creativitic - augmented & virtual reality solutions - presentation full brochure 2016

Augmented Reality Architects

LocationLA RIOJA & BASQUE COUNTRY (SPAIN)

[email protected]/creativitic

2011- 2016

CreativiTIC Innova is an ICT engineering SME foundedin 2011 and located in La Rioja (Spain). The companyresearches the latest technologies to offer innovativeand creative solutions in fields such as education,industrial, bio-health, tourism and marketing andfrom its beginnings the company has dedicated agreat part of its effort to Research and Development(R&D) in Augmented and Virtual Reality technologies.

As a differentiation, CreativiTIC is a pioneer company on working exclusively with Augmentedand Virtual Reality from visual computation to 3D environments or mobile developments.CreativiTIC combines innovation and technology applied to different needs, with a specialfocus on education, industry 4, eHealth and biomedicine applied to FP7 and H2020 projects.

Some of its products include Apps for innovative marketing, new 3d augmentedexperiences in tourism, marketing and museums apart of ARMol: a molecularviewer in augmented reality for mobile devices or Arqlogy: a mobile augmentedreality experience for cultural heritage and archeological remains.

CreativiTIC has been present in several Augmented Reality Conferences andExhibitions with its products, including the VINOTech 2012 Wine & TechnologyInternational conferences in SPAIN, Web Summit Dublin 2014 in IRELAND, the 2ndEuropean Augmented Reality Marketing Conference & Business Exchange inIRELAND or Collision Conf Las Vegas 2015 in USA. It has also been selected among12 European startups from France, Belgium, Italy, Austria and Switzerland for2015 Laval Virtual European Investment Forum on Augmented and Virtual Reality.

CreativiTIC was rewarded in 2014 with the Entrepreneurship 'European Citizen'Award 2014, through the person of his CEO Jorge R. López Benito, by EuropeDirect - europe.eu - A European Commission service to provide information onthe EU.

The highly innovative value of the company has been also recognized, amongothers, at WAYRA (wayra.org), the start-up accelerator for Spain and LatinAmerica hosted by Telefonica, where CreativiTIC was among the finalists with aproject of Augmented Reality apps to overcome disability hurdles.

CreativiTIC was also one of the five ICT companies chosen by CDTI for the XNeotec Venture Capital organized in Spain. CreativiTIC was also rewarded in 2011with the Award to Entrepreneurship from the “Federación de Empresarios de LaRioja” and in 2012 with the ‘Start-Up de La Rioja Emprendedor XXI’ by CAIXA.

It is also worth mentioning that CreativiTIC is member of the group of expertsadvising the Innovation System of the Government of La Rioja in thespecifications of the R&Di plan 2013/16.

www.creativitic.com

WHICH IS OUR CORE?

www.creativitic.com

COMPUTER VISION

3D ENVIRONMENTS

MOBILE DEVELOPMENT

3D MODELING

www.creativitic.com

Augmented Reality (AR) basis relies on the superposition of virtual

information into the real vision of the world. For that process an image

capturing device (1) searches for pre-defined patterns (2) in each frame

and once found, superimposes the virtual information (3) maintaining the

proportions aspect ratio (translation, rotation, scale) related the pattern

(fig.1).

AUGMENTED REALITY (AR)

AND OUR EXPERTISE?

www.creativitic.com

FRONTIER TECHNOLOGIES

R&D - FP7/H2020

AUGMENTED REALITY

Additional Honors & Awards

*Las Vegas CollisionConf Collide Selected "AugmentedClass!" 2015

*Pitch at the European Investment Augmented Reality Forum - Laval Virtual 2015

*Finalist group of European Commision innosmart.eu Program 2015

*Entrepreneurship 'European Citizen' Award 2014

*Dublin Web Summit Alpha Startup Selected "AugmentedClass!" 2014

*Entrepreneurship 'European Citizen' Award 2014

*Discovery Call Gartner Startup!

