickly

come up to speed – Users are able to reach higher-levels of productivity

Creo delivers Ease of Use via UI and User Experience

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Reduced Learning Curve and Rapid Adoption

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Enhanced Usability and User Experience

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“Model” Tab

Model Tree

Geometry Rule Selection

Model Tree & Browser

Display Dynamic Info Area

Consolidated Ribbon

A NEW Command paradigmThe Ribbon framework consists of two primary UI components:The ribbon command bar, which is composed of the Quick Access Toolbar (QAT) and a tab row

that contains the application menu, standard or contextual tabs, and a help button.A rich context menu system.

Command Search Tool

Groups

Flexible Modeling

Learning Connector

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Creo is Easy to Learn

Users to reach higher-levels of productivity – Free Learning Tools drive user adoption

• Learning Exchange & Learning Connector • Free 30 Day trial of eLearning

Enhanced Usability and User Experience

© 2012 PTC

http://learningexchange.ptc.com/

Typical user requires only ½ day update training to move to Creo

http://learningexchange.ptc.com/

http://www.ptc.com/appserver/wcms/media/streamed.jsp?&im_dbkey=134821&icg_dbkey=904

13© 2012 PTC

Agenda:








I need it!


Enhanced Capabilities

Customer Education

Realized Value No

Yes

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Over 1200 Enhancements

in Creo 1.0 and 2.0


© 2012 PTC

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Creo solves user challenges

Engineers and CAD experts gain usability and functionality– User Interface improve usability and user experience – Enhanced capabilities and power to support product development and process improvement

Casual users and non-CAD experts require ease of use– Easy to learn and easy to use– AnyRole Apps deliver right-sized capabilities suitable to the role and task-based requirements – AnyMode Modeling delivers ease of use and flexibility via modeling paradigm support

• 2D Sketch and Layout, 3D Direct and Parametric

Creo Improves User Productivity

© 2012 PTC

Creo enables Users to increase their Productivity by 40%

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© 2012 PTC

Create 3D Annotations 50% Faster

Creo speeds Model-based definition

Enhanced capabilities to work with 3D annotations – Combine states, detail tree, orientation gallery, annotation tool, etc.

Enhanced usability and control – Fast, dynamic positioning of annotations in 3D model space– Easy modification of annotation display and placement

• Place annotations using snap, align and lock capabilities • Modify the display of dimensions, witness lines, arrows, etc. • Fast access to properties and actions via RMB

Consistent positioning behavior in 2D and 3D

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Creo improves Surface Design (ISDX)

Enhanced curve creation and control – Visual Mirror and enhanced Trace Sketch Mode– New Curve Connection Types and Multiple Constraint Editing– Ability to snap to Curves Intersection and apply Equal Length Drag– Curve Knot display, ability to Set Curve “degree” in interpolation and

control point modes

Enhance surface creation and control – Specify G2 for surface connections and boundary conditions – Define surface degree and control internal continuity of surfaces– Enhanced N-Sided Surface feature

• Support for G2 connections• Support for internal curves• All n-sided surfaces created as degree 5


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Fast creation of high quality curves and surface geometry

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Creo improves Sheet Metal design

Improved usability – New UIs for common Sheetmetal features

• Bend/Unbend, Edge Bend, Split Area and Corner Relief • Sketch Rip, Surface Rip, Edge Rip and Rip Connect

– Consistent workflows using Corner Relief, Conversion and Flange Wall tools

Enhanced functionality– Flexible modeling in Sheetmetal– Fast creation of Formed features and Partial piercings– Join intersecting Walls and Auto Detect overlapping geometry– One click Flat pattern family instance creation– Flat pattern bounding box and parameter definition


© 2012 PTCConfidential – For Internal PTC & Reseller Use Only

Create Sheet Metal Parts 70% Faster

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Creo speeds cross-sectioning

Fast, graphical creation and editing and cross sections– Dynamic definition of cross sections– Cross section types ready to use– Cross section plane selection on-the-fly– Cross section origin by touching geometry

Easy visualization of 2D cross section– 2D window for cross-sections– Assign color to cross sections– Visualize interferences in cross sections– Cross sections placement in the model tree


© 2012 PTC

Create Cross-sections 60% easier

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Easily measure and evaluate geometry

Enhanced usability – Single dialog for ALL measurement types

• Show all relevant measures based on selection• Measurement type can be changed without having to

cancel out of dialog

Improved display – Easy to read result display table

• Panel can be relocated• Results panel remains anchored when model is repositioned

– Values can be copied from table and reused in other applications (Excel)

Measuring Dialog is consistent across Creo Apps


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Measure 80% Faster

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Improve productivity and creativity in concept design

Improve productivity in bid and proposal process

Rapid digital prototyping

Improve 2D design productivity & accelerate 2D to 3D conversion

Improve the ability to leverage legacy data (2D & 3D)

