creativemms drexel class - "building a website the converts"

Twitter: @creativemms


Ben LeDonni


Who is CreativeMMS?● Eastern PA based ● Web savvy ● Experts in respective fields ● Virtually located ● Connected through

technology

We believe in marketing the best our clients have to offer to their audience using the most effective tools to maximize return on investment.


What We Do● Website Design & Development ● Website Maintenance ● Social Media Strategy ● Online Marketing ● Programming Services

● Consulting


Consider these facts about the quality of your website design:Your Web Site has 7 Seconds to Create Trust, Value and

Credibility.

● Over 90% of prospective customers will visit your website before considering doing business with you.

● A high-quality website design markedly improves your ability to convert a prospect into a customer.

● 46% of Web sales are lost on web sites that lack the critical elements that build value and trust with website visitors.


How We Do It

!● Identify project objectives !● Identify target audience !● Discuss required website features !● Plan deliverables and timeline !● Note special requirements !● Set time/cost expectations


Our Process● Information Architecture

● Wireframe

● Design

● Develop

● Test / Quality Assurance

● Launch

● Market and Maintain

http://prezi.com/qhvds1rnqrc5/creative-mms-sales-point-of-view/


Online Marketing: !Organic, Paid and Social

Social


Social Media Strategy● Identify goals of social media

● Profile your audience

● Get a pulse on your online presence

● Find relevant online outlets

● Innovate with these new tools

● Identify your voice

● Deliver a plan


Social Media: Platforms● Once strategy is built ● Free tools empower the business to reach their

audience ● Facebook ● Twitter ● Linked In ● Youtube ● Pinterest ● Google Plus ● Vimeo ● Mailchimp ● Foursquare


Social Media: Platforms● Social page design and setup

● Social applications

● Connection management

● Content creation and posting


Website Maintenance: !Learn and Adapt

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The world we live in● The internet is in almost everyone’s

hands

● People share their experiences online

● Buyers research before they buy

● Communication is cheap

● Technology trends towards free


Traditional Business: Marketing● Local Ad (Newspaper, Radio, etc)

● Magazine

● Billboards

● Direct Mail

● Yellow Pages

Metro Area Estimated Advertising Costs per Year!(via ClosetPages.com)


Online Business: Marketing● Search Engine Optimization

● Newsletter

● Social Media

● Pay Per Click


What’s the difference betweenConversion and Marketing?

● If you build it... ● They might come

● If they come… ● They might buy

● If they buy… ● They might come back ● They might tell a friend

● The ideal situation is… ● They come ● They buy ● They rave to a friend about you publicly ● They come back


How do we Convert a Visitor?● Create Trust - People buy from people they know like and trust.

● Demonstrate Value - People want to believe they are getting “the best”.

● Appear Current - Your website is a reflection of your business.

● Appeal to Your Audience - Know your peeps. Speak to them.

● Be Clear and Direct - Tell them to do what you want them to do.

● Don’t Overwhelm - It’s easier to choose between 2 things than 20.

What’s important● Copy - Quick, consise, to the point and search friendly

● Graphics - Allow visitors to visualize the information and break up text

● Photos - A picture is worth a thousand words

● Bad - http://finelinehomes.com/

● Good - http://dev.finelinehomes.creativemms.com/

● Video

● Less of it with equal weight to text on Google

● Easier to consume for visitors (mobile, etc)

● Interactive - https://www.youtube.com/watch?v=owGykVbfgUE

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http://finelinehomes.com/

http://dev.finelinehomes.creativemms.com/

https://www.youtube.com/watch?v=owGykVbfgUE


How word spreads


Measuring Conversion● How many people are searching

for your services? ● Market Opportunity

● Of those searching, how many are finding your site? ● Traffic

● Of those hitting your site how many are contacting you? ● Leads

● Of those contacting you, how many are you converting into customers? ● Conversion

http://www.creativemms.com/is-your-website-really-driving-sales/

http://www.creativemms.com/is-your-website-really-driving-sales/


Open Source Technology:Wordpress

● Technical benefits of Wordpress ● LAMP Stack means easy hosting and support ● Industry best practices ● URL – Permalinks ● Blog, RSS, Pingbacks

● User management built in ● Plugins that empower business ● Allinone SEO Pack ● Socialize ● NextGen Gallery ● WooCommerce ● S2Member ● …

● Becoming a standard


What is SoLoMo?● Social

● The recent shift towards time spent on social networks has created a shift in marketing.

● Businesses must be where people are, and people are discussing things socially online.

● Local ● Internet advancements made it even easier for us to see what’s going

on around us. ● GroupOn, Living Social and others bring discounts to local consumers ● Location awareness helps businesses to know when and how often

consumers come in to their store, allowing them to offer incentives.

● Mobile ● What’s in your pocket? ● Mobile computing makes it even easier for businesses to connect with

people while on the go.


Models of MonetizationPublisher / Website Owner

● Directory Sites - Featured Listings

● High traffic sites – Impressions, Click-throughs

● Niche audience sites – Direct Marketing, Email

● Freemium – Users pay for features

● Deal sites – Retail Advertising/Profit Sharing

● Auction sites – Profit sharing

● Affiliate blog/site – Affiliate Payout

http://www.yelp.com/search?find_desc=sushi&find_loc=San+Francisco,+CA&ns=1

http://yogajournal.com/

http://www.mailchimp.com/pricing

http://groupon.com

http://www.ebay.com


An ExerciseGoal: Develop a site map and wireframe for my business.

!!

creativemms drexel class - "building a website the converts"

Small Business & Entrepreneurship