PRESENTATION ON MARKETING MIX-

CREMICA

COMPANY’S PROFILEBasic information

Company Name : Mrs bectors Food Specialities ltd.

Business Type : Manufacturer

Product/Service : Vegetables/Gravy, Tomato Ketchup, Sauces, Mayonnaise, Condiments, Indian Snacks

No. of employees : 501-1000 people

Company Website URL: http://www.mrsbectorsfood.com

Ownership & Capital Year established : 1998

Legal representative/ : AKSHAY BECTOR

Business owner

Total annual sales volume: US$50 Million-US$100 Million

Factory Information No. of R&D staff : 21-30 people

Contract manufacturing :OEM service offered

Rajni Bector - the graceful lady with her award, goes down memory lane on how the Cremica story began. ‘‘I was married in 1957 she has not much to do and very lonely. This Delhiite had one thing with her and that was her excellent cooking. ‘‘I would cook and try out various dishes and call people home. And gradually, as she got food made from her own kitchen and work increased on orders, she was advised by her husband to open her own brand. ‘‘ which was started as‘Cremica’

MARKETING

MIXOF

CREMICABaked With Love Just for You........

The four Ps of the marketing mix as referring to:

PRODUCT PRICE PLACEPROMOTION

PRODUCT MIX A product is a sum total of physical

and psychological satisfaction it provides to the buyer. It is the total of all the parts associated with it- all that speaks of its personality or image. The PRODUCT-MIX is the composite of products offered for sale by the firm, over period of time.

a spoonful here……a spoonful there

And Voila You Are A

Cook!

a dash of flavour

In Everything You Eat

Scrummy bites

For Every Sweet

&

Salty Moment

Frozen cream

To Thrill Your Senses

fresh from the oven

Delights For Those Hungry Times

Customer Groups Serviced Coffee Chains  Pizza Chains  Sandwich Chains  Ethnic Chains  Food Retail Chains  Hotel Groups  Airlines

CUSTOMERSOUR

TRADE & MARKETMAIN MARKETS North America

South America

Western Europe

Eastern Europe

Eastern Asia

Southern Asia

Mid East

Africa

Oceanic

The cremica group has a

motto of value and to stick to this system they do not charge too high prices.

The prices set are nominal and are set keeping in mind all income group people from poor to rich.

Various attractive gift items are provided by the group to suit every occasion.

The product price start from Rs 5 and went upto Rs 225.

PRICES

Location Capacity PHILLAUR        19200 p.a. UNA                 60000 p. a.

MARKETING STRENGTHS In the biscuits segment, CREMICA enjoys the status of a market leader in the northern and central parts of India — primarily across Punjab, Haryana, Himachal Pradesh, Jammu & Kashmir, Delhi, Uttar Pradesh, Uttranchal, Rajasthan, Maharashtra and Madhya Pradesh.

MarketingTeam:200 Distributors:500 SuperStockists:15 Depots: 15 These significant marketing strengths have enabled CREMICA to maintain a consistent growth of 25 per cent for the past four years.

This unit manufactures bread and buns at its fully-automated state-of-the-art plant at NOIDA. The processes are computer controlled and totally hygienic, with all ingredients remaining untouched by human hands — right from raw materials to the finished products stage. Set up with technical support from North East Foods of USA, the plant can produce 10,000 buns per hour. Currently, this unit supplies its entire production to fast food giant, McDonalds India

CREMICA’s Key Innovations in the Food Services Business Developing Vegetarian Burgers and

vegetarian Mayonnaise for McDonalds

Creating Imli and Mint Chutneys for McDonalds Creating the Makhni Gravy for Pizza Hut Developing Curry Bread for McDonalds Developing types of Choco Sauces Ingredient substitution for Syrups at BARISTA Evolving solutions for the Soft Serve industry Development of a variety of retail and

institutional packaging options

We are committed to Innovation

We excel in customization ...What can we customize for you?

The American Soybean Association in association with NFCI , organizes workshops at various educational institutions at Jalandhar. The younger generation are taught the importance of eating proteins rich foods .