*IE Venture Lab finalist project "Sonnar Labs" 2013

*Finalista 2ª edición Generacción Deloitte - Fundación COTEC "CreativiTIC" 2013

*Finalista I Convocatoria UNIREmprende con "VIRUSES - CreativiTIC" 2013

*Wayra - Telefónica SPAIN con "The Graffter" 2012

*Finalista La Rioja EMPRENDEDORXXI "CreativiTIC" 2012

*EKINTZAILE SPRI/BEAZ 2012 "Sonnar Labs" 2012

*EmprendeGO Innovación para la Sociedad A3R "Sonnar Labs" 2012

*Foro Neotec CDTI Capital Riesgo "CreativiTIC" 2011

*3er Premio FER Emprende "CreativiTIC" 2011

*Telefonica Start Up Day 2011

*TOP30 wayraWeek España - Telefónica A3R "Sonnar Labs" 2011

*Emprender en Bilbao "CreativiTIC" 2010

Books, Journals and Publications

*BOOK - EMBEDDED ENGINEERING EDUCATION - Springer Special Edition Book - "Augmented Reality Interface

for E2LP: Assistance in Electronic Laboratories through Augmented Reality", Chapter 6 - 2015 ISBN Pending (in the

process of being published)

*POSTER - Multisensory Augmented Reality for Embedded Electronics Education

*ORAL COMMUNICATION - Project Augmented Class!

*PAPER - Engaging Computer Engineering Students with an Augmented Reality Software for Laboratory Exercises

* PAPER - Learner-Centered Evaluation of an Augmented Reality System for Embedded Engineering Education

*POSTER - Augmented Class! Realidad Aumentada para la Educación

*ORAL COMMUNICATION - Augmented Reality Applied to Molecular Modeling

*JOURNAL - E2LP: A Unified Embedded Engineering Learning Platform 2013

*ROUND TABLE - Unified education platform for embedded systems

*WORKSHOP - Realidad Virtual y Realidad Aumentada, aplicaciones tecnológicas al servicio de la formación.

* PAPER - Augmented Reality System for Training, Assistance and Decision Making in Real Time situations in the

Embedded Electronic field.

*PAPER - E2LP: An Embedded Engineering Learning Platform.

*PAPER - E2LP: A Unified Embedded Engineering Learning Platform

* POSTER - Interfaz de realidad aumentada como herramienta de ayuda al aprendizaje en el campo de la

electrónica.

*POSTER - "Augmented Reality Interface: An Approach to the Evaluation of Embedded Engineering Study

Programs“

*WORKSHOP - “Realidad aumentada en el ámbito educativo”

* PAPER - A3R :: A new insight into Augmented Reality. Transporting the Augmented Reality user into another

dimension through the sound - JVRC 2012 Current and Future Perspectives of Virtual Reality, Augmented Reality

and Mixed Reality.

MILESTONES (Projects & Exhibit & Investment)

2011 – ongoing CreativiTIC Innova SL

2016 – ongoing H2020 European Project STORIES

2012 – 2015 FP7 European Project E2LP

2013 – 2016 HoloDeck Development

2014 – 2016 Augmented Class! Development

2012 – 2013 WAYRA Accelerator A3R :: Graffter

2015 San Francisco AppWorld Exhibitors

2015 Las Vegas Collision Conf Exhibitors

2015 France AR European Investment Forum

2014 Dublin WebSummit Exhibitors

2011 Spain NEOTEC CDTI Investment Forum

www.creativilab.com

BUSINESS CHAIR UPV/EHU

NATIONAL & INTERNATIONAL

R&D PROJECTS

#Enginneering #Biotech #eHealth#Industrial #GestualComputation

Grant PreparationBudget: 3.060.8753 EUR2016/07/28 – ongoing

E2LP - Embedded Engineering Learning Platform is aCollaborative R&D project developed under the scope ofthe European Commission and the 7th EuropeanFramework Program, in the thematic of Technology-Enhanced Learning of ICT Call 8 (FP7-ICT-2011-8). Theproject is supported under European Commission GrantAgreement No. 317882, 2012-2015. Among its tasks,CreativiTIC participates as partner and leader of thework package 4th, dedicated to develop the “AugmentedReality Interface”.

E2LP - www.e2lp.org

Contract no. : 317882Budget: 2.781.333 EUR

2012/09/01 – 2015/08/31

FP7 – EUROPEAN PROJECT 2012/15

E2LP FP7 – EUROPEAN PROJECT 2012/15

VIRUSES - Visually Immersive Researching Unit for Scientific andEducational Scenarios is a National e-health R&D project developed incollaboration with CIBIR – Center for Biomedical Research of La Rioja(www.cibir.es). Focused on Research, Health and Education, theoutcome of the project consists of an immersive and collaborativevisualization system for images coming from PET-TAC and ConfocalMicroscopy, designed to improve the accuracy, speed and efficiency inclinical diagnostics and biomedical research. This project is partiallysupported by the Government of La Rioja (SPAIN) through itsEconomic Development Agency (ADER).

