creativity and leadership, the importance of creativity, ideas management, it knowledge and...

© 2014 Global ideas4all SL -‐ Confiden6al & Proprietary 21/04/2014 1

Ana Maria Llopis September 26th 2014

The importance of crea/vity, ideas management, IT knowledge and diversity,

for leadership


1-‐ CREATIVITY 2-‐ IDEAS CAN CHANGE THE WORLD 3-‐ ideas4all AND INNOVATION 4-‐ THE DIGITAL TRANSFORMATION TORNADO 5-‐ DIA GROUP 6-‐ IT KNOWLEDGE AND DIVERSITY 7-‐ LEADERSHIP 8-‐ PASSION 9-‐ REINVENTING YOURSELF 10-‐ NEVER IS A NO WORD 11-‐ BETA PERMANENT 12-‐ A CAREER PATH BASED ON LEARNING 13-‐ INTRA-‐PRENEURSHIP 14-‐ ENTREPRENEURSHIP IDEAS4ALL INNOVATION AGORA

The importance of crea/vity, ideas management, IT knowledge and diversity

for leadership


DefiniRon From Wikipedia, Crea6vity is a phenomenon whereby something new and valuable is created (such as an idea, a joke, an ar6s6c or literary work, a pain6ng or musical composi6on, a solu6on, an inven6on etc.). The ideas and concepts so conceived can then manifest themselves in any number of ways, but most oPen, they become something we can see, hear, smell, touch, or taste. The range of scholarly interest in crea6vity includes a mul6tude of defini6ons and approaches involving several disciplines; psychology, cogni6ve science, educa6on, philosophy (par6cularly philosophy of science), technology, theology, sociology, linguis6cs, business studies, songwri6ng and economics, taking in the rela6onship between crea6vity and general intelligence, mental and neurological processes associated with crea6vity, the rela6onships between personality type and crea6ve ability and between crea6vity and mental health, the poten6al for fostering crea6vity through educa6on and training, especially as augmented by technology, and the applica6on of crea6ve resources to improve the effec6veness of learning and teaching processes.

1-‐ CREATIVITY


1-‐ CREATIVITY

The average lifespan of a company listed in the S&P 500 index of leading US companies has decreased from 67 years in the 1920s to just 15 years today1 – and the rate of decrease is now higher than ever. Not only technology-‐based companies such as Dell, Nokia, and HP struggle with the need for reinven6on, but also many large companies in more tradi6onal sectors such as steel and manufacturing are facing what seems to be a brick wall insearch for growth and margins from their core business. In Arthur D. Li_le’s 2011 survey of nearly 100 CTOs, the propor6on of revenues from en6rely new business areas was expected to double in the next decade compared to the previous ten years. Just being able to manage business intelligence is more complex than ever – IBM es6mates that over 90% of the data in the world has been created in the last two years. Pressures such as increasing global compe66on, faster product lifecycles and more empowered, interconnected customers mean that companies need to change constantly just to stand s6ll. All this places a huge premium on a company’s ability to be constantly crea6ve both in terms of prod-‐ ucts, services and business models, and in its ability to transform itself whilst maintaining stable business opera6ons. In this ar6cle we explore the case for the emergence of a new era for business – the Crea6vity Era – and we suggest some cri6cal success factors for companies to prosper in this new world.

Eric Kirste_er, Rick Eagar, Michaël Kolk, Daniel Roos 2013


1-‐ CREATIVITY


LINUS PAULING AND ALBERT EINSTEIN SAID IT

“The best way to have a good idea is to have many ideas”

1-‐ CREATIVITY


1-‐ CREATIVITY


1-‐ CREATIVITY

The new economic environment combines hyper compe66on, faster product lifecycles and more empowered consumers to change the rules of the game for companies wan6ng

to succeed. To meet these challenges a new paradigm for business is emerging – the age where crea6vity wins


Another angle against terrorism

Lessons from Colombia and its communicaRon campaign

Use spots to revolu6onize nego6a6ons . José Miguel Sokoloff (Medellín, 1962) Governement strategy. EL PAIS 2014 Ríos de luz, Christmas 2011, Anything is possible

h_ps://www.youtube.com/watch?v=9QRQKYYLlCU

1-‐ CREATIVITY


2-‐ IDEAS CAN CHANGE THE WORLD



The economy of confidence and not property


And a\er Star-‐bucks could new cafes be innovaRve?

Two examples NESPRESSO, reinvenRng the way we prepare and drink coffee,

emoRons, variety….



