credit union times groupgenerate leads that allow you to optimize performance and grow membership...

CREDIT UNION TIMES GROUP

2017 MEDIA KIT

ALM CREDIT UNION TIMES GROUP� MEDIA KIT�2017

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ALM MEDIA KITINTRODUCTION

OVERVIEW OF SOLUTIONS

You can increase your exposure, reach

your target markets, and achieve business

challenges by partnering with ALM. This

updated media kit provides a basic overview

of the solutions we use to help our clients

attain their goals.

DIGITAL EDITORIAL CALENDAR

The industry is ever-changing, therefore

ALM now publishes a digital editorial

calendar that provides you with a more

flexible and up-to-date resource. Contact

your sales manager for upcoming issues and

topics that align with your target audiences

and goals.

PRICING

When partnering with ALM Media, you

will have access to a highly-targeted, fully

engaged audience. You can expect to receive

a competitively-priced solution that reflects

this value. Your sales manager can create the

right solution for you.

Please contact your sales manager today.

If you do not currently have a representative, please call Adam Dunn at 212-457-9660.

Welcome to the new ALM media kit. You’ll notice a few changes that we think will improve your experience, making it easier to engage with us.


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MARKETING SOLUTIONS

ALM tailors programs to help you guide your clients through their respective buyers’ journeys.

AWARENESS > CONSIDERATION > COMPARISON > DECISION

MARKETING GOALS

YOUR CLIENTS’ BUYING JOURNEY

Increase brand

awareness

Brand refresh/Shift

perception of brand

Launch new products

or services

Build perception of leading

industry expertise for key

finance/CU topics, products

and solutions

Create direct

association of your

brand when clients are

looking for solutions to

their biggest challenges

Inform your prospects

of the benefits of your

products and solutions

Deliver proof points

and data that showcase

your value vs. your

competition

Generate leads that

allow you to optimize

performance and

grow membership

Personally connect

with target prospects

Solidify

relationships with

existing members

and clients


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INCREASE AWARENESS & BUILD YOUR BRANDMULTI-PLATFORM ADVERTISING AND SPONSORSHIPS

NEW 2017

New Sponsorship Opportunity: Our new SocialBoost

program allows you to reach an expanded network of

credit union professionals through social media.

“Presented By” content appears within social media feeds

of your target audience driving awareness and deeper

engagement for your brand.

DIGITAL SPONSOR- SHIP

Reach your target audience across multiple media touchpoints.

DIGITAL

Create a digital campaign to meet your

exact goals. Includes standard IAB units

plus high-impact and content-rich units

to increase awareness, promote content

and drive more clicks.

eNEWSLETTERS

Reach opt-in subscribers to our weekly

and daily eNewsletters and connect your

message when our audience is most

engaged with content.

CO-BRANDED EMAILS

Co-branded email marketing introduces

your message, generates interest and

drives response. Target by brand or

specific audience segments.

PRINT

Reach our highly engaged print

subscribers with display and native

advertising, as well as multiple custom

publishing opportunities.

SPONSORSHIPS

Our integrated sponsorships cross all

media touchpoints to deliver highly

relevant content around critical industry

topics, annual editorial special coverage

and industry award programs to name

a few. Each sponsorship offers multiple

opportunities for branding, messaging

and content marketing aligned to our

brand’s most coveted features.

SOCIAL

Sponsorship of our top-performing content

allows you to prominently feature and promote

your brand with guaranteed impressions.

Learn more at activate.alm.com


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ELEVATE YOUR SOLUTION DURING CONSIDERATIONRESEARCH & CONTENT SERVICES

Listen to the market and establish your brand as a thought leader.

RESEARCH

Research provides robust intelligence

about what matters most to your target

audience to help set you apart from

your competition and showcases your

commitment to solving their biggest

business challenges.

NATIVE/SPONSORED CONTENT

Connect your thought leadership content

with our digital audience in the context

of the editorial user experience. Native

Advertising includes multi-platform

content placements in the flow of our

editorial stories, resulting in higher

visibility and engagement.

