Creativity and innovation are increasingly recognized as critical

traits for a successful organization. However, fewer than half of public health professionals say creativity

and innovation are rewarded in their workplace.1

Worker satisfaction is significantly higher in health departments where creativity and innovation are rewarded.1

U.S. workers say creativity has numerous benefits:2

88%Investing in

creativity increases employee

productivity and morale.

86%Being

creative makes people better

leaders.

84%Being

creative makes people better

workers.

41%of non-supervisors

say creativity is rewarded

Executives and non-supervisors disagree about whether creativity

is rewarded

67% of executives say

creativity is rewarded

VS

SOURCES:1. Public Health Workforce Interests and Needs Survey (PH WINS), conducted

in 2017. Participants included 100,000 staff in state health agencies and local health departments.

2. Adobe, State of Create: 2016.3. Ute R. Huelsheger, Neil Robert Anderson, and Jesus F. Salgado, "Team-Level

Predictors of Innovation at Work: A Comprehensive Meta-Analysis Spanning Three Decades of Research," Journal of Applied Psychology, vol. 94, no. 5 (October 2009).

What contributes to an innovative culture: 3

A compelling vision and clear

objectives

Sharedgoals

Tolerancefor risk

Opennessto newideas

A commitmentto excellence

A cohesive team

Strong communication

and information-sharing

Job satisfaction is higher

Organizational satisfaction is higher

Pay satisfaction is higher

Intent to leave is lower

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CREATIVITY & INNOVATION IN PUBLIC HEALTH: THE MISSING LINK?

The health needs of American’s communities are complicated and ever-changing, and nearly half of the public health workforce say they are considering leaving their agency in the next five years.1 Evidence suggests that health

departments can improve morale, retention, and productivity by building a culture of creativity and innovation.