Source: The Time Out London, «The best things in life are 3p: London’s first pay-‐per-‐minute cafe» by Alexi Duggins

And a\er Star-‐bucks could new cafes be innovaRve? Russians have made it

While at Ziferblat , everything is free coffee tea, cookies Wi-‐Fi . But you pay for the space and the 6me you use it ."Zifferbla_", means the face of the clock in Russian and German. Founded in 2011 the live social network, now recognized world wide Its founder Mi6n, “its about par6cipa6on, a solu6on for megaci6es, for confortable encounters at a reasonable price predictable In London 3p/minute




Internet new paradigms and Social Networks

New Paradigms Social Networks ideas4all InnovaGon Agora The InnovaGon Social

Network for Companies and OrganizaGons

ideas4all.com The greatest Ideas’ Social Network in the

World


We wanted to help change the world, some CSR projects



h_p://yocreoencolombia.com/colombia/modelos/2012/camilo_jimenez_ecopuntos.html


We wanted to help entrepreneurs, sensitive to the environment


3-‐ ideas4all AND INNOVATION

B2C B2B

•  B2C and B2B (CommunicaGon vessels) The only InnovaGon plaTorm with a live experimental ground to learn from. Since July 2008 and Nov 2009 respecGvely (By end April 2014):

•  +300.000 reregistered users; +200.000 ideas. •  Almost 16.200.000 total visits.

•  B2B to Companies and InsGtuGons alone: •  29 InnovaGon Agoras. •  +115.000 registered users; +55.000 ideas. •  +230.000 parGcipaGve acGviGes (Comments and votes).

•  Entrepreneurs’ Award Ficod 09; Finalists BBVA Open Talent Awards; Selected by PromoMadrid as one of the most promising Madrid Start-‐ups and 2013 Internet Users AssociaGon Award.

•  Hundreds of daily visits from Company users: Banc Sabadell, Mutua Madrileña (Employees and Customers), Vodafone, Grupo PRISA, Repsol, Altran, La Caixa, Nestlé, Heineken, Acciona, Campofrío FG, KPMG, AXA MedLa, Santalucía, Grupo Santander, CORTEFIEL, Santander and Móstoles Smart CiGes.

•  Chosen by Grupo Santander (Guadalajara 2010), IBM (Developers Conference 2010) and Fundación Telefónica (Movimiento E3) 2011 for their events .

www.ideas4all.com The largest Ideas’ Social Network in the World



Our Ideas4all INNOVATION AGORA Social Network has been successfully implemented for employees, customers or ci6zens in different ins6tu6ons and companies from all economic

sectors, for any kind of departments and func6onal areas:


3-‐ ideas4all AND INNOVATION Our Ideas4all INNOVATION AGORA Social Network has been successfully implemented for

employees, customers or ci6zens in different ins6tu6ons and companies from all economic sectors, for any kind of departments and func6onal areas:



A team of entrepreneurs with great experience in the financial sector Passionate for ideas and Innovation

A highly moGvated team of entrepreneurs, with a perfect mix of Business and Management experience in MulGnaGonal Companies, and Enthusiasm and knowledge from Digital Addicts and young Digital NaGves.


High Par6cipa6on and Engagement: ideas4all brakes Internet law (90-‐9-‐1) With ideas4all Innova/on Agora we are breaking the internet parGcipaGon law, formulated in 2006 by Jakob Nielsen/ Ben McConnell and Jackie Huba (*) and s6ll in valid today: 90-‐9-‐1: 90% only come to watch (Lurks), 9% par6cipate occasionally (Vote, comment: Contributors) and only 1% contributes with original content (Creators). I n i d ea s4a l l I nnova/on Ago ra communiGes for company’s employees/customers, from 10 to 25% contributes with ideas and up to 40% parGcipates with comments and votes. ideas4all law: 50-‐30-‐20.



4-‐ THE DIGITAL TRANSFORMATION TORNADO

h_p://www.youtube.com/watch?v=AZ5ePL36BbU


4-‐ THE DIGITAL TRANSFORMATION TORNADO THE BIG DATA: THE LATEST FASHION WORD IN DIGITAL TRANSFORMATION

I BELIEVE THERE WILL BE A GREAT OPPORTUNITY FOR JOB CREATION

THE DETERMINING CHANGE HAS BEEN THE COST OF STORING A GIGABYTE 20 YEARS AGO 1.000 $ TODAY 6 CENTS AND CONTINUES TO DECLINE



Digital transforma/on From Wikipedia

Digital transforma/on refers to the changes associated with the applica/on of digital technology in all aspects of human society. Digital transforma/on may be thought as the third stage of embracing digital technologies: digital competence -‐> digital literacy -‐> digital transforma/on The laVer stage means that digital usages inherently enable new types of innova/on and crea/vity in a par/cular domain, rather than simply enhance and support the tradi/onal methods.



