creative-it collaboration on the rise

The Creative Group survey of 400 U.S. advertising and marketing executives.Robert Half Technology survey of more than 2,400 U.S. chief information officers.

© 2015 Robert Half International. An Equal Opportunity Employer M/F/Disability/Vet.

Getting different departments to work together is often easier said than done.

Research shows that while creative and information technology (IT) teams are

collaborating more closely, barriers to effective partnering persist.

CREATIVE-IT COLLABORATION ON THE RISE

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30%

Compared to three years ago, how closely are you collaborating with technology leaders within your company?

Much more closely

Responses do not total 100 percent due to rounding.

WE ASKED CREATIVE EXECUTIVES

55% say they are collaborating more closely with technology leaders

25% Somewhat more closely

The same amount

3% Somewhat less closely

39%

Much less closely

1% Does not apply/no technology leaders

0%

Don’t know 1%





TOP RESPONSES FROM CREATIVE EXECUTIVES

What is the #1 challenge for creative/marketing professionals when collaborating with IT peers?

Communication & Working Together

“Understanding their tech terms — they’re forever changing.” “Finding a common verbal agreement. Tech pros think it’s all about the tools and creative pros think it’s all about the ideas.” “Accepting constructive criticism.”





TOP RESPONSES FROM CREATIVE EXECUTIVES

What is the #1 challenge for creative/marketing professionals when collaborating with IT peers?

Project & Execution Logistics

“Getting their attention — professionals in IT are often only accustomed to working with other professionals in IT.” “Figuring out if they have time to even get involved with what we’re doing.” “Being clear about what the purpose of our meetings are and what needs to be accomplished.”

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12%

Compared to three years ago, how closely are you collaborating with creative leaders within your company?

Much more closely

Responses do not total 100 percent due to rounding.

WE ASKED IT EXECUTIVES

33% say they are collaborating more closely with creative leaders

21% Somewhat more closely

The same amount

3% Somewhat less closely

37%

Much less closely

23% Does not apply/no creative leaders

2%

Don’t know 1%





What is the #1 challenge for IT professionals when collaborating with creative/marketing peers?

“Lack of communication — they sometimes make decisions and put things in process without asking for input from the people who actually make the technology work.” “Communicating technical details concisely and making sure they understand what those details mean.” “Managing expectations because they want things that don’t exist.”

TOP RESPONSES FROM IT EXECUTIVES Communication & Working Together





TOP RESPONSES FROM IT EXECUTIVES

What is the #1 challenge for IT professionals when collaborating with creative/marketing peers?

IT-Related Challenges

“Making sure the creative/marketing department is aware of the tools available in the market.” “Being able to afford what it is they’d like us to do.” “Trying to get the creative/marketing department to understand the time it takes to complete web projects.”

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How well are your company’s creative and

IT teams working together?

CREATIVE-IT COLLABORATION ON THE RISE

For more workplace research, visit the TCG blog and the Robert Half Technology blog.

http://blog.creativegroup.com/

http://blog.rht.com



creative-it collaboration on the rise

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