Design / Creative Methodologies

Elizabeth Taurisani

Ajaz Ahmed Founder and Chairman of AKQA

Research:

•  Seek authenticity collaboratively Production: •  Let that authenticity be the spring board of experimentation which leads to unique solutions

“Always go too far. If you go too far we can

bring it back if we need to. Don’t go far enough and we’ll always be disappointed.”

•  Authenticity in solutions lead to genuine resonance

Elizabeth Taurisani

Ques%on  Authen%city   Honesty   Findings  

Ron Shaich Founder, Chairman and Co-CEO of Panera Bread

Research:

•  A good question is better than a good answer

•  Ask what others are doing successfully AND unsuccessfully to lead yourself to better solutions

Production:

•  Stay rigid in your vision, yet flexible in execution

Elizabeth Taurisani

Ques%on  Authen%city   Honesty   Findings  

Andy Palmer Co-Founder of Petri Entertainment, Film & TV Director, Producer & Editor

Research: •  Dissect a problem to its core & have an honest conversation with the audience about it Production:

•  Communicate in extremes grounded in truth. Extremes grab attention, the truth makes it identifiable

“The audience needs to believe in the reality of what you are communicating in order to believe in it & support it.”

Elizabeth Taurisani

Ques%on  Authen%city   Honesty   Findings  

Methodology Findings Research:

•  Finding authenticity is a collaborative process

•  Acquire unique solutions with questions

•  Communicate a problem at its core, openly Production:

•  Explore the facts & let the exploration go farther than it needs to go

•  Keep goals rigid, allow execution flexibility

•  Extremes grab attention, truth is identifiable

Elizabeth Taurisani

Ques%on  Authen%city   Honesty   Findings