Creative & Strategic Capabilities 2017

www.WeLoveToast.comhello@welovetoast.com{305} 239-7907 Miami, FL

The hottest marketing solutions since sliced bread.

This Is Why We’re HotViewing your marketing through a vacuum, dedicating countless hours and precious resources to finding that “one thing” to set your brand ablaze?

At We Love Toast we work as a multi-disciplinary, integrative solutions machine. Fueled by agile marketing, dedicated to results.

Bringing you all the hotness of new school digital marketing combined with the cool reliability of old-school tried and true tactics such as direct marketing expertise, tangible promo materials with pop, and the ability to transform your company into a living brand your customers can’t live without.

Turning Blah Into Bam!

Embracing proactive solutions to get ahead of the competition, and potential barriers, while others are tied up in reactionary causes has helped our clients rise above the white noise of internet marketing.

Design, data, and storytelling fuse to make your business hot!

Personalized support and marketing strategy help you launch a truly unique and eye-popping campaign both on the web and off.

At We Love Toast, we don’t just handle your dough. Bringing the heat to bland, soggy marketing to make crisp Calls To Action is our jam!

Integrative marketing solutions use deep interest social networks, on-time data and analytics know-how to make sure future clients can find you fast.

Creating a company culture and personality with power will solidify you as a thought leader in your field and a known brand in the world market.

Steamy leads, hot talent, buttered up clients... what’s not to love?Here’s how we do it.

Did you say you have a Facebook page instead of a website? No toast for you! Having a firm grasp of what your tech-empowered customers want PLUS what you can actually provide them is key to creating a rock solid foundation.

The Approach

PrioritizeTop 5 Goals

DefineYour IdealPersona

IdentifyYour IdealCustomers

Ready or not, the digital age is here! You don’t have to be a super-trendy tech startup to understand the world today.But you do need a website.

Personality + Focused Customer Targets + Goals = Marketing Magic!During your strategy and discovery session, we’ll discuss every possibility from social media channels and video content (super hot and only getting hotter!) to design technology poised for that click!

Our team of professionals, with decades of knowledge across multiple industries and rocking heavy hitting Fortune 500 experience, create a customized plan based on your unique needs in your industry.

LAUNCH LEARN PERFECT PROMOTE

WEBSITE CREATION & ANALYSIS

CONTINUOUS IMPROVEMENT

STRATEGY & DISCOVERY

3

2

1

Grab Your Audience

Create Value

Convert Views To Buys

Make It Stick!

Personalized Experience

Become An Asset

Promote!

You, defined. This crucial step is often overlooked and replaced with an “I’m here to please everyone and sell to everyone!” mentality. Gah!While that sounds great in theory, in actual sales numbers - statistics show a personality your customers can get behind creates brand loyalty and boosts sales!

Think Dollar Shave Club, Disney... heck, even MTV in it’s heyday!

Whether your company is family friendly, quirky (Squatty Potty anyone?) or out right raunchy... the tighter your plan of execution is to hit your target market, the better your success will be.

We quickly set your foundations, start collecting data, and give you real-time feedback on what’s working and what’s not. This flexibility will nurture a deeper connection with your market, increase your ROI, and build trust.

The Process

Collaboration is key in these hard hitting sessions with key stakeholders. You’ll have a major role in helping us create a brief containing user profiles, brand attributes, and competitor overview.

StrategyThree visual design & theme options will help you set your tone. You pick the one that matches your needs best and we’ll create the final polished version.

Visual DesignAll content possibilities will be discussed and defined including video, imagery, and copy. Strategic goals drive this phase as the highest level of clarity and quality are achieved for final branding.

Content CreationWorlds collide as data from customer profiles is meshed with how you want to be viewed. We’ll craft the user journey from start to finish, providing you with prototypes chock-full-’o strengths and weaknesses.

UX & You

Project Flow - Phase 1

Quality assurance gives us all the feels! Your site will be combed through one final time to catch any bugs, typos, or functionality issues. Then blast off - you’re live, baby!

Q/A & LaunchThis all important step will save you tons of $$$$ in the long run! Real world validation and adjustments are made to find any glitches.

Testing

Dynamic and live, this phase has it all! Acting as a 24/7 reference kit for code & everything that makes your brand tick, you’ll never have lost materials.

Back-end DevelopmentNever outsourced, always done in house, for your eyes only - this delicate step is where all application architecture & functionalities are built. Basically, it’s how your stuff works!