CONTENT DEVELOPMENT

Stand out from your competitors. Create

custom content to educate and engage

your targets—whether you want to reach

our audience or support your own website

and marketing channels. We offer a full

suite of content solutions:

n Whitepapers n Videos

n Infographics n Articles & Blogs

n More



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ENSURE YOUR SOLUTION IS PROPERLY EVALUATED CONTENT DEVELOPMENT & DELIVERY

Build and distribute engaging content to increase consideration and preference.

CONTENT SYNDICATION

Distribute your content across multiple

marketing channels reaching your desired

target—websites, newsletters, email and

social—to drive maximum downloads

and engagement.

WEBCASTS

Two formats—editorial and sponsor—

offer thought leadership opportunities

and engagement with highly qualified

registrants who have demonstrated

interest in the topic.

INTERACTIVE CONTENT

Our newest offering combines our

expertly-crafted content with an

interactive digital experience to increase

engagement and conversions. We offer

multiple formats to best tell your story

in more compelling ways.



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GENERATE LEADS & CLOSE BUSINESSLEAD GENERATION, LEAD SERVICES, EVENTS

Fast track your demand generation & gain more qualified prospects. Build new business relationships from our qualified database.

GUARANTEED LEAD PROGRAM

Leverage our proven and effective content

syndication platform to generate leads

in your target audience segments— with

guaranteed results.

INDUSTRY EVENTS & CONFERENCES

Meet and engage with impactful and

influential decision makers at our

signature ALM events. Network with

qualified prospects, build brand

awareness and more with a range of

sponsorship opportunities or a custom

program designed specifically for your

business needs.

LEAD SERVICES

Convert more of your inbound leads and

improve ROI with a suite of advanced lead

services: scoring, nurturing, pipeline

marketing and automated call transfer.

CUSTOM EVENTS

Build thought leadership and develop

prospects with small event formats

customized to your marketing priorities.

n Roundtables

n Executive Forums

n Lifestyle Events



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OVERVIEW & POSITIONING

Greatest Reach with an Independent Voice

We seek to be the credit union industry’s most trusted source for news. For more than a quarter of a century, credit union

executives have relied on our in-depth coverage to help them become better informed leaders, activists and protectors of

members’ financial well-being. We provide the latest news and trends from inside the industry and inside the regulatory agencies

to help credit union executives focus on the actions they need to take to prepare their credit unions for what’s happening now

and what’s coming in the future. Offering a variety of ways to connect with the dynamic credit union industry, the CU Times suite

of products includes a print and digital edition of Credit Union Times weekly magazine, a highly trafficked website, webcasts,

eNewsletters and custom publishing opportunities. Leverage our engaged audience for all your marketing needs from branding

to lead generation to face-to-face networking.

Independently Owned (Editorial experts with 3rd party perspective)

Association Owned (Magazine and website are a benefit of membership)

Audience Reach

Greater than

100,000

CU Times

Audience Reach

86,983

Audience Reach

Less than

1,000

Credit Union Times: 5,150 paid and/or requested subscribers+

Credit Union Journal: 8,327 print/digital edition audience*

CUJournal.com: 23,366 unique visitors*

CUTimes.com81,833 Monthly Unique Visitors**

CreditUnionManagement.com: 17,666 digital subscribers*

Credit Union Management: 13,213 Total Qualified Circulation*

CreditUnionMagazine.com: 13,679 visitors*

Credit Union Magazine: 13,204 paid subscribers, 5,804 non-paid subscribers*

*Data pulled from media kits and/or BPA Brand Reports.

**Adobe Site Catalyst Monthly Averages: January 1 - July 31, 2016

+ 2016 Publisher’s Statement of Ownership, Management and Circulation


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AUDIENCE SUMMARY & BRAND ALIGNMENT

Leverage the ALM Credit Union Times Group

CU Times uniquely serves the daily needs of our

audience by providing valuable news and content in

multiple platforms.

CUTimes.com, the website that reaches ALL credit union

decision makers at small and large CUs, provides professionals

with the crucial resources needed to make informed decisions

and to take action. Credit Union Times and the Trailblazer

Awards allow advertisers to engage with credit union

professionals in print and in person.

