creative earners 2013

7/28/2019 Creative Earners 2013

1/64

respOnDents/

creAtiVeeArners

2012 / 2013 results OF the CanaDian survey OF salaries anD Billing praCtiCes

in the COmmuniCatiOn Design inDustry

CONDUCTED BY THE ASSOCIAT ION OF REGISTERED GRAPHIC DES IGNE RS (RGD) AND CREAT IVE NICHE


2/64

60Organizers

58Why rgD

61spOnsOrs

35Firms

41salaries

31inDustry Challenges

01intrODuCtiOn & methOD

03respOnDents

13emplOyers

23Overtime & BeneFits

28sustainaBility

17FreelanCe & sOle prOprietOrs

contents


3/64

2012 - 2013 Creative earners/0

As part o its mandate to serve the best interests o the

graphic design industry, the business community and the

public, the Association o Registered Graphic Designers(RGD) coordinates and disseminates a report that provides

a fnancial picture o the Canadian graphic design industry,

including salaries and billing practices.

With the support o Creative Niche and the assistance o

several promotional industry partners, this years survey

continued to ocus on graphic designers but also expanded

to include inormation rom web proessionals, advertising

executives, copywriters, and strategists.

introduction

to fd o o bo rgD d o o o d d

b co, o o d.c.


4/64


MethodThe survey was promoted by RGD and Creative Niche Inc.,

RGDs career development partner.

Respondents were emailed invitations to participate in the

survey, and accessed the survey online through a link in

the invitation. Respondents were also encouraged to invite

others in the feld to participate.

In addition, RGD and Creative Niche expanded their

outreach this year to other groups including SDGQ, GDC,

ADCC, CAPIC, CDA, DX, IABC Ottawa and PWAC.

The survey was available in both English and French,and was completed June 4 to July 16, 2012.

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Caveat


5/64

respOnDents/0

respondents


6/64

respOnDents/0

respondents

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As brands evolve in the use o design to drive business,

and as technology develops, there are more opportunities

or how designers can apply their skills. This has led to

a broadening in the range o roles to which we can apply

our design and communication talents.

This year 2,890 proessionals responded to the survey.

There was an average o 11.2 years o experience and over

25% indicated 16 plus years o experience. This challenges

the notion that the industry is only or the young.


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respOnDents/0

ABout respondents

11.2 yeArsAVerAGe tiMe in the creAtiVe FieLd

FeMALes (57%) MALes (43%)

2,890nuMBe r oF respondents surVeyed

LenGth oF tiMe Wo rkinG in A creAtiVe Fie Ld

1 y/ l 2 - 4 y 5 - 9 y 10 - 15 y 16 - 25 y 26 y +

7% % % % %

20 27 20 17 9%


8/64

respOnDents/0

AB MB nL on qc yt/nt189

(7%)

34

(1%)

1,648

(57%)

133

(5%)

ns pe sk not stAtednBBc

29

(5%)

575

(20%)

22

(1%)

228

(7%)

nAtionAL responseQo w cod b 2,890 od o o Cd, dd bow.

7l K o 1%

10l K o 1%

3l K o 1%

12l K o 1%

5 1

8%

7

%

1%

1%

57% % %


9/64

respOnDents/0

11

11

10

7

6

6

5

3

64%

%

%

%

%

%

%

%

%

MArketinG / AdVe rtisinG

interActiVe / WeB desiG n

no ForMAL edu cAtion

Business / FinAnce

MAsters d eGre e / MBA

Fine Art

enGLish / coMMunicAtions

other Mentions

GrAphic desiGn

educAtionAL BAckGroundpc o od w do / d


10/64

respOnDents/0

JoB titLesgc D (net) 59 %

18 %

14 %

11 %

7 %

6 %

3 %

17 %

10 %

5 %

2 %

10 %4 %

3 %

2 %

1 %

1 %

7 %

2 %

2 %

1 %

1 %

1 %

< f 1 %

< f 1 %

< f 1 %

< f 1 %

< f 1 %

< f 1 %

7 %

1 %

1 %

1 %

1 %

1 %

1 %

1 %

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Ow (net)

so poo

Co (net)

B Ow

vp/p/pc

Coco/mk m

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Bd/Co s

Co/soc md m

ic (net)

Do/po

uX/ui D

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Db/s ado

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Wb/md a

O (net)

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O edco

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Jo gc D

C/D Dco

a Dco

C/D m


11/64

respOnDents/0

An owner, partner, principal or VP holds an equity position and/or has

major business responsibility or a frm with employees.

oWner, pArtner, principAL

A creative director or design director is the creative head o a design frm,

advertising agency or inhouse design department. In all o these areas, key

responsibilities can include the development o graphic design, advertising,

communication and industrial design.

