Digital Photography

Planning & ShootingFor Success2011 Installation Management SymposiumCreative and Visual Design Breakout Session

Sharon BertschiMarketing and Advertising Specialist,Northeast Region IMCOMEmail: sharon.bertschi@us.army.milTel: 757 788-2650

THE ONLY THING BETTERTHAN HAVING

TOO MANY PHOTOS

IS HAVING TOO MANY

GOOD PHOTOS.

Lifestyle

Photography

• Lifestyle shoots depict personalityand incorporate aspects of aperson’s life such as hobbies, work, or entertainment.

• Recreates real life situations in a controlled environment.

Life versus Lifeless

Amateur? Sure.

But it hits the mark.

MWR Brand CentralSubheads

Feed the Beast

Stock versus Custom

Well-Planned Photo Shoots Build Robust, Versatile Archives.

Components of a Shoot

TOPICS

SCENES

A PLAN

FACILITY MANAGER

SCOUT

MODELS / PROPS

SHOOT TEAM

CULL / EDIT

ARCHIVE

What do you need photos of ?

What will people be doing ?

Develop a Shoot List

Cooperation and support

Visit the shoot site in advance

The right people and items needed for scenes

Director and Photographer

Cherry pick the photos. Correct / crop / format

Rename and save. Safety backups.

It All Starts with the Shoot List

TOPICS ANDSCHEDULE

Left column

NOTES ANDCONSIDERATIONS

Right column

Planning, PropsAnd Composition

Long Shot ClutterWell Planned. Tight, Focused

Coaching Models

Every picture tells a story.

Models need to know what that story is to act out the scenes.

Setting the SceneClean the set to minimize having to edit and correct later.

Watch the DetailsNo. No. No. No. No. No. No. No. No.

Tricks and Reducing Risk

Happy Models = Great Photos

• Keep models fresh by using stand-inswhen setting up scenes.

• Feed models before asking them toshoot food scenes.

• Give them something to do whilewaiting until you need them.

• Bring cases of water and single-servebags of chips, cookies, etc.

• They’ll want to see the photos. Flickr.

• ALWAYS bring gifts for children.

CAMERA

BATTERIES

EXTRA STORAGE

Board games, cards

Lighter fluid, matches

Grooming Items… comb, hair ties, hair spray

Double stick tape, safety pins

Scissors

Colorful puppets or clickers

Gifts for children, lollipops

Talent releases and pens

Clipboard

LAPTOP

REFLECTOR

TRIPOD

Create a Shoot Kit

After the Shoot

Cull

Edit and correct

Format

Archive

Adobe Bridge isan excellent toolfor reviewing andselecting.

Re-touching and EditingPhoto subjects may need a little TLC to help them look their best.

Make them Look GoodCoach models and position them attractively.

Expect the UnexpectedStay alert for that perfect moment.

Wait for the Magic.It will come. Keep shooting.