VIRUSES – www.3dviruses.com

budget: 382.476 EUR2013/12/01 – 2016/07/31

VIRUSES INMERSIVE RESEARCHING UNIT

www.creativitic.com

VIRUSES

E-HEALTH NATIONAL PROJECT 2013/15

VIRUSES E-HEALTH NATIONAL PROJECT 2013/15

#HOLODECK4D(patent pending)

The 4D VR Holographic Desk

for Clinical Diagnosis in Nuclear Medicine

Jorge R. López Benito@jrlopezbenito

www.creativitic.com

E-HEALTH NATIONAL PROJECT 2013/15

#HOLODECK4D

The 4D VR Holographic Desk

for Clinical Diagnosis in Nuclear Medicine

#HOLODECK4D

‘HoloDeck’ is a 4D immersive visualization system to improve theaccuracy, speed and efficiency for clinical diagnosis in NuclearMedicine. This system integrates a workbench that generatesinteractive and gesturally operable 3D models, based on thetwo-dimensional images coming from the existing PET/TCsystems. This prototype, totally functional, is a collaborative R&Dproject developed between CreativiTIC and CIBIR (Center forBiomedical Research of La Rioja - Rioja Health Foundation).

The images coming from PET/TC &Confocal microscopy are processed,transformed into 3D models anddisplayed in the Holodeck workbench.

HOLOLUS

SOFTWARE

The models (generated by layers andindependently operable and printable)are manipulated with tactile screensand gestural computation devices.

#HOLODECK4DThe Multipurpose #4DHolographic Viewer in Nuclear Medicine!

OTHER SOLUTIONS IN THE MARKET

Medical SW

with 3D

Visualization

Virtual

Reality

Tools for

medicine

Work with real patients’ info

Validated by professionals

Virtual & Immersive experience

Real 3D view (not video/simulation)

Gestural computation

Used in clinical diagnosis

#HOLODECK4D is more!

Medical SW

with 3D

Visualization

Virtual

Reality

Tools for

medicine

Work with real patients’ info

Validated by professionals

Virtual & Immersive experience

Real 3D view (not video/simulation)

Gestural computation

Used in clinical diagnosis

Generates 3D models by layers for

biomaterial 3D printers

Transferred to confocal microscopy

Scalable to other sectors (e.g. industry,

education etc.)

#HOLODECK4D NEXT FEATURES

Used in industry for rapid prototyping and machinery

condition simulation

Improved detection accuracy working with complex areas

i.e. head & neck

Used in surgical and nursery training as replacement of

cadaver rooms

Automatized predictive algorithms for tumor

detection in prediagnosis

Direct connection to real time scanners (e.g. gamma cameras)

for live 3D visualization

Interconnected systems for collaborative diagnosis

around the world

Connection to portable systems (tablets) for mobility

#HOLODECK4D Global MarketsTourism and Museums

Science and Medicine

Industry and Research

Education

HOLODECK4D 2016

Holodeck (Figure 1) is an immersive visualization systemthat provides with a medical imaging software toimprove the accuracy, speed and efficiency for clinicaldiagnosis in Nuclear Medicine (MRI/MRT) and ConfocalMicroscopy. This system integrates a workbench thatgenerates interactive and gesturally operable 3D realmodels, based on the two-dimensional images comingfrom the existing PET/TC and Confocal systems, withtotal access for a cross-disciplinary tele-collaboration.This prototype is a collaborative R&D project developedbetween CreativiTIC and CIBIR (Centre for BiomedicalResearch of La Rioja - Rioja Health Foundation).

HOLODECKJorge R. López Benito1 ([email protected]), Enara Artetxe González1 ([email protected]), Eduardo Mirpuri Merino2

([email protected]), Álvaro Pérez Sala2 ([email protected]), Roberto Delgado-Bolton2,3 ([email protected])

The 4D Holographic Desk for Clinical Diagnosis in Nuclear Medicine

1 2 3

The images coming from PET/TC (Figure 2) & Confocalmicroscopy (Figure 3) are processed, transformed into3D models and displayed in the Holodeck workbench.The models (generated by layers and independentlyoperable and printable) are manipulated with tactilescreens and gestural computation devices.