creAtiVe/desiG n dire ctor

A creative manager or design manager manages the creative sta, evaluates

its work, ensures that projects meet the requirements o the design brie

and are completed on time and within budget. A design manager may workin a corporation and manage the hiring o design frms and the use o their

design services.

creAtiVe/desiG n MAnAGer

The senior graphic designer is responsible or the design o solutions rom

concept to completion. In some frms, a senior designer directs the work

o one or more junior designers, who generate comps and create layouts

and fnal art. In some cases, senior designers do not manage sta, but are

designated senior because o their authority in design decision-making.

senior GrAphic desiGner

An intermediate graphic designer is responsible or the design o graphic

applications such as collateral material, environmental graphics, books and

magazines, corporate identity and branding, flm titling and websites, rom

concept to completion.

interMediAte GrAphic desiGn er

A junior graphic designer is a designer (see intermediate graphic designer)

who has been out o school or less than two years.

Junior GrAphic desiGner

The art director establishes the conceptual and stylistic direction or all

design sta and orchestrates their work, as well as the work o production

artists, photographers, illustrators, prepress technicians, printers and

anyone else who is involved in the development o a project. The art director

generally selects vendors and, i there isnt a creative director on sta, has

fnal creative authority.

Art director

JoB descriptions

A database or systems administrator works with web server systems and web

databases, develops web queries to databases and programs web applications.

dAtABAse/ systeMs AdMi nistrAtor


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A developer uses HTML/JavaScript, Flash and, on occasion dynamic

scripting languages such as ASP/PHP/Cold Fusion and other tools,

to develop static and dynamic web pages. A mobile developer uses common

scripting tools such as Flash ActionScript, as well as supporting technologies

like Flex, Flash Remoting and integration with media servers.

deVeLoper

Inormation architects contribute to the planning and design process o

communications such as websites, by organizing inormation, designing

inormation strategies and developing taxonomy and search systems.

inForMAtion Architect

A web producer/project manager organizes web development teams

and ensures adherence to budget, schedule, content and design o website

development. Responsibilities may include coordinating all production

elements, including content, design and development, as well as IT services

and Internet hosting services. The individual may also act as primary

production contact or account or project team members, or providedirect client service.

WeB producer/ proJect MAnAGer

A search engine optimization specialist is responsible or maximizing the

volume or quality o trafc to a website rom search engines via organic or

algorithmic search results by improving page rank within search engines.

SEOs may target dierent kinds o search, including image search, local

search, video search and industry-specifc vertical search engines. A search

engine marketing specialist promotes websites by increasing their visibility

in search engine result pages through the use o paid placement, search

engine optimization and advertising.

seArch enGine optiMizAtion speciAList

A digital strategist is responsible or analyzing and recommending new

media implementation strategies to meet marketing goals, such as lead

generation. Digital strategists help create marketing and communication

plans which can bridge web, email, mobile, gaming, search and other digital

media. Solutions are based on audience insight and brand, in the context o

the overall marketing strategy.

diGitAL strAteGist

A copywriter writes, edits and proos promotional or publicity copy or print

or electronic publications. At higher levels, copywriters are oten responsible

or strategic and conceptual development o messages and stories.

copyWriter

A video/motion designer/developer creates animated or live video content

or a variety o media, including the web, smart phones and portable

devices, games, television and other ormats, including eatures. Projects

can also include title and post-production work.

Video/Motion desiGner/de VeLoper


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respOnDents/1

A web or media analyst is responsible or defning and documenting the

reporting and analysis requirements o business stakeholders across specifc

media, in order to optimize websites and marketing programs (e.g. email

marketing, SEM, banner ads, etc.). Collecting and analyzing user data,

the analyst is also responsible or identiying trends and insights about

the media property. The analyst then assists in translating the marketing

analytics into actionable business inormation.

WeB or MediA AnALyst

A user experience or user interace designer works in the feld o

user experience design and is responsible or designing websites and

applications that support user-centred design principles. They understand

best practices in interace development to support how users behave.

Working in tandem with UX/UI developers, the designer requires

insight into inormation architecture, interaction and interace design,

and the design process.

user experience /user interFAce desiGne r

A communications or marketing manager develops and manages the

marketing and/or communications strategy, planning and execution

or a company, product or service, integrating activities with product

or service managers and guiding the research and analysis o market

data. A marketing manager may also be responsible or advertising,

promotions, events, communications and social media, as well as

integration with public relations.

coMMu nicAtions or MArketinG MAnAGer

A brand or content strategist combines business and marketing strategywith brand management expertise to ensure the creation o consistent,

powerul brand messages and experiences relevant to a clients

target audience(s). Responsibilities include developing positioning

recommendations, defning brand personality and guiding market

research and analysis.

