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W W W. ME M O RYPO W E R.N E T • BO R N S T E I N KN O W L E D G E MA N A G E M E N T SY S T E M S • (949) 707–1255

SUPERLEARNING:A COURSE FOR EXECUTIVES

Scott BornsteinMemory Expert/Author/Consultant

Bornstein Knowledge Management Systems

“We are changing the world faster than we can change ourselves, and applying to the present, the habits of the past.” SIR WINSTON CHURCHILL

SELF-ASSESSMENTI am an expert at learning and remembering the following ...My goal is to be able to effectively master ...The smartest individual I know personally is ...The best idea today is:

TONE OF YOUR PROGRAM TODAY

OBJECTIVES

A

B

You're a winner, a doer, and a successful individual, or you would not be here today. This program is not designed to make you a different person. It is designed to share withyou ideas, methods, and concepts that will help you challenge the boundaries of yourpotential and increase your overall leadership, productivity, and business effectiveness!

In our 90-120 minutes together, it would be impossible to teach you all the skills and systems; so here is what we will do:

1. Learn the basic SUPERLEARNING MEMORY POWER SYSTEMS that always get results.

2. Give you powerhouse learning solutions for personal and professionalsuccess: fact retention systems, names & faces recall, mind-mapping, and more!

3. Challenge you to expand your mind and your memory power in a creative way.The secret (if there is such a thing) is in the desire to learn HOW.

4. Have some fun and help you feel good about yourself.


These illustrations distill the essence of SuperLearning ... coordinating knowledge,compressing information, creating learning networks, commanding creativity, andconstructing solutions that get results fast! Change habits, harness your brain’s

powerhouse abilities, and re-program your memory for maximum recall ... in ten days.

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2

3

4

5

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7

8

9

1 0

1 1

1 2

1 3

1 4

THE PROCESS KNOWLEDGE TRANSFER

L E T T E R S

WORD DEFINITION

turnkey

assuage

chimerical

laconic

garrulous

sinecure

Superlearning

M E M O R Y


“OUTLINE” METHOD “CORNELL” METHOD “NO-METHOD” METHOD

Find CLSA research on Bloomberg (CLSA <go>), Reuters (CLSA1-50), firstcall.com, multex.com, and use our Geminer database @ www.clsa.com

Additional information is available upon request©2002 CLSA Emerging Markets. The information and statistical data herein have been obtained from sources we believe to be reliable but in no way are warranted by us as toaccuracy or completeness. We do not undertake to advise you as to any change of our views. This is not a solicitation or any offer to buy or sell. CLSA Emerging Markets hasproduced this report for private circulation only. All information and advice is given in good faith but without any warranty. CLSA Emerging Markets, its affiliates or companiesor individuals connected with CLSA Emerging Markets may have used the information set forth herein before publication and may have positions in, may from time to timepurchase or sell or may be materially interested in any of the securities mentioned or related securities. This report is subject to the terms and conditions of use set forth onthe www.clsa.com website. MITA (P) 405/07/2001. V020424.MSCI-sourced information is the exclusive property of Morgan Stanley Capital International Inc. (MSCI). Without prior written permission of reproduced, redisseminated or used to create any financial products, including any indices. This information is provided onan "as is" basis. The user assumes the entire risk of any use made of this information. MSCI, its affiliates and any third party involved in, or related to, computing or compiling the information hereby expressly disclaim all warranties of originality, accuracy,completeness, merchantability or fitness for a particular purpose with respect to any of this information. Without limiting any of the foregoing, in no event shall MSCI, any of its affiliates or any third party involved in, or related to, computing or compiling theinformation have any liability for any damages of any kind. MSCI, Morgan Stanley Capital International and the MSCI indexes are services marks of MSCI and its affiliates. The Global Industry Classification Standard (GICS) was developed by and is the exclusiveproperty of Morgan Stanley Capital International Inc. and Standard & Poor's. GICS is a service mark of MSCI and S&P and has been licensed for use by CLSA Emerging Markets.