* Adobe Site Catalyst Monthly Averages: January 1 - July 31, 2016 ** Publisher’s own data

† 2016 Publisher’s Statement of Ownership, Management and Circulation

n Research

n Market Trends

n Data Analysis

n Sales Strategies

Total Reached

5,150Total Paid and/or Requested Circulation†

5,000 Email Subscribers**

n F2F Networking

n Leadership

n Recognition Programs

Total Reached

200+Total Registrants for 2016 event**

n Breaking News

n Research

n Market Trends

n Data Analysis

n Sales Strategies

Total Reached

81,833Avg. Monthly Unique Visitors*

375,376Avg. Monthly Pageviews*

65,000Total eNewsletter Subscribers**

OUR BRANDS

CUTimes.com


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Responsive Design

Topics

Drill down into the meat of what’s important with CU Times’ topics, including CU

Management, Washington, Cybersecurity & Fraud, Online/Mobile Banking, Technology,

Payments/Credit/Debit, Lending, Marketing, Corporates, and Community News.

EDITORIAL OVERVIEW

About CUTimes.com

CUTimes.com offers trusted and

powerful digital platforms to

deliver your marketing message

to an engaged audience of credit

union professionals who are highly

motivated to grow their business.

With evolving digital opportunities

and custom events, we provide our

clients with more avenues to reach

their target market than any other

independent news and information

outlet serving credit unions.

With the addition of our new

Global Newsroom, our resources

are aligned to create cross-

industry opportunities for

professionals in complex industries,

providing optimal content and

intelligence in ways that offer

the greatest business benefit

for our audiences.

Top Stories & Features

News and analysis

provided intraday

by CU Times’

skilled and

experienced

editorial staff. Plus

FOCUS REPORTS

on those key topics

deserving a more

in-depth look.

eNewsletters

n CUT | Daily News Alert

n CUT | Breaking News Alert

n CUT | CUTting Edge

n CUT | Prime CUTs: Focus Report

Helpful Tools & Resources

n Clear CUT Data: A new database of

credit union financial data

n Digital Marketplace Directory:

comprehensive online source for

CU specific products and services

n Events & Conferences: information

on industry and ALM conferences

n Whitepapers

n Webcasts

n Career Section


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BRAND-RELATED AUDIENCE DATA & REACH/TRAFFIC

CUTimes.com Audience:

Connecting your brand with experienced professionals at

large, established credit unions

of users arevery frequent/frequent visitors.*

* 2016 CUTimes Site Visitor Study

** Adobe Site Catalyst Monthly Averages: January 1 - July 31, 2016

60%are executives - CEO or C-Suite executive, President, EVP, SVP, or VP*

74%

76%work at CUs with 10,000 members or more*

80%took one or more purchasing actions during the past year as a result of seeing a product/service on CUTimes.com*

49%work for a natural person credit union*

45%work at CUs with assets in excess of $500M*

48%hold or plan to receive a professional designation*83.6K

Avg. credit union membership size*

81,833Avg. Monthly Unique Visitors**

375,376Avg. Monthly Pageviews**


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Delivers the unbiased news, information and analysis credit union professionals need to best serve their members and grow their credit unions

EDITORIAL OVERVIEW

About Credit Union Times

Credit Union Times provides credit union

professionals with the breaking news,

thoughtful analysis, data and other

tools to succeed in their jobs. It forces

them to creatively re-think how they do

business and connects them with business

partners that aid in their success to help

community financial institutions remain

relevant in perpetuity.

The most comprehensive,

independent, and only weekly

publication serving the credit

union community

Identifies and comments on the latest trends

and events while analyzing their significance to

the credit union community


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BRAND-RELATED AUDIENCE DATA & REACH/TRAFFIC

Credit Union Times

Actively selling and marketing of your products and services to a

motivated readership

5,150 TOTAL PAID AND/OR REQUESTED CIRCULATION†

Credit Union Times Drives Results

† 2016 Publisher’s Statement of Ownership, Management and Circulation

** 2016 Readex Reader Profile Survey *** Feb. 2016 Baxter Ad Effectiveness Study

62%are executives - CEO or C-Suite executive, President, EVP, SVP, or VP**

77%took one or more purchasing actions during the past year as a result of ads/editorial appearing in Credit Union Times***