BrAnd or content strAteGist

A content editor/manager works to ensure the creation o content that

supports meaningul, interactive, online experiences. Responsibilities cover

every aspect o content, including design, development, analysis, presentation,measurement, evaluation, production, management and governance. Work

may include gathering inormation to enhance the value o the site, working

with marketing and graphic designers to ensure consistency and gathering

user eedback or website improvement and enhancements.

content editor/MAnAGer

A person ocused on new business development is responsible or developing

client relationships, generating and ollowing through on sales leads and

closing new opportunities.

neW Business deVeLopMent


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respOnDents/1

A community or social media manager is responsible or the social media

position o a brand, rom passive monitoring to direct customer interaction.

Strategy, planning, communication and analysis are the primary areas o

activity. A community manager is embedded in social media communities

and is an expert with the various tools and interaces. They must have

exceptional communication, writing and judgment skills, and are responsible

or driving consumer engagement within the various online social networks.

coMMun ity or sociAL MediA MAnAGer

A production manager is responsible or managing the process

(bids, scheduling, production and delivery) o producing design

projects, rom concept through production, including photography,

separations, press work as well as digital production.

production MAnAGer

An account manager/director is responsible or achieving the clients

strategic brand objectives and supporting the development o marketing

plans through the planning, coordination and implementation o marketing

programs on behal o client-side customers. Account managers ensure

campaigns are implemented on time and within budget. An account

supervisor provides expertise on program strategy and oversees program

execution. Account directors oten have new business development

responsibilities as well.

Account MAnAGer/dire ctor

Account coordinAtorAn account coordinator provides support to the broader account service

team. Duties range rom administration to tracking projects, research and

reconciliations. An account executive provides day-to-day customer serviceand support, including marketing program execution under the supervision

o an account manager.

An educator transmits his or her skills and knowledge to students in

post-secondary programs. They implement eective educational strategies

through course and curriculum development, assessment methods, course

management and act as a liaison with industry.

educAtor

The ofce manager takes care o ofce administration and clerical unctions,

such as supply inventory, bookkeeping, human resources.

oFFice MAnAGer

A media buyer or planner is a media expert who purchases and / or plans

the most eective media usage or a marketing objective, including on

and oine strategies. Buyers negotiate media space and time, monitor

placements and manage contracts with media vendors. Planners study

demographic data and consumer profles to identiy desired target audiences

or intended reach and analyze media data to optimize perormance.

MediA Buyer/pLAnner


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respOnDents/1

eMpLoyers


16/64

emplOyers/1

eMpLoyers

Design at WOr

O respondents, 76% reported that they work on a team

o our people or less with 38% working in in-house

corporate environments and an additional 26% working

in advertising, marketing and interactive agencies. This

suggests that the majority work within large organizations,

however on small teams.

One in three owners plan to hire ull-time sta in the

next 12 months and very ew plan to reduce workorces

which indicates anticipated growth in the industry over

the next year.

D Wok o co wok o oo b

d oo c d c b o b coco.

i d o xb bc c, o b b

c coc d o o o c d o ow d c

c c cc.


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emplOyers/1

hirinG pLAns For FuLL-tiMe stAFF in next 12 Months

63%

3%

34%

r sh F-t s rdc F-t s

ABout respondents eMpLoyers

26 + 2 %

16 - 25 3 %

10 - 15 7 %

5 - 9 13 %

2 -4 43 %

O 17 %

no 14 %

nuMBer desiGn-reLAted eMpLoyees

AVG. nuMBer oF FuLL-tiMe desiGn eMpLoyees AVG. nuMBer oF pArt-tiMe/ FreeLAnce desiGn eMpLoyees

4.7 2.4


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emplOyers/1

orGAnizAtion curr entLy eM pLoyed With

ad o mk ac 17 %

gc D F 15 %

ic/Wb/D ac 9 %

educatonal insttuton 7 %

pb Oo 7 %

go 6 %

no o pof/Cb O. 6 %

Coco F 5 %

O 2 %

*Fo pof Oo 26 %

* W D/mk Co. o co c od x

AVerAGe tiMes chAnGed orGAnizAtions (pAst 5 yeArs)

12

AVerAGe tiMes chAnGed JoB titLes (pAst 5 yeArs)

13

enGAGeMent oF Free LAncers i n the pAst 12 Months

no ud Fc icd u B o u Dcd u35 28 24 13% % % %


19/64

respOnDents/1

FreeLAncinG &

soLe proprietors


20/64

FreelanCe & sOle prOprietOr/1

Although both reelancing and sole proprietorship

ocus on the eorts o one individual, in practice

they are very dierent.