Front-end Development

Project Flow - Phase 2

StrategyIdentify CustomersPrioritize NeedsDefine BrandDefine KPIsStrategic Brief

UX DesignUser StoriesUser Journey MapsUser Flow ChartsInformation / Content ArchitectureWireframesSales FunnelsRapid prototyping

Visual DesignUser Interface DesignPrint & Package DesignStylesScapesIdentity SystemsVisual BoardsAnimationStyle GuidesInfographicsPresentation Templates

ApplicationDevelopmentFrontend frameworkDatabase designWeb AppsMobile iOS & AndroidCMS DevelopmentBlogging Capabilities E-Commerce

Testing & Q/AUser TestingA/B testingQuality AssuranceSoft launch/Beta releaseLoad testingStabilizationDeployment

Content CreationEditorial PlansCopywritingImage CreationVideo ProductionVideo EditingScript Writing

Inclusive solutions! Scalable capability metrics based on your strengths means you grow & never shrink!

Capability Based Execution

•Yearnforcuttingedgetechmadeeasyandcuttingedgeagilemarketing.•Wantmoreforyourcompanythanvanity‘likes”andblogcommentswhichneverconvertintosales.•Thirstfordeepnetworksocialmarketing,creatingconversionsandmassivereturnsonyourinvestment.•Lovetopushboundaries&stand-outwithyourownvoiceinthemarket.•Feelcollaboration,culture,andprocessarenecessaryformassivesuccess.

WLT is the perfect compliment to your business strategy if you:

You Are Meant To Be Here

Case StudiesBecause Talk is cheap.

Modern day, affordable waxing and skin care salons are typically in a saturated market, with little to no customer support, and numerous barriers to entry.

NIX wanted to challenge the status quo by catering to their customer’s unique needs through an upscale boutique service experience, within franchise parameters for control of their brand, and at an affordable price point.

Basically, they wanted (and needed!) to stand out while maintaining a steady ROI.

Developing an organic strategy based on agile marketing and deep market research, WLT was able to…

• Utilize inbound marketing tactics to create customer loyalty & brand trust.

• Identify and prioritize goals to totally revamp customer service initiative and user experiences.

• Launch a fully integrated digital campaign including: CRM integration, app development, desktop & mobile site upgrades for easier customer use, blogging capabilities, and newsletter capabilities.

• Reduce overhead prices and streamline employee relations through in-house marketing efforts, enhanced communication between staff, and social media initiatives for outreach.

www.nixwaxingco.com

NIX Waxing Co.

Toasty Results!Within 30 days, Nix Waxing saw phenomenal gains and low abandonment rates. Activation •4,000% increase in NEW visitors to their website. •4,033%increaseinoverallweb-traffic.•87.9 % of visits were now on mobile devices!

Retention•Conversion rates of 42.9% (industry standard doesn’t even

break 10%!).

Win-Back•3,533% increase in overall page visits. •Currently in 2nd year of business, previously

slated for closing due to lagging numbers. •Social media and online presence has

established them as an authoritative voice in customer-based salon service.

NIX Waxing Co.www.nixwaxingco.com

Desktop & Mobile Websites

Business & Points Cards

Identity System

Social Media Campaign

The ChallengeAn innovator in saxophone mouthpiece and horn design, this collective of skillful artists had excellent customer service and phenomenal products. They were even sought after and endorsed by several high-level musicians.

So where was the disconnect? They had no brand, image, or identity for their customers to cling to. This lead to inconsistent sales and lackluster growth year over year.

The SolutionEnter The Artist Series! After leveraging the free-flowing nature of their new horn series as the inspiration for a loose and flowing brand logo, WLT played off bluesy colors and soft edges to highlight the boldness of MacSax’s polished and striking horns.

Style wise - elongated photographs invoked memories of swinging brass bands and larger than life jazz musicians while showcasing the amazing artistry and delicate attention to detail of each piece.

The Artist Series lunch by MacSax, complete with editorial placement, was enthusiastically received by their customers, partners, peers, and distributors.

MacSaxwww.macsax.com

Business Cards

Series Logomark

Web Banner

Editorial Ad

Data Sheets

For more information about us contact:{305} 239-7907hello@welovetoast.comwww.WeLoveToast.com

Thank You!

Don’t let your brand get soggy.

Crisp calls to action, mouthwatering marketing, and

the smell of success is yours- if you get toasty!

Calltodayfordeals,availability,andyouruniquerecipeforgreatness.

OR

www.WeLoveToast.com