Research & sales officeswww.clsa.com

Operational hubs

Hong KongCLSA Hong Kong18/F, One Pacific Place88 Queensway,Hong KongTel : (852) 2600 8888Fax : (852) 2868 0189

SingaporeCLSA Singapore Pte Ltd9 Raffles Place #19-20/21Republic Plaza IISingapore 048619Tel : (65) 6534 3268Fax : (65) 6533 8922

USACredit Lyonnais Securities (USA) IncCredit Lyonnais Building1301 Avenue of The AmericasNew York, New York 10019Tel : (1) 212 408 5888Fax : (1) 212 261 2502

United KingdomCredit Lyonnais SecuritiesBroadwalk House5 Appold Street, BroadgateLondon EC2A 2DATel : (44) 207 696 9190Fax : (44) 207 214 5401

Global Emerging Markets

BrazilCLSA-BCNAv. Brigadeiro Faria Lima1461 � 12 andar01481-900 � São PauloTel : (5511) 3030 3500Fax : (5511) 3030 3530

Chilein ass�n with Celfin S.A. Apoquindo 3721, Piso 19,SantiagoTel : (562) 750 5000Fax : (562) 750 5001

China � BeijingCLSA BeijingUnit 02-04, Level 20China World Tower 2China World Trade Centre1 Jian Guo Men Wai AveBeijing 100004Tel : (86 10) 6505 0248Fax : (86 10) 6505 2209

China � ShanghaiCLSA ShanghaiRoom 03, 16th FloorJin Mao Tower88 Century BoulevardPudong, Shanghai 200121Tel : (8621) 5047-1118Fax : (8621) 5047-3533/4

China � ShenzhenCLSA ShenzhenRoom 3111, Shun Hing SquareDi Wang Commercial Centre333 Shennan Road EastShenzhen 518008Tel : (86) 755 246 1755Fax : (86) 755 246 1754

IndiaCLSA India8/F Dalamal HouseNariman PointBombay 400 021Tel : (91) 22 284-1348Fax : (91) 22 284-0271

IndonesiaCLSA IndonesiaWISMA GKBI Suite 1501Jl. Jendral Sudirman No.28Jakarta 10210Tel : (62) 21 574 2626/2323Fax : (62) 21 574 6920

JapanCredit Lyonnais Securities (Japan)Hibiya Kokusai Building 7th Floor2-2-3 Uchisaiwai-choChiyoda-ku, Tokyo 100 0011Tel : (81) 3 5510 8650Fax : (81) 3 5512 5896

KoreaCLSA Korea15th Floor Sean Building116, 1-Ka, Shinmun-RoChongro-KuSeoul, 110-061Tel : (82) 2 397 8400Fax : (82) 2 771 8583

MalaysiaCLSA MalaysiaSuite 15-2 Level 15Menara PanGlobal8 Lorong P RamleeOff Jalan P Ramlee50250 Kuala LumpurTel : (603) 2072 4288Fax : (603) 2078 4868

MexicoCredit Lyonnais MexicoPrado Norte 125.3er Piso. Col. Lomas de Chapultepec.Mexico, DF 11000Tel : (525) 5202 0900/0911Fax : (525) 5202 9101/0966

PhilippinesCLSA Philippines18th Floor, Tower OneThe Enterprise Center6766 Ayala Avenuecorner Paseo de RoxasMakati CityTel : (63) 2 886 5637-46Fax : (63) 2 886 5692

SwitzerlandCLSA Geneva4 Rue du Parc1207 GenevaTel : (41) 22 718 0303Fax : (41) 22 718 0313

TaiwanCLSA Taiwan6/F, No. 117, Sec. 3Min-sheng E. RoadTaipeiTel : (886) 2 2717 0737Fax : (886) 2 2717 0738

ThailandCLSA Thailand16th Floor, M. Thai TowerAll Seasons Place87 Wireless Road, LumpiniPathumwan, Bangkok 10330Tel : (662) 253 2945Fax : (662) 253 0534

TurkeyCLSA IstanbulNispetiye Cad.Ozden IshaniNo:14 K:21.Levent 80680, IstanbulTel : (90) 212 339 3790-91Fax : (90) 212 284 2406

Via the CL Bank network

Czech RepublicCredit Lyonnais Bank PrahaA.A. Myslbk Building, 6th FloorOvocny Trh8 1100PragueTel : (4202) 220 76101Fax : (4202) 220 76109

EgyptCredit Lyonnais Egypt3 El Yemen StreetGiza, CairoTel : (202) 337 9622Fax : (202) 360 6458

HungaryCredit Lyonnais Bank HungaryJozsesnador No. 7BudapestTel : (361) 266 9000Fax : (361) 267 4182

MoroccoCredit Lyonnais MoroccoCrédit du Maroc Capital201, Bd ZerktouniCasablancaTel : (212 2) 94 07 44Fax : (212 2) 94 07 66

PolandCredit Lyonnais Bank PolskaAl. Jerozolinskie 6579WarsawTel : (48) 22 630 6888Fax : (48) 22 635 4500

RussiaCredit Lyonnais Rusbank1-6B Zlatonstinskiy per101000 MoscouTel : (7) 095 564 85 00Fax : (7) 095 564 85 49