Freelance within the design industry comes in three

avours: First reelancing can supplement current

ull-time employment or the purposes o expanded

creative opportunities, or fnancial motivations.

The second represents people who are working

predominantly on short-term contracts or design

and communication companies.

Third, is what some term the accidental reelancer:

those resourceul designers who stay busy working when

ull-time opportunities elude them. These reelancers are

oten taking a mix o work directly or clients, as well as

or employment agencies.

FreeLAncinG

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r.g.D. prOmOtiOn


21/64


AVerAGe FuL L-tiMe Free LAnce incoM e

$30,000 or More inco Me FroM Free LAnceAVerAGe pArt-tiMe Free LAnce inc oMe

Medi An pArt-tiMe Free LAnce inc oMe

Medi An FuLL-tiMe Free LAnce incoM e

source oF FreeLAnce incoMe AVerAGe pArt-tiMe FreeLAnce hours per Week

p ico addo o F-t

22 54

$

43,168$

6,868$3 200

$

35,000

FreeLAnce incoMe

6.7W eod F-t gc D

59 4% %

p ico addo o F-t

% %


22/64


FreeLAnce serVices & hourLy rAtes

$ 50

$ 55

$ 60

$ 65

$ 70

$ 75

AVerAGe hourLy rAte

GrAphic desiGn(82%)

$55.79

WeB desiGn(50%)

$57.99

photo retouchinG(32%)

$52.32FiLe pre pArAtion

(31%)

$55.44

BrAn d strAteGy(31%)

$69.92

iLLustrAtion(31%)

$56.73

proJect MAnAGeMen(30%)

$65.93

Art direction(29%)

$67.34

strAteGy / reseArch(24%)

$72.72

WeB deVeLopMent(20%)

$63.85

prooFreAdinG(13%)

$54.40

sociAL Med iA(16%)

$63.59

photoGrAphy(22%)

$65.93

MoBiLe deVeLoper(9%)

$73.46

copyWritinG(17%)

$68.44

other

(12%)

$84.17

pc o c od b od d o .


23/64


In contrast to reelancers, sole proprietors intentionally are

operating a government registered business and typically

have a multiple year strategy or their own brand and

marketing eorts. The earning potential o both reelancers

and sole proprietorships, at frst glance, seems attractive

with the average hourly rate or designers, with less than

fve years experience, at $46 per hour. However, these

same individuals report that their total annual earnings

are averaging less than $50,000 per year. This is likely due

to the number o hours required that are simply not billable.

For instance estimating projects, writing proposals and

project management require hours o work that are not

compensated by clients.

soLe proprietors

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the Business OF graphiC Design hanDBOO


24/64


soLe proprietors

l $50,000 $50,000 - $99,999 $200,000 - $499,999 $500,000 &

64 23 10 3% % %%

AnnuAL BiLLinGs

AVerAGe BiLLinGAVerAGe hourLy rAte

$98,868$74

AVerAGe h ourLy rAte (Less thAn 5 yeArs experi ence )

$46

AVerAGe hourLy rAte (16 - 25 yeArs e xperi ence)

$89


25/64

respOnDents/2

oVertiMe &

BeneFits


26/64

Overtime & BeneFits/2

Many respondents reported the additional benefts

received rom employers. Benefts, not to be conused

with job perks, such as exible hours or animal riendly

work environments, are a tangible fnancial cost to

employers. These benefts are an enticement or ull-time

and long-term employment.

Health insurance, Canada pension plans, RRSP matching,

job specifc training, paid sick leave and association dues are

all considered additional benefts or the employed.

oVertiMe And BeneFits

i ddo o bco d dco o o d

, rgD b cc o dcod o -d, do,

o, oob, d b c.

DisCOunts On insuranCe


27/64


Work hours

nuMBer oF hours per Work Week For priMAry eMpLoyer

24 56 164% % % %

l t 25 ho 26 - 37.5 ho 37.6 - 44 ho mo t 44 ho

pAid oV er-tiMe?

noyes 71%29%

AVG. hours per Work Week For priMAry eMpLoyer

thirty

nine

coMp ensAtion For oVe r-tiMe pAy

More thAnstrAiGht pAy

17%

strAiGht pAy18

%

coMBinAtionoF ALL

%

37%

tiMe oFFin Lieu

28


28/64


oVertiMe coMpensAtionpc w c job wo c o coo.