Fig. 3 - ConfocalFig. 2 – PET/TC

Fig. 1 – HoloDeck, a multipurpose 4D holographic viewer

SPIN-OFFs VERTICAL MARKETS

#Education #EdTech

#eHealth #HealthCare

#SeekingFunding

Project generated from the internal research of the company in theAugmented Reality field. Augmented Class! consists of a collaborativeSaaS cloud platform and a mobile App oriented to democratize thepotential and value of the augmented reality in education, giving toteachers and students the capacity of develop by themselvesaugmented reality projects that can be visualized through the mobileapp (even offline), doing it without any technical knowledge. Thisproject has been presented in WebSummit 2014 Dublin and CollisionLas Vegas 2015. The platform is already introduced in severaleducational centres around the world as the University of La Rioja,University of the Basque Country, UOC or National Museum of Ireland.

www.augmentedclass.com

AUGMENTED CLASS PROJECT!

Specific apps or programs not adaptable by users

Lack of specificity• Based on black and white markers• Not really adapted for education

Lack of interaction

EDUCATIONAL

Increasing amount of digital resourcesLittle contents & toolsCustom made

Allows users to create augmented reality educational projects without any technician knowledge in a very easy and friendly way.

Users access the App and create their AR projects.1

USERSEducators, Students,

Parents, Yourself, etc.

User - Password

PROJECTSPuzzle-like pieces to link markers

and contents & create interactions.

marker1

marker2- marker3(they interact)

content1(picture, video…)

Web platform

By Puzzle-like pieceslike a “powerpoint”

Only need to launch the mobile application and enjoy theaugmented experience.2

User - Password

Screenshotsfrom a

smartphone(view from

the camera)

Interaction between markers

Interaction with the camera

Interaction between markers

FROM FREE REPOSITORIES

FROM THE MARKETPLACE REPOSITORIES

FREE & PAY $$$PROVIDED BY

AUGMENTED CLASS!

AUGMENTED CLASS! has expressions of interest and beta users inSpain, France, Ireland, Germany, Croatia, Serbia, Chile, Uruguay, Colombia,

Mexico & USA

Marketing-oriented Only online

Education-oriented Can work offline

Anatomy 4D: Fixed app Doesn’t allow changes

Adaptable projects Interaction between markers& with camera

Lacks interactivity Only 3D

Allows interaction Images, gifs, audio, videos & 3D

Jesús H. Busto1 [email protected]

Enara Artetxe González2 [email protected], Jorge R. López Benito2 [email protected]

Universidad de La Rioja, España1, CreativiTIC Innova S.L.2 - España

Nowadays, educators (both from regulated and non-regulated education) count on technologies

such as mobile devices, tablets, electronic boards etc. in their classrooms. However, they lack from

both the educational materials to use them with and the knowledge and/or time needed to develop

those "technological" materials. Thus, the use of these devices is minimum (reading pdf-s on tablets

etc.) wasting the great potential new technologies have as educational support systems.

is born from the necessity demanded by the creators of digital resources for

education, allowing users to create their own Augmented Reality (AR) apps through a friendly

interface, without previous knowledge in computer development. Similar to "PowerPoint" for

presentations or "1&1 My Web" for web pages. Nowadays, if a person wants an AR app it has to be

custom developed; our solution eliminates this barrier universalizing the access to AR.

Chemistry education in early ages encounters several difficulties, including the shortage of experimentalism due to the lack of time and/or resources. Another obstacle is the

difficult task of making children understand abstract and little (or nothing at all) visible concepts. In order to overcome these gaps and increase students’ attention we can turn

to new technologies. Teachers are already used to including videos from experiments they cannot perform in classrooms, but we can go beyond that. Augmented Reality is a

technology which is being introduced and which, with the arrival of smartphones and tablets, is no doubt going to succeed.

Augmented Reality must not be mixed up with Virtual Reality. It doesn't immerse us in a parallel world, but it increases the

information surrounding us in the real world. In that sense, we have conducted an experiment in Primary Education, oriented

to the use of AR in Chemistry education on children. Under the supervision of lecturers from the Chemistry Department of

the University of La Rioja, two End-Of-Degree Project students, of Computer Grade and Primary Education Grade

respectively, have developed this study as their EoF projects. Several classes and materials about "the matter" have been

developed in AR. The initial curiosity from children has turned into fascination by the end of the class. The only secret:

moving two simple cards in front of the camera that in the projector become 3D atoms, nearly popping out from the screen,

including also a combustion reaction with fire. The class with AR has boosted students' curiosity, excited with these new

materials, and it has also enchanted their teachers. This experience, along with the universalization of the creation and

access to the AR resources, makes an education-oriented service that allows, without technical

notions, to create AR apps and share them very easily.

allows, on the on hand, to create educational AR projects, in an

easy and quick way, which can later be used by teachers and students through mobile

devices, both in classrooms and out of them. On the other hand, it provides with a

sharing environment where those projects can be exchanged, feedbacking the system

and encouraging its exponential growth. It is also a modular platform that can be

adapted both to individual users and institutions.