SlovakiaCredit Lyonnais Bank SlovakiaKlemensova 2/A811 09 BratislavaTel : (421) 7 59 26 21 11Fax : (421) 7 59 26 21 19

South AfricaCLSA South AfricaSandton City Office Tower17th FloorP.O. Box 78728Tel : (27) 11 883 0600Fax : (27) 11 884 8586

UkraineCredit Lyonnais Ukraine23a Volodymyrska Street252034 KievTel : (380) 44 490 14 00Fax : (380) 44 490 14 02

!) 24/04/

MIND-MAPPING FOR EXECUTIVES

Scott BornsteinBornstein Knowledge Management Systems

C O R EC O M P E T E N C I E S

K N O W L E D G E

NE T W O R K S

M I S S I O N

I D E A ( S ) TO R E V I S I T

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2 .

3 .

Emotional Intelligence


NAMES & FA C E S

NAMEASSOCIATION

FACTS

NAMEASSOCIATION

FACTS

NAMEASSOCIATION

FACTS

NAMEASSOCIATION

FACTS

• F O C U S

• SAY

• OB S E RV E

• AS S O C I AT E

• US E 7X1 0• WR I T E

Keep a "people that you meet" file! Make a ritual out of using your associativeskills when meeting people and review once a week. In no time you will beable to meet and remember as many people as you wish!

Superlearning

N A M E

A S S O C I A T I ON

NAMES & FACES – PRACTICEResearch shows that displacing existing habits requires ten days of reinforcement of the new behavior

desired. Commit the next ten days to completing the following practice and you will never again worry aboutyour ability to remember names and faces!

To get you started, pictures and names will be provided. Each succeeding day you will be asked to supplythe name(s) of people you want or need to remember. As you come to each blank, use it to draw a picture, ormake a note of a memorable characteristic or fact, or just write the name and association. Begin each new

learning session with a short review of the previously learned names – saying the name aloud and visualizingthe face. A few moments of focused concentration and the name and face will be forever imprinted in your mind!

When you are finished, you will have learned the names of 40 people – 25 of which will be your colleagues, acquaintances, or friends.This will form the basis of your own names and faces system, generate successful habits of mind, and launch you well on your way!

N A M E

N A M E

N A M E

N A M E

DAY 1 DAY 3DAY 2 DAY 4 DAY 5

Frank Sesno

James Humes

Alan Parisse

Ernest Boyer

Lisbeth Gant Stevenson Watts Wacker Frank Cappiello

Susan Cook

Daniel Burrus

Loretta Malandro

Catherine Crier

James Lovell

Ellen Goodman

Rick Barrera

Carol Kinsey Goman

ONI T A I C O S S A

ONI T A I C O S S A

ONI T A I C O S S A

ONI T A I C O S S A


Superlearning


NAMES & FACES – MORE PRACTICE & REVIEW

Keep it up! You’re doing great! Once you complete this mental exercise, your mind will subconsciously seekconnections between new names and their owners. Create a people file and make it a habit to review one day later,one week later, and one month later. Review lists of names in advance of meetings and create the relationshipsbefore you actually meet the person or people. By eliminating even one step in the process, you are freeing yourmind to concentrate on the other elements of the meeting. Mentally review the name during the course ofconversation and look for one or two opportunities to use the name before you say goodbye.

You Can Do It, All You Have to Do is Keep Doing It!

N A M E


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N A M E

N A M E

DAY 6 DAY 8DAY 7 DAY 9 DAY 10

Superlearning

Find CLSA research on Bloomberg (CLSA <go>), Reuters (CLSA1-50), firstcall.com, multex.com, and use our Geminer database @ www.clsa.com

Key to investment rankings: BUY = Expected total return greater than >20%; SELL = the share price is expected to decline. O-PF = stocks with expected local marketrelative performance of more than 0%; U-PF = stocks with expected local market relative performance of less than 0%. Recommendations are made on a 12 month timehorizon.