content e ditor /MAnAGer

productionMAnAGer

WeB produce r /proJect MAnAGer

creAtiVe / desiG nMAnAGer

26 26 24 23% % %%

Art director creAtiVe / desiGndirector

copyWriter oWner, pArtner,principAL, Vp

12 11 10 5% % % %

MArketinG/coMMMAnAGer

ux/uidesiGner

GrAphic desiGneducAtor

Account MAnAGer/director

22 22 16 15% % % %

interMediAteGrAphic desiGner

seniorGrAphic desiGner

JuniorGrAphic desiGner

deVeLoper/proGrAMMer

30 2936 35% % % %


29/64


BeneFits proVidedto od - d d (xcd o oo).

desiGn studio AdVertisinG interActiVe For proFits other

74% 87% 86% 88% 84%

60% 75% 75% 74% 78%

43% 66% 62% 78% 77%

32% 58% 55% 66% 70%

30% 48% 53% 54% 48%

28% 34% 21% 33% 37%

27% 36% 34% 40% 14%

26% 29% 23% 40% 27%

26% 42% 41% 43% 44%

25% 44% 40% 58% 59%

26% 26% 37% 29% 36%

24% 41% 34% 55% 60%

21% 33% 36% 42% 54%

20% 40% 26% 50% 52%

20% 27% 26% 21% 17%

19% 16% 6% 19% 23%

14% 20% 22% 18% 19%

11% 14% 11% 14% 3%

7% 7% 4% 4% 3%

6% 17% 17% 39% 50%

6% 12% 17% 25% 25%

4% 17% 12% 31% 28%

2% 8% 8% 25% 49%

2% 3% 4% 7% 5%

1% 7% 13% 22% 5%

1% 1% 3% 2% 5%

1% 2% 5% 5% 11%


30/64


sustAinABiLity


31/64


32/64

sustainaBility/3

pr inC ipals / OWn ers /sOle prOprietOrs/management

Fre ela nCe rs/ emplOye es(nOn-management)

initiAtiVes

pro Bono Work For Green orGAnizAtions

17%

11%

WorkinG With LocAL suppLiers/Ve ndors

59%

46%

Join inG G roups thAt Foster sustAinABLity prActices

15%

10%

turnin G oFF oFFice coMp uter(s) When not in use

56%

57%

Attend inG Gre en eVe nts (e.G., Gree n LiVinG sho W)

13%

9%

Find inG Most enVi ronM entALLy Frien dLy MAteriALs

45%

35%

usinG on Line eco-tooLs (pAper or cArBon cALcuLAtors)

12%

9%

incor porAtinG sustAinABiLity princi pLes into Work

Work FroM hoMe

3%

1%

cArpooLi nG or tAkinG trAnsit to Work

31%

Bike/WALk to Work

2%

4%

consi deri nG the WhoLe LiFe-cycLe oF A proJect

23%

pAperLess/no printinG

2%

1%

donAtinG to orGAnizAtions For the BetterMent oF WorLd

25%

18%

stAyinG inForMed And up-to-dAte on sustAinABiLity

39%

39%

41%

31%

31%

31%

deVeLopinG A Written enVironMe ntAL poLicy

12%

na


33/64

respOnDents/3

industry

chALLenGes


34/64

inDustry Challenges/3

There are more opportunities and appreciation or design

than ever beore. These opportunities do come with

challenges that are not unique to our proession but rather

are acts o lie in the modern world. The rate o change and

the pace o introduction o new technologies increases the

requirement or on-going skill development. Those who

are dedicated to lie-long learning are noting optimism in

their careers and the proession. This years survey included

ree orm text answers or the outlook o both career and

proession in the design industry.

industry chALLenGes

ic o c d d o o, rgD

d wok o k o wod o b d o dd.

aCCess aBility hanDBOO


35/64


79%

16%

5%

O p t i m i s t i C u n C e r t a i n p e s s i m i s t i C

perc ent Who Are optiMi stic For Future oF proFessi on

ic i b c d

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d o o c b d

bck o k w d.

-

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d o , d i wod

d o do d

o i ob d b o

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-

a o i k w w cd oo, k w

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36/64


FActors thAt WouLd Most iMpAct decision to tAke A neW position

t/Q o Wok 40 %

ho/Wok- Bc 27 %

loco 15 %

poo gow 24 %

roo o adc 10 %

eo ro 6 %

h d D Bf 5 %

edco/poo Do 2 %

O 1 %

r Fd 2 %

63 %s/ho r

Most iMportAnt AreAs oF conce rn in next 12 Months

B Do d s 66 %

Wok- Bc 54 %

pc d F 48 %

podc 44 %

s v o D 42 %

Bd ex a o Oo 29 %

Co sc 27 %

soc t 26 %

ro d Do o t 20 %

e nw goc mk 17 %

gobo /O-o 8 %

add eo ic o Wok 8 %

O 3 %

m gow 39 %

18 %Coo


37/64

respOnDents/3

FirMs


38/64

Firms/3

FirMsApproximately 300 frm owners and sole proprietors

took part in the Creative Earners survey and provided

inormation about their billings, client allocations,

marketing techniques and an economic orecast or

the coming year.