72%work at CUs with 10,000 members or more**

56%have spent 20+ years in the CU industry**

93%have purchased a product or service for their CU within the past 12 months**

43%work at CUs with assets in excess of $500M**

Products/Services Currently or Plan to Market and Recommend**

% of Readers

Mobile banking 80%

Auto loans 79%

Online banking/bill pay 77%

Online loan applications 76%

Mortgages 75%

Remote deposit capture 71%

HELOCs 69%

Overdraft protection 66%

Debt consolidation 65%

Products and Services Purchased for their Credit Unions**

% of Readers

Ed. events/web seminars for employees 55%

Trade association memberships 48%

Software 48%

Mobile banking 46%

Compliance products/services 46%

Credit services 45%

Educational products/services for members 44%

Marketing/PR services 44%

Hardware 44%

ATMs 42%

Online banking 42%

IT security products/services 41%


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EDITORIAL HIGHLIGHTS | OPPORTUNITIES

TYPE OPPORTUNITY TIME AVAILABLE TO

2017 CU TIMES MARKETPLACE DIRECTORYPrint & Digital Product/Service Guide

November (print)

Year-round

(digital)

Multiple

Sponsors

2017 TRAILBLAZER AWARDSAward & Reception Sponsorship

Opportunities

February Multiple

Sponsors

TRAILBLAZERS 40 BELOWRecognizing young CU professionals

making a difference

Monthly Via Nominations

WOMEN TO WATCHRecognizing influential, forward-thinking

women shaping the CU community

10x per year Via Nominations

DATABREACH DEFENSE VIRTUAL CONFERENCE3rd annual full day virtual event

September Multiple

Sponsors

BONUS DISTRIBUTION EVENT* TIME

2017 CUNA GAC Washington, DC

Feb. 26-

Mar. 2, 2017

2017 NACUSO NETWORK CONFERENCE Lake Buena Vista, FL

April 10-13, 2017

2017 NAFCU ANNUAL CONFERENCE & EXPOHonolulu, HI

June 13-16, 2017

2017 CUNA AMERICA’S CREDIT UNION CONFERENCELas Vegas, NV

June 25-28, 2017

2017 MONEY 20/20Las Vegas, NV

Oct. 22-25, 2017

*For full editorial calendars and

bonus distribution please contact

your sales manager

Event Coverage Sponsorships

Exclusive advertising aligned to our

coverage of leading industry events &

conferences.

Ad Effectiveness Studies

Find out what readers think about your advertising message. Simply run a

half-page or larger ad in qualifying issues and you will be included in the study

for FREE.


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Additional Information

Access information via our online resources below.

OUR WEBSITES & SERVICES

CUTimes.com

Credit Union Times magazine

CU Times Trailblazer Awards

Clear CUT Data

MARKETING SOLUTIONS INFORMATION

Editorial Calendars: contact your sales manager

Digital Specifications: engage.alm.com

Digital Advertising Examples: engage.alm.com

Print Specifications: engage.alm.com

Marketing Services: activate.alm.com

Rates: contact your sales manager

RESOURCES

Reprints & Licensing

Custom reprints are one of the most

authoritative and convincing ways

to get your message across to your

intended audience and allow you

to brand your company through a

reputable news source.

They can be tailored to meet your specific

business needs and can include

a tagline, contact information, logo, or

display advertisement.

Visit at.alm.com/reprints for more

information or to order reprints today!

ALM CREDIT UNION TIMES GROUP MEDIA KIT 2017

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CONTACT US

ADAM DUNN

SR. DIRECTOR, FINANCE GROUP SALES

Phone: 212-457-9660

[email protected]

www.CUTimes.com

www.alm.com

MARTHA FRECHETTE

CLASSIFIED ACCOUNT MANAGER

The R.W. Walker Co., Inc.

515 S. Flower St., Suite 3600

Los Angeles, CA 90071

Phone: 213-236-3770

Fax: 213-232-3245

[email protected]

MIKE WALKER

SALES MANAGER

Phone: 925-648-3101

Fax: 213-232-3245

[email protected]

Also includes Canada

NEIL DANT

SALES MANAGER

Phone: 859-692-2112

Mobile: 760-884-7186

[email protected]

STACY BARRETT

NATIONAL SALES

DIRECTORPhone: 212-457-9554 Mobile: 718-755-7607

[email protected]

2017 MEDIA KIT

CREDIT UNION TIMES GROUP

credit union times groupgenerate leads that allow you to optimize performance and grow membership...

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