How to Compete Against

Tech Giants for Top Talent.

{creative tech recruitment}

Meet our speakers.

JOHN WILSON - @WilsonCEO• Founder and CEO of WilsonHCG

• Authority on human capital topics, including talent acquisition, employment branding, gen Y and employee engagement and retention

• Has been featured in HRO Today, The American Business Journal and CIO magazine and on ERE.net

ALISON HADDEN - @AlisonHadden• Director of Product Marketing for Glassdoor

• Speaks as an industry expert on employer branding, social recruiting and employee engagement

• Educates companies on how to influence and hire idealfit candidates in today’s modern recruiting world

Follow the conversation.

#TechRecruiting

Why is the tech market so competitive?

In the United States alone, 150,000 computing jobsare expected to open up each year through 2020. Despite the rise

of technology jobs, fewer than 40,000 American gradsearned bachelor degrees in computer science in 2010.

#TechRecruiting

Source: New York Times

What makes tech recruiting so unique?

• A detailed understanding of a company’s culture and brand is vital

• Recruiters must get creative in their efforts

• Recruiters must educate themselves enough to have relevant

conversations with tech talent

• Candidate needs a personal experience (not automated)

• Recruiter to actively listen to a candidate’s requests and find a

connection to an available position

• Talent communities are key

#TechRecruiting

How do you attract top tech talent?

STANDING OUT

AS A COMPANY

ENGAGING

TECH TALENT

TALENT

COMMUNITIES

EMPLOYMENT

BRANDING

STANDING OUT

AS A RECRUITER

#TechRecruiting

{engaging tech talent}

• Being part of the creative, collaborative process

• Streamlined interview process

• Working on projects they can be proud of that will build up their portfolio

• Being able to talk about accomplishments

• Time to develop new products and come up with fresh ideas

• Training and learning opportunities

What engages tech talent?

#TechRecruiting

75%of companies surveyed agreed that employee

benefits increase employee retention.Source: Harvard Business Review

{employment branding}

• It’s all about transparency

• Identify what makes you an “employer of choice”

• Be authentic in presenting your brand

• Assemble your army of brand ambassadors (your employees)

• Amplify your message across multiple channels including free resources

Leveraging your employment brand

#TechRecruiting

69%Would not take a job with a company that had a

bad reputation, even if they were unemployed. Source: Corporate Responsibility Magazine

• Sign up for a free employer account on Glassdoor

• See what current and former employees are saying

• Respond to reviews publicly

• Compare brand awareness to your talent competitors

• Track company and CEO ratings over time

• View demographics and interests of candidates researching your company

• Engage your employees in the conversation

Free employment branding resources

#TechRecruiting

94%of job seekers on Glassdoor find the employers’ perspective

useful when forming an opinion about the company. Source: Glassdoor

Brand and recruit tech talent with Glassdoor.

#TechRecruiting

21MMEMBERS

5MCONTENT

270KCOMPANIES

15MJOBS

190COUNTRIES

JOB ADVERTISING EMPLOYER PROFILE DATA & ANALYTICS

FINANCIAL SERVICES

CONSUMER GOODS

INTERNET

HEALTHCARE

TECHNOLOGY

RETAIL

CONSULTING

ENERGY & UTILITIES

Glassdoor delivers results for 1,400 clients.

#TechRecruiting

SUCCESS STORIES

{talent communities}

• Engage members by posting thought-provoking and

problem-solving questions

• Ask the community what they’re looking for in their

next job opportunity

• 80% of the content you promote should add value

to your talent community

• Showcase new company technologies and products

• Don’t spam tech talent

Engaging tech talent through talent communities

#TechRecruiting

78%organizations are currently investing or planning

to invest in talent communities.Source: Aberdeen Group

{standing out as a company}

• Host hack-a-thons, job shadowing, code challenges and stretch projects

• Offer flex hours, virtual work environment or pay-for-performance model

• Host office meet-ups or outings

• Push out meaningful content from your current tech leaders

• Offer a creative and casual work environment

How to stand out as an organization

#TechRecruiting

1mil.Number of programming jobs that will outnumber

students graduating in the field by 2020.Source: Code.org

{standing out as a recruiter}

• Educate yourself enough to have relevant, tech-savvy conversations

• Personalize your outreach and have genuine conversations with

candidates

• Be able to discuss the organization’s latest technologies

• Be transparent throughout the hiring process

How to stand out as a recruiter

#TechRecruiting

59%of tech professionals at minimum consult with

a recruiter during their job seeking process.Source: CIO magazine

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