When asked or fnancial projections, most frm owners

orecast similar or slightly higher annual billings in 2012.

Client allocations are largely local and so are not impacted

by international or even national market uctuations.

For both frm owners and sole proprietors most newbusiness comes rom reerrals and networking although

not surprisingly frm owners ocus more on public

speaking, public relations and media exposure.

rgD o o o o o oo oo

do wb . sk o co no ac

x d kowd o wd o oc o d co,

cd: d dco, o, k, ojc ,

, c , wb d, ccb.

virtual DisCussiOns anD WeB seminars


39/64

Firms/3

BiLLinGs

$643,370AVerAGe 2011 BiLLi nG By those in oWnersh ip

mo t $5,000,000 4%

$2,000,000 - $5,000,000 4%

$1,000,000 - $1,999,999 7%

$5000,000 - $999,999 9%

$200,000 - $499,999 15%

$100,000 - $199,999 15%

$50,000 - $99,999 14%

32%l $50,000

oWn ersh ip Bi LLinGs yeAr 2011

expected BiLLi nG chAnGes By those in oWn ersh ip in 2012

ic

63%s s

24%Dc

13%


40/64

Firms/3

MediAn BiLLinG rAtes By JoB titLeto wo ow / vp / / c d o c.

$125$125$133 oWn er, pArtner,principAL, Vp

BrAnd / contentstrAteGist

creAtiVe / desiG ndirector

$110 $100 $100senior

GrAphic desiGnerdeVeLoper /

proGrAMMerWeB produce r /

proJect MAnAGer

$

125$

120$

125Artdirector ux / uidesiGnerAccountMAnAGer

$88 $65 $63Junior

GrAphic desiGnerprooFreAder /

quALity AssurAnceoFFice

MAnAGer

$100 $90$100interMediAte

GrAphic desiGner

production

MAnAGer

copyWriter


41/64

Firms/3

aoo

tco

h - tc

e

h sc/ p

Fc

no acb

22%

8%

7%

6%

5%

4%

2%

1%

O

go

poo sc

r

Co pckd good

17%

10%

10%

8%

Busin ess ALLocAtions - 2011 industries

Busin ess ALLocAtions - 2011 reGi ons

Business & cLient ALLocAtions

loc poc no usa eo mxco,so ac,

a & a

66%

14%

10%

7%

1%

1%


42/64

Firms/4

Business GroWth coMes FroM

11%

9%

8%

6%

C sd/W p Co ad pooo

34%

33%

30%

24%

soc md s rod o rFp pbc sk

20%

16%

11%

11%

pbc ro e mk Dc mk awd Coo

87%

64%

53%

52%

Wod-o-o r nwok Wb to/r


43/64


sALAries


44/64

salaries/4

orGAnizAtion size 1-4 27 31,000

5-9 44 33,750

10-15 37 32,500

16-50 44 35,000

51+ 66 36,000

orGAnizAtion type Design Studio 47 35,000

Advertising / Marketing / Comm. 53 35,000

Interactive / Web 16 33,375

For Proft 49 35,000

experience 4 years or less 202 34,250

5-9 years 15 36,420

10-15 years 1 N/A

16+ years 0 N/A

Junior GrAphic desiGner

reGion National 218 35,000

British Columbia 17 35,000

Alberta 12 36,750

Prairies 4 29,500

Ontario 172 35,000

Greater Toronto Area 142 35,000

Eastern Ontario 13 32,500

Northern Ontario 9 32,000

Central Ontario (excl. GTA) 3 36,000

Southwestern Ontario 5 36,270

Quebec 10 30,600

Atlantic 2 N/A

responsdents MediAn sALAry ($)


