creative industries / digital media tic - three 'straw men’
DESCRIPTION
The Technology Strategy Board has identified Creative Industries/Digital Media as one of ten candidate areas for a Technology and Innovation Centre (TIC), as part of a significant programme of investment in TICs over coming years. The recently published Strategy and Implementation Plan (http://www.innovateuk.org/_assets/0511/TSB_TICClosingTheGapv2.pdf) sets out the approach being taken by the TSB. The Creative Industries KTN, in partnership with the TSB Creative Industries team, has been facilitating a process of discussion and engagement across the creative industries community, and has developed a set of 'straw-men' propositions to help stimulate debate. The attached presentation sets out 3 possible TIC scenarios - focused on particular research or technology challenge areas, with three different business models. These do not represent the views of the Creative Industries KTN or the TSB, but are presented here to help generate discussion about what a possible Creative Industries/Digital Media TIC might look like. What do you think?TRANSCRIPT
Creative Industries / Digital Media TIC
Three 'Straw Men’
FOR DISCUSSIONInformation in these slides does not represent the views of the Creative Industries KTN
1. Digital Media Services TestBed
Digital Media Services TestBed
Vision: To create a globally significant centre of excellence and infrastructure enabling UK companies to experiment and rapidly develop the next digital media services
Outcome: over 10 years, for 2x UK companies to be global leaders in provision of mainstream digital media services (rivalling iTunes, youTube, kindle, Xbox360 etc.) and 30x UK companies to be new content leaders
Organisation
A 'distributed' centre with 3 hubs centered in UK hotspots (e.g. MediaCityUK, Silicon Roundabout, Pacific Quays)
Underpinned by corporate sponsorship (e.g. Universal, Sky, O2, Cisco, RedBee, Arqiva, YouView etc.)
Links to other (international) test beds – ICTomorrow, Microsoft, Google etc.
Provide 'big iron' – servers, CDN, cloud, advanced networks, mobile
Business Model
£30m pa turnover £10m core TSB, £10m corp sponsor, £10m in
50:50 funded projects (EU, TSB, etc.) £5m pa infrastructure (tech, network etc.) +
leverage TSB ICTomorrow etc. Employ ~120 top researchers/innovators in 3
locations (critical mass 40 per centre) Secondments from industry Additional space for incubation and start-up
rental (eco system)
Competencies / Services
Technology and innovation specialists in digital media and networks New networks (wired, wireless) Content delivery infrastructure Usage / provenance / metadata / payment systems Broadcast vs. on-demand + social Service 'mashups'
Research partner for early-stage tech or user-based trials of new digital media service
“The UK is the best place in the world to develop, test and deploy innovative digital
media services”
2. Creative Workflow and Tools
Creative Workflow and Tools
Vision: To concentrate UK research excellence around digital tools and workflow for creative businesses, transforming the UK into a globally leading creative tool provider
Outcome: within 10 years, to propel 2x UK companies into the top tier of creative tool providers (Adobe, Avid, Bentley) leapfrogging existing providers through innovation and collaboration and build a local ecosystem of suppliers / partners
Organisation
A single main centre for digital tool/workflow innovation
Connected to regional centres of excellence for trials / collaborations / specialisms (hub and spokes)
Some corporate sponsors (Adobe, Avid, Cisco, BT, BBC [fabric], Microsoft, Framestore, Ogilvy…)
Start-up members (Aframe, Decibel, Metabroadcast, Foundry, Huddle, etc.)
Business Model
£21m pa turnover £7m core TSB funding, £4m corp sponsorship,
£7m collab R&D projects (50:50), £3m bespoke projects/services
£2m pa on tech etc. £5m pa for regional hub collaborations Central space / labs for 120 researchers (core
staff & project staff)
Competencies / Services
Tech and user interfaces for digital workflow Cloud computing / services / storage Data management / mining / AI User interfaces Collaboration technolgies
Core research partner / technology developer for back-end creative tools and systems
“The UK regains its position as the leading provider of innovative tools and
technologies to creative practitioners”
3. Next Generation Content Experiences
Next Gen. Content Experiences
Vision: To ensure the UK maintains and further extends its leadership in developing and exploiting new content experiences
Outcome: within 10 years to extend UK content innovation leadership through fostering deep collaborations between CI sectors (convergence experiences) and technologists – to accelerate creation of converged media+tech companies
Organisation
A single centre to concentrate skills and talent and ensure cross-sector, cross-disciplinary working
Project based activities, bringing teams together from content, digital, tech backgrounds
Forge projects with, e.g. Endemol, Penguin, C4, Mint, WPP, BBC, SyCo…
Tech partners to include Vodafone, Virgin Media, Sky, youtube, Samsung, Nokia, Pace...
Business Model
£24m turnover pa £8m core from TSB, £8m 50:50 R&D projects
(TSB/EU), £8m industry projects Single Locations, onion design:
R&D Centre Spin-out / Start up incubator Business rental space
100 core research staff + space for 100 more from industry on projects
Competencies / Services
Technology Innovation and User Experience Content delivery Convergence technologies (re-purposing) Interactivity User interface and tech.
Service to conceive and deliver R&D and innovation projects that cross CI sector and use tech to deliver unique new user experiences
“The UK leads the world not just in new formats for content experience but in the underpinning technology to make them
work”