Improve interoperability and data exchange

Better accommodate late stage design changes

Accelerate CAE workflow

Speed the creation of downstream deliverables

Accelerate Design Reviews

Creo Provides Enhanced Process Support

New functionality to extend and enhance process support

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What is Creo Sketch?– Easy-to-use, 2D digital sketchbook for the rapid ideation and exploration of design concepts

What does Creo Sketch provide?– Freeform 2D concept sketching and airbrushing

• Flexible pencils, markers and airbrush tools to define line art and artwork • Advanced effect brushes to blur, sharpen, lighten, smudge, etc.• Precision tools to create, trace copy and pattern entities• Full layer control and definition

– Utilize sketch data as a trace sketch in Creo

Who needs Creo Sketch?– Concept and Industrial Designers

• Individuals responsible for the rapid exploration of design concepts and ideas

– Engineers and Designers• Individuals wanting to capture and share 2D

digital designs and concepts

Creo Sketch

Free Application via Download (www.ptc.com)

© 2012 PTC

**Full tablet support with pressure sensitivity

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What is Creo Layout?– A 2D conceptual design solution combining flexible 2D creation

and editing with the ability to drive 3D design processes

What does Creo Layout provide?– Rapid creation of 2D detailed design concepts leveraging

unconstrained drafting capabilities– 3D integration allowing 2D Layout information to be directly utilized

in Creo Parametric to speed concept and detailed design– Ability to edit and reuse 2D data from other 2D systems

• DXF, IGES, DWG, DRW

Who needs Creo Layout?– Engineers and designers

• Fast 2D conceptual design and editing of 2D data• Ability to drive 3D geometry leveraging 2D concept data

– Casual users and consumers of engineering information • Individuals requiring the ability to create and edit 2D information

Creo Layout

$2,995 for Creo Layout Stand-alone, $1,995 for Creo Layout Ext.

© 2012 PTC

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What is the Creo Freestyle Design?– A new Conceptual Design surfacing module for Creo Parametric

allowing users to quickly create complex freeform geometry

What does it provide?– Fast creation of freeform shapes and surfaces using

sub-divisional modeling capabilities• Start with a primitive shape and manipulate faces, edges and

vertices by pushing and pulling • While user models with the mesh, the system applies a

subdividing/smoothing algorithm which to create high quality manufacturable surfaces.

Who needs it?– Concept and Industrial Designers

• Great for surfacing novices with no understanding of patch structure

– Engineers and Designers• Easily explore shape and style alternatives

Creo Freestyle Design

Included functionality within Creo Parametric

© 2012 PTC

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What is Creo Flexible Modeling Extension?– Optional extension that provides Direct Editing capabilities within

Creo Parametric

What does Creo Flexible Modeling Extension provide?– Direct editing of Creo Parametric CAD data– Fast design exploration and evolutionary design– Support for late stage design leveraging design agility – Direct editing of import and heterogeneous CAD data – Easy model simplification and model preparation for FEA

Who needs Creo Flexible Modeling Extension?– Creo Parametric users

• Engineers and designers requiring the flexibility of direct editing to support evolutionary design, late stage change, multi-CAD support and model simplification

Creo Flexible Modeling Extension

$1,500 for Creo Flexible Modeling Extension

© 2012 PTC

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What is Creo Direct?– Direct Modeling App built-on the granite kernel and 100% interoperable with Creo Parametric

What does Creo Direct provide?– 2D drafting and 3D Direct modeling of parts and assemblies – Ability to fully integrate and manipulate 2D and 3D geometry from any CAD source– Granite-based Interoperability with Creo Parametric

• Ability to “round trip” the model – move between direct and parametric modeling paradigms without loss of information or intelligence

Who needs Creo Direct?– Casual and Non-CAD users, Analyst and Downstream users

• Easily define and edit 2D and 3D CAD geometry • Quickly explore design concepts and ideas created from scratch or

referencing existing CAD geometry • Fast geometry simplification and model preparation to support

analysis and the creation of downstream deliverables

Creo Direct

$3,500 Stand-alone Application

© 2012 PTC

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What is Creo Schematics?– Stand-alone 2D schematic CAD software for documenting electrical and mechanical systems

What does Creo Schematics provide?– Multi-disciplinary support for creation of routed system schematic diagrams

• Process & Instrumentation Diagrams (P&ID), Process Flow Diagrams (PFD), Heating Ventilation & Air Conditioning (HVAC), Block, Circuit, and Wiring Diagrams

• System integration and support for the automatic creation of 3D wiring, cabling and pipe routings • Seamless connection to master 3D model via Creo common data model

– Integration with PCB applications (import of *.csv file to reduce human error)– Design optimization using eSimulate Lite for electrical analysis

Who needs Creo Schematics?– Electrical, mechanical and systems design engineers

• Individuals responsible for the design and development of electrical and mechanical systems

– Individuals responsible for the creation of electrical and mechanical schematics

– Individuals responsible for the routing of wires, cables and piping

Creo Schematics

$4,995 Stand-alone Application

© 2012 PTC

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creo adoption and upgrade positioning -positioning creo solutions for adoption and upgrade ptc sales...

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