45/64

salaries/4

orGAnizAtion size 1-4 1 N/A

5-9 4 44,000

10-15 2 N/A

16-50 14 54,000

51+ 18 64,000




For Proft 7 70,000


5-9 years 19 54,000

10-15 years 8 61,000

16+ years 3 75,000

interMediAte GrAphic desiGner



Alberta 5 85,000

Prairies 1 N/A

Ontario 27 54,000



Northern Ontario 0 N/A

Central Ontario (excl. GTA) 0 N/A

Southwestern Ontario 0 N/A

Quebec 0 N/A

Atlantic 0 N/A



46/64


47/64

salaries/4


5-9 15 48,000

10-15 15 64,500

16-50 30 65,500

51+ 66 64,750




For Proft 19 64,500


5-9 years 48 59,400

10-15 years 39 70,000

16+ years 27 75,000

Art director



Alberta 3 64,000

Prairies 4 41,000

Ontario 104 64,250






Quebec 11 49,920

Atlantic 1 N/A



48/64

salaries/4


5-9 1 N/A

10-15 3 47,000

16-50 15 57,000

51+ 28 54,000

orGAnizAtion type Design Studio 1 N/A



For Proft 9 58,000


5-9 years 15 62,000

10-15 years 8 74,500

16+ years 4 70,000

copyWriter



Alberta 7 62,000

Prairies 2 N/A

Ontario 31 55,000


Eastern Ontario 2 N/A




Quebec 1 N/A

Atlantic 1 N/A



49/64

salaries/4


5-9 1 N/A

10-15 3 95,000

16-50 1 N/A

51+ 27 90,000


Advertising / Marketing / Comm. 0 N/A

Interactive / Web 0 N/A

For Proft 0 N/A

experience 4 years or less 0 N/A

5-9 years 6 49,810

10-15 years 5 90,000

16+ years 25 92,000

GrAphic desiGn educAtor



Alberta 3 38,000

Prairies 1 N/A

Ontario 23 92,000






Quebec 5 95,000

Atlantic 0 N/A



50/64

salaries/4


5-9 5 44,700

10-15 6 49,000

16-50 15 70,000

51+ 56 69,000




For Proft 47 67,500


5-9 years 16 57,000

10-15 years 36 68,975

16+ years 26 75,500

creAtiVe desiGn MAnAGer



Alberta 11 67,950

Prairies 3 64,000

Ontario 55 71,500






Quebec 8 47,800

Atlantic 3 60,000



51/64

salaries/4


5-9 6 47,500

10-15 4 41,000

16-50 20 57,500

51+ 29 65,000




For Proft 20 65,000


5-9 years 24 58,000

10-15 years 7 75,000

16+ years 7 75,000

ux / ui desiGner



Alberta 2 N/A

Prairies 1 N/A

Ontario 45 58,000






Quebec 4 53,500

Atlantic 1 N/A



52/64

salaries/5


5-9 4 44,000

10-15 2 N/A

16-50 14 54,000

51+ 18 64,000




For Proft 7 70,000


5-9 years 19 54,000

10-15 years 8 61,000

16+ years 3 75,000

proGrAMMer



Alberta 5 85,000

Prairies 1 N/A

Ontario 27 54,000






Quebec 0 N/A

Atlantic 0 N/A



53/64

salaries/5


5-9 1 N/A

10-15 2 N/A

16-50 3 55,000

51+ 22 66,500


Advertising / Marketing / Comm. 1 N/A


For Proft 6 61,000


5-9 years 7 60,000

10-15 years 4 59,000

16+ years 13 80,000

WeB producer



Alberta 5 71,000

Prairies 0 N/A

Ontario 19 60,000






Quebec 1 N/A

Atlantic 0 N/A



54/64

salaries/5


5-9 2 N/A

10-15 2 N/A

16-50 6 65,000

51+ 18 67,500




For Proft 9 60,000


5-9 years 10 67,500

10-15 years 12 71,500

16+ years 2 N/A

content editor MAnAGer



Alberta 2 N/A

Prairies 0 N/A

Ontario 19 70,000






Quebec 2 N/A

Atlantic 0 N/A



55/64

salaries/5


5-9 5 59,000

10-15 2 N/A

16-50 5 60,000

51+ 15 69,000




For Proft 5 48,000


5-9 years 9 48,000

10-15 years 8 70,000

16+ years 11 69,000

production MAnAGer



Alberta 5 48,000

Prairies 0 N/A

Ontario 20 65,000






Quebec 0 N/A

Atlantic 2 N/A



56/64

salaries/5


5-9 4 71,200

10-15 1 N/A

16-50 10 62,500

51+ 14 72,500




For Proft 2 N/A


5-9 years 15 70,000

10-15 years 5 77,000

16+ years 6 78,500

Account MAnAGer-director


British Columbia 2 N/A

Alberta 4 68,700

Prairies 0 N/A

Ontario 25 65,000






Quebec 2 N/A

Atlantic 0 N/A



57/64

salaries/5


5-9 12 41,500

10-15 5 52,500

16-50 19 50,000

51+ 54 70,000




For Proft 33 63,000


5-9 years 32 55,000

10-15 years 17 80,000

16+ years 20 90,000

MArketinG MAnAGer



Alberta 10 69,500

Prairies 7 50,000

Ontario 57 56,588






Quebec 8 81,000

Atlantic 4 74,500



58/64

salaries/5


5-9 10 102,500

10-15 6 140,000

16-50 8 165,000

51+ N/A N/A