Some companies are what they call the “Digira/.” They have the digital maturity not only to build digital innova/ons, but also to drive enterprise-‐wide transforma/on. And they benefit from their ac/ons. Digira/ have significantly higher financial performance than their less digitally-‐mature compe/tors.


DIGIRATI

Beyond MIT y Cap Gémini my own defini6on espansion of the Digira6 concept •  DIGITAL LEADER •  DIRECTING •  FAST ADAPTATION •  IMMEDIATE ACTIONS, •  EXPERIMENTING OPTINONS AND ALTERNATIVES •  PIVOTS OVER AXIS SUCH AS:

•  IT TRANSFORMATION •  INNIOVATION •  BETA PERMANENT •  BELIEVING IN THE WISDOM OF CROWDS •  CROWDSOURCING AND CROWDFUNDING



4-‐ THE DIGITAL TRANSFORMATION TORNADO Top Trends

June 2014


4-‐ THE DIGITAL TRANSFORMATION TORNADO C level involvement in Social Business

June 2014



Global Innovation Survey 2013 PwC


12 Insights into the Digital Transforma6on Challenge That will help achieve breakthrough innova6on


© 2014 Global ideas4all SL -‐ Confiden6al & Proprietary 21/04/2014 21/07/14 33

WITHOUT IDEAS THERE IS NO INNOVATION, NOR PERMANENT BETA

5-‐ DIA GROUP



5-‐ DIA GROUP


6-‐ IT KNOWLEDGE AND DIVERSITY



Sandy Carter SOCIAL C IBM

Jane Moran CIO REUTERS

Susie Wee CTEO CISCO

Cher Wang CHAIR HTC

Judy Estrin EX CISCO DISNEY JLABS

Deborah Estrin UCLA NETWROKS

Maxine Fassberg Intel isarael

Ursula Burns XEROX CHAIR

Sheryl SandberG FACEBOOK CTO

Marissa Mayer YAHOO CEO

Ginny Rome_y CEO IBM

Meg Whitman CEO HP

Susan Wojcicki GOOGLE ADWORDS

Safra Catz CFO ORACLE

Admasree Warrior CTO CISCO

WOMEN LEADING THE IT CORPORATIONS



WE WOULD BE SURPRISED WITH SPAIN TOO ROSA GARCÍA SIEMENS ELENA HERRERO HP ESPAÑA MARTA MARTÍNEZ IBM ESPAÑA KORO CASTELLANOS KINDLE ESPAÑA ROSALÍA PORTELA ONO EVA CASTILLO HASTA 2013 TELEFÓNICA EUROPA PALOMA BEAMONTE XEROX ESPAÑA MARÍA GARAÑA MICROSOFT ESPAÑA BARBARA NAVARRO GOOGLE INSTITUCIONAL EMMA FERNÁNDEZ INDRA AMPARO MORALEDA EX IBM IBERDORLA CAIXA IRENE CANO CEO FACEBOOK ESPAÑA CECILIA CASTAÑO CATEDRÁTICA EXPERTA EN GÉNERO Y TECNOLOGÍA