Additional information is available upon request©2002 CLSA Emerging Markets. The information and statistical data herein have been obtained from sources we believe to be reliable but in no way are warranted by us as toaccuracy or completeness. We do not undertake to advise you as to any change of our views. This is not a solicitation or any offer to buy or sell. CLSA Emerging Markets hasproduced this report for private circulation to professional and institutional clients only. All information and advice is given in good faith but without any warranty. CLSAEmerging Markets, its affiliates or companies or individuals connected with CLSA Emerging Markets may have used the information set forth herein before publication and mayhave positions in, may from time to time purchase or sell or may be materially interested in any of the securities mentioned or related securities. This report is subject to theterms and conditions of use set forth on the www.clsa.com website. MITA (P) No 328/07/2002. V.021100. 22/11/02bMSCI-sourced information is the exclusive property of Morgan Stanley Capital International Inc. (MSCI). Without prior written permission of reproduced, redisseminated or used to create any financial products, including any indices. This information is provided onan "as is" basis. The user assumes the entire risk of any use made of this information. MSCI, its affiliates and any third party involved in, or related to, computing or compiling the information hereby expressly disclaim all warranties of originality, accuracy,completeness, merchantability or fitness for a particular purpose with respect to any of this information. Without limiting any of the foregoing, in no event shall MSCI, any of its affiliates or any third party involved in, or related to, computing or compiling theinformation have any liability for any damages of any kind. MSCI, Morgan Stanley Capital International and the MSCI indexes are services marks of MSCI and its affiliates. The Global Industry Classification Standard (GICS) was developed by and is the exclusiveproperty of Morgan Stanley Capital International Inc. and Standard & Poor's. GICS is a service mark of MSCI and S&P and has been licensed for use by CLSA Emerging Markets.

Research & sales officeswww.clsa.com

Operational hubs

Hong KongCLSA Hong Kong18/F, One Pacific Place88 Queensway,Hong KongTel : (852) 2600 8888Fax : (852) 2868 0189

SingaporeCLSA Singapore Pte Ltd9 Raffles Place #19-20/21Republic Plaza IISingapore 048619Tel : (65) 6534 3268Fax : (65) 6533 8922

USACredit Lyonnais Securities (USA) IncCredit Lyonnais Building1301 Avenue of The AmericasNew York, New York 10019Tel : (1) 212 408 5888Fax : (1) 212 261 2502

United KingdomCredit Lyonnais SecuritiesBroadwalk House5 Appold Street, BroadgateLondon EC2A 2DATel : (44) 207 696 9190Fax : (44) 207 214 5401

Emerging Markets

China � BeijingCLSA BeijingUnit 10-12, Level 25China World Tower 2China World Trade Centre1 Jian Guo Men Wai AveBeijing 100004, P.R.C.Tel : (86 10) 6505 0248Fax : (86 10) 6505 2209

China � ShanghaiCLSA ShanghaiRoom 03, 16th FloorJin Mao Tower88 Century BoulevardPudong, Shanghai 200121Tel : (8621) 5047-1118Fax : (8621) 5047-3533/4

China � ShenzhenCLSA ShenzhenRoom 3111, Shun Hing SquareDi Wang Commercial Centre333 Shennan Road EastShenzhen 518008Tel : (86) 755 246 1755Fax : (86) 755 246 1754

IndiaCLSA India8/F Dalamal HouseNariman PointBombay 400 021Tel : (91) 22 2284-1348Fax : (91) 22 2284-0271

IndonesiaCLSA IndonesiaWISMA GKBI Suite 1501Jl. Jendral Sudirman No.28Jakarta 10210Tel : (62) 21 574 2626/2323Fax : (62) 21 574 6920

JapanCredit Lyonnais Securities (Japan)Hibiya Kokusai Building 7th Floor2-2-3 Uchisaiwai-choChiyoda-ku, Tokyo 100 0011Tel : (81) 3 5510 8650Fax : (81) 3 5512 5896

KoreaCLSA Korea15th Floor Sean Building116, 1-Ka, Shinmun-RoChongro-KuSeoul, 110-061Tel : (82) 2 397 8400Fax : (82) 2 771 8583

MalaysiaCLSA MalaysiaSuite 15-2 Level 15Menara PanGlobal8 Lorong P RamleeOff Jalan P Ramlee50250 Kuala LumpurTel : (603) 2072 4288Fax : (603) 2078 4868

PhilippinesCLSA Philippines18th Floor, Tower OneThe Enterprise Center6766 Ayala Avenuecorner Paseo de RoxasMakati CityTel : (63) 2 886 5637-46Fax : (63) 2 886 5692

SwitzerlandCLSA Geneva4 Rue du Parc1207 GenevaTel : (41) 22 718 0303Fax : (41) 22 718 0313

TaiwanCLSA Taiwan6/F, No. 117, Sec. 3Min-sheng E. RoadTaipeiTel : (886) 2 2717 0737Fax : (886) 2 2717 0738

ThailandCLSA Thailand16th Floor, M. Thai TowerAll Seasons Place87 Wireless Road, LumpiniPathumwan, Bangkok 10330Tel : (662) 253 2945Fax : (662) 253 0534

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