For Proft 2 N/A


5-9 years 6 70,000

10-15 years 12 76,000

16+ years 36 106,000

Vp / pArtner / principAL



Alberta 2 N/A

Prairies 1 N/A

Ontario 43 96,000






Quebec 3 90,000

Atlantic 4 72,500



59/64

salaries/5


5-9 12 90,000

10-15 3 125,000

16-50 1 N/A

51+ N/A N/A




For Proft 5 40,000


5-9 years 11 40,000

10-15 years 20 60,000

16+ years 65 75,000

Business oWner



Alberta 7 65,000

Prairies 0 N/A

Ontario 72 70,000






Quebec 6 55,000

Atlantic 2 N/A



60/64


Why rGd


61/64

rgD/5

rgD coc d co Oo d co wod.exo o o q o o wok.

pAddy hArrinGtonr.G.d.ExEcutivE crEativE DirEctor

BrucE Mau DEsign, toronto

www.bcd.co

t rgD od w oo o c cocd od w o co d od xo o d

o o, oo d oc.

yen chu r.G.d.crEativE DirEctor

Watt intErnational, toronto

www .w.co

B rgD b o o , o bo o oooco oo b c d c.

tinA MAckenzi e r.G.d.ManagEr of crEativE sErvicEs

city of Mississauga

www..c

a dd d/o, rgD co , d o wok; C Dco

i kd d kowdb.

cAndAce sep uLis r.G.d.solE ProPriEtor

Ballyhoo MEDia

www.bood.co

m b , d d c dco, i oo o c d xc w d co.

cArey GeorGe r.G.d.PrinciPal & crEativE DirEctor

uP inc, toronto

www.c.c

B r.g.D. od w cc o oo dc d oo cc.

deBBi e AdAMs r.G.d.

PrEsiDEnt

aDa Ms + ass oci atEs DEs ign con sulta nts inc , tor ont owww.---d.co

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c o. i o o b o co

co d o o d.

deAnne LoFt r.G.d.

sEnior graPhic DEsignEr

DEannE loft, toronto

www.do.c

rgD c, cod, oo o

Oo d. i od o b b d o d

rgD do.

Ben hAGon r.G.d.

crEativE DirEctor, PrEsiDEnt

hagon DEsign inc, KitchEnEr

www.od.co

i c b o o co

d ow o oo b ow b o c o

w c w o o d.

JeFF hArdy r.G.d.

PartnEr, art & tEchnology DirEctor

211 intEractivE, st. catharinEs

www.211c.co

B b d k o d co.

t xo o o d d k co o , d o k.

kristA oLiVer r.G.d.

art Dir Ect or

harlEquin EntErPrisEs, toronto

www.q.co

a oo d, rgD k cocd o d co.

i od oo o o o w o xc

d c o w .

LeAh GryFe r.G.d.

PrinciPallEah gryfE DEsigns, toronto

www.d.co

B r.g.D. o oo d d.

i k rgD b oo oo oc o b

cc, b d oo dd.

sAndrA Friesen r.G.d.solE ProPriEtor

sanDra friEsEn DEsign, toronto

www.d.co

B rgD ow xc oo o wok,

c oo do o d o

o o oo.

BriAn dodo r.G.d.

co-oWnEr/stratEgic DEsignEr

BMDoDo stratEgic DEsign, Kingston

www.bdodo.co


62/64


orGAnizers

The Association o Registered Graphic Designers o Ontario (RGD)

was created by an Act o the Ontario Legislature in 1996 to grant graphic

designers who qualiy the right to use the designation Registered Graphic

Designer (R.G.D.).

RGD is the only graphic design association in North America to have

this kind o legislation. The R.G.D. designation is a signal o quality

and competence to the proession, the public and the government.

The Association represents and advocates on behal o more than

3,000 graphic designers, managers, educators and students across Ontario.

RGD hosts the annual DesignThinkers Conerence, Design at Work

competition and Student Awards, produces the biannual Salary Survey

o CreativeEarners, and is the publisher o The Business o Graphic Design:

A Proessionals Handbookthe only comprehensive Canadian guide to

maintaining a graphic design business.

Creative Niche is one o Canadas most experienced creative talent

and business services agencies. The company is the go-to resource or

organizations seeking top advertising, design and interactive talent and

it also oers a comprehensive suite o talent management services, rom

strategic planning to the outsourced management o contingent workorces.

With a anatical commitment to delivering both exceptional value to clients

and career-boosting opportunities to talent, Creative Niche plays an active

role advancing the creative and marketing communities, and is a proud

partner o RGD.


63/64


sponsors