Augmented caRer

A therapeutic technology for patients withAutism Spectrum Disorder (ASD)

Autism is a neurodevelopmental disorder characterized by impaired social interaction, verbal and non-verbal communication, and

restricted and repetitive behavior

CONTACT

[email protected]

#AugmentedReality

Autism: Facts

High prevalence: 1 in 45 US Kids (In 2006 the prevalence was 1 in 110)

High costs: $265 billion for 2015, US (Projected will rise >$1 trillion by 2025)

Therapeutics cares & special education.Average lifetime cost/person with autism over $4 million (Harvard)

£32 billion a year, UK (> heart disease, cancer & stroke

combined)

Challenge

Communicate and interact with others.Simple tasks and concepts difficult to grasp.

2014: 25% don’t communicate verbally*

#communication difficulties

#dependency

#incomprehension

#isolation

* Ref: Based on a study from London School of Economics and Political Science

MORE THAN 30,000PICTOGRAMS

(AND INCREASING)

"The Great Han–Japanese Dictionary” 50,000 Kanjis

SIMPLE TASKS = 10 PICS!

Clinical Need

There is a need to endow autistic children with clearer, more consistent means of non-verbal communication!

Augmented Reality Can Help Children With Autism Tap Into Their ImaginationsUK, 2014

Using Augmented Reality to Elicit Pretend Play for Children with Autism

UK, 2014

Augmented Reality Game Therapyfor Children with Autism Spectrum DisorderAustralia, 2014

Using Augmented Reality to Help Children with Autism Stay Focused

Mexico, 2014

The Solutionsimplify

Augmented caRer

#AugmentedReality

Augmented caRer

2016 Study and Validation

Augmented caRer

2016 Results

• 100 % of patient attention

• quicker response and higherinteraction with classmates

• Improvement over traditionalteaching methods

Augmented caRer

Who is Benefited?Autistic patients and direct surroundings

(Parents, Family, Carers)

Ongoing pilot study on University of La Rioja (Spain)

Augmented caRer

Next!

• New pilots with simplified pictogram databases with AR

• Introduction in Autism ecosystem

• Collaborate with Education Centers and patients associations

• Widespread use for any age/level patients (2016-2017 term)

Augmented caRer

OTHER INTERNAL R&D PROJECTS

#Science #ComputerVision#MolecularVision

MADURAPPIMAGE ANALYSIS for

Grape in the WINEYARD

ARMOL AR MOLECULAR VIEWER

www.creativitic.com

ARMOL

INTERNATIONAL COOPERATION PROJECT 2013

PRESS, FAIRS & SOME REFERENCES

EntrepreneurDay SPAIN 2013

Cinco Días

BioTech SPAIN 2015

Collision CONFLas Vegas (USA) 2015

AR Marketing ConferenceDublin (IRELAND) 2015 DEUSTO FOROTECH Bilbao (SPAIN) 2015

WebSummitDublin (IRELAND) 2014

AUGMENTED AND VIRTUAL REALITY SOME OF OUR PORTFOLIO

International Fairs and Events

FITUR 2014

User Experiences

Interactive Experiences

Campaigns for Loyalty Marketing

BILBAO BASKET

Marketing, Retail & Catalogues

EUROSEATING

Tourism & Smart Cities

Museums (e.g. Dublin)

NATIONAL MUSEUMS OF IRELAND / BASQUE COUNTRY BIODIVERSITY CENTRE

Cultural Heritage

Cinema & Cultural PromotionNAVARRA DE CINE

Industrial Rapid Prototyping

Industry 4.0

Science & eHealth

Education & Capacitation

Divulgation & Fairs

CONTACT US!Enara Artetxe González

CoFounder & [email protected]

linkedin.com/in/eartetxe

[email protected]

facebook.com/augmentedclasstwitter.com/augmentclass

Jorge R. López BenitoCoFounder & CEO

[email protected]/in/jrlopezbenito

[email protected]

facebook.com/creativitictwitter.com/creativitic

(+34) 629443386 - SPAIN

Augmented Reality Architects

LocationLA RIOJA & BASQUE COUNTRY (SPAIN)

[email protected]/creativitic

2011- 2016