THE CREATIVE CITIES TecnologY, Talent, tolerance towards diversity



7-‐ LEADERSHIP

Marie Curie , Dos veces Premio Nobel


7-‐ LEADERSHIP

1.  GIVE EXAMPLE, GUIDE, LIKE A LIGHT HOUSE

2.  LEARN TO LISTEN TO BE ABLE TO INNOVATE AND TRANSFORM, CREATE TRENDS

3.  DETECT AND MANAGE TALENT

4.  LEARN HOW TO WALK IN THE TOGHT ROPE OF CONTRADICTIONS


7-‐ LEADERSHIP

1.  CONCILIATION AND CONSENSUS

2.  STABILITY CLIMATE

3.  COMMON OBJECTIVES, COLLECTIVE

4.  BUILDING TEAMS

5.  CROSSING INTERDEPARTMENTAL BARRIERS AND BOUNDARIES

6.  GENERATING SUCCESSORS


7-‐ LEADERSHIP

1.  ALWAYS COMPARE WITH YOURSELF

2.  IS NOT THE QUANTITY OF TIME BUT THE QUALITY OF TIME

3.  YOU NEED TO EXILE THE “OR” AND WELCOME THE “AND” AS MANDELA SAID

4.  FIND YOUR ELEMENT YOUR PASSION

5.  LEADERS NEVER LEAVE PEOPLE BEHIND, ALWAYS THE TEAM SHOULD WALK IN FRONT


8-‐ PASSION

SIR KEN ROBINSON

EVERYBODY IS BORN WITH EXTRAORDINARY CAPABILITIES AND POTENTIAL

Then, what happens aserwards, why through educaGon and life we do not take advantage of

our true potenGal ?

•  For most of us is not that we aim high and fail

•  It is not that we become ambiGous and we don't achieve our goals, on the contrary

•  We aim low and we succeed in it


SIR KEN ROBINSON

EVERYBODY IS BORN WITH EXTRAORDINARY CAPABILITIES AND POTENTIAL

We have to find that magic spot

Where our natural talents meet with our personal PASSION

WE SHOULD NOT CONFORM WITH LESS, IF YOU ARE NOT IN THAT MAGICAL POIN REINVCENT YOURSELF

Being happy and saGsfied with our work or projects has

more to do with knowing who we are and what moves our PASSION

8-‐ PASSION


h_ps://www.youtube.com/watch?v=v4Z91qfn-‐90

Connec6cut UNIVERSITY May 10, 2014 GRADUATION

Rick Mastracchio Always wanted to be an astronaut, he filed requests during 9 years in the meanwhile he con6nued preparing for his dream, aPer 3 interviews he was selected ;

while he worked passionately at NASA He worked very hard, he persevered to achieve his dream

To achieve your dream you don't do one giant steps you do small steps bit by bit Develop the ability to work and achieve your day to day goals to get to your dream

Rick Mastracchio took a break from orbi6ng the globe on the Interna6onal Space Sta6on to deliver an address to students gradua6ng from the university's School of Engineering on Saturday.

8-‐ PASSION


ReinvenGng yourself and finding your element

9-‐ REINVENTING YOURSELF TO LEAD


h_p://onforb.es/1dx120r

Countries reinvent themselves

USA



h_p://onforb.es/1dx120r

CiGes reinvent themselves aser the crisis

Lessons from the Major of CHICAGO



CiGes reinvent themselves aser the crisis

Lessons from the Major of CHICAGO

•  You can make it being the son of immigrants •  You have to be where you can make an impact •  We have transformed libraries into 24/7 free access centres from

any PC in English/Spanish in 3 years became(1st USA y 3rd of the world aPer Beijing and Shanghai) endless educaRon concept

•  10 minutes form home Parks for every child •  APer school tutoring and mentoring from 3-‐6 online •  2,5+ school years adding all vs rest of country •  You have to measure the impact of your efforts •  It is ciRes who are leading educaRon, health and measurable

progress •  CITY MAJORS ARE MAKING IT HAPPEN , WHEN THEY ARE LEADERS



NOTHING IS IMPOSSIBLE PRINTED HOUSES

h_p://vimeo.com/29984723

ENRICO DINI, EL HOMBRE QUE IMPRIME CASAS

10-‐ NEVER IS A NO WORD



ENRICO DINI, EL HOMBRE QUE IMPRIME CASAS






AMSTERDAM CANAL



IN CHINA 3D HOUSES

h_p://www.theguardian.com/technology/video/2014/apr/29/3d-‐printer-‐builds-‐houses-‐china-‐video




NOTHING IS IMPOSSIBLE PRINTED FOOD



SUCCESS NEVER COMES AT FIRST TRIAL

There are cultures where failing is considered posi6vely others where its not

In any case fal fast recover and start again you will be stronger

FAIL FAST



We must be prepared to be in

PERMANENT BETA STATE

LIKE BEING IN A LAB UNCERTAINTY IS THE NAME OF THE GAME

BOUNDARY CONDITIONS CHAMGING CONMTINUOUSLY ALWAYS IN A PHASE TRASFORMATION

LEARINING REINVENTING

RESETIING YOUT HARTD DISKS .

11-‐ BETA PERMANENT


PASSION FOR BRANDS AND INNOVATION

12-‐ A CAREER PATH BASED ON KNOWLEDGE AND PASSION


EXPERIMENTING YOURSELF CAREER PATH AND REINVENTIONS



Networking PROFESSIONAL



Networking ONLINE



Networking. OFFLINE BUILDING TEAMS



FAMILY



Francis Crick premio Nobel de bilogía por descubrimientos gené6cos del ADN “Lo que todos creían ayer y tú crees hoy, sólo los locos creerán mañana”

“…what everyone believed yesterday, and you believe today, only cranks will believe tomorrow." -‐ Francis Crick ..

WE NEED NOT BELIEVE IN THE TRUTH


Nobel Prize, Nelson Mandela

“It always seems impossible until it's done.”

Portrait made with thw DNA of a Collaborative and Solidarity of the World . Make it a homage to his health

© 2014 Global ideas4all SL -‐ Confiden6al & Proprietary 21/04/2014

ideas4all thanks for your interest For any further informa6on request please contact :

Ana María Llopis: [email protected] Enrique Ayuso: [email protected]

Fernando Echevarrieta: [email protected]

ideas4all: +34 (91) 5760676

77


Ana María Llopis BIO

She is Founder of the Board of Uplaya.com Polyphonic, an American-‐Spanish start-‐up, based in Savannah USA, dedicated to innova6on in the music field. She is a member of the Execu6ve Board for IWF (Interna6onal Women’s Forum) and vice-‐president of the José Félix Llopis La6n American Art Founda6on. She has also been a part of the Board of Consultants for Electronic Administra6on to the Spanish Ministry of Public Administra6ons, from 2006 un6l 2010. In this year she became part of the Advisory Commi_ee RSE Carolina Founda6on and Sánchez Albornoz Founda6on. She was one of the 10 members who wrote the new Code of Governance for Spanish listed Companies at the CNV Spain 2006-‐2007. Ana María has received recogni6on and awards such as the Spain Internet Users AssociaGon 2013 to all her trajectory, Interna6onal Women’s Forum ‘Women who make a difference’ Award 2007, in Chicago. Manager of the IWF Leadership Program 2007-‐2009, she was also men6oned by The Times as one of the 100 most influenGal execuGves in the UK, and, in 2005, The Mail ranked her 24th on its list of most influen6al women in the UK. She won the Financial Execu6ve of the year Award in 1995 for her work as OpenBank’s founder and CEO and the InsRtut Català de la Dona Award in 1997, as well as Entrepreneur of the Year in 2001, etc.

ideas4all was created by Ana María Llopis, founder of Openbank –Group Santander– (leading Internet bank in Spain and second in Europe at the 6me it was launched). Ana María has great experience in new technologies and the Internet, and was Chairwoman of Viaplus and Razona, as well as Execu6ve Vice-‐President at Indra. Ana Maria has a PhD from the University of California Berkeley in Materials Sciences Engineering Cum Laude and a BS In Physics and Minor in MathemaGcs from the University of Maryland Suma Cum Laude. Ana María Llopis is currently the non-‐execu6ve President of DIA and non-‐execu6ve Director of Société Générale. She has been a non-‐execu6ve Director of BAT and of the Supervisory Board of ABN AMRO Bank, un6l its recent na6onaliza6on. She has also been NED of Recki_-‐Benckiser and has held various management posi6ons in companies such as P&G, Playtex, Schweppes, Banesto and Grupo Santander.

© 2014 Global ideas4all SL -‐ Confiden6al & Proprietary 21/04/2014

Our creden6als ideas4all among 15 finalist Zaragoza Innovate Europe 2009 May Start-‐up Contest. Guideware Group Chris Shipely CEO Silicon Valley

§  Marten Mickos, Mysql previous CEO un6l recent successful sale to Sun Microsystems wrote “ Ana Maria, It was great to meet you in Zaragoza, and I was impressed by your business and how you run it.. All the best in building a huge global success!, Marten;

§  Madeline Duva soPware entrepreneur with over 20 years experience (18 years in Silicon Valley) Chairman of Plant Sense said publicly “ideas4all is the hidden jewel of web2.0 start-‐ups in Europe”.

AG

InnovaGon Experts, and Analyst talk about us Collec6ve Intelligence at Work: Presenta6on by Jenny Ambrozeek for the Knowledge Innova6on Workshop at Warwick University UK 2009

InternaGonal Digital Content Forum Nov 2009 1st prize

ideas4all among 20 finalists awaiGng winners

79

creativity and leadership, the importance of creativity, ideas management, it knowledge and...

Education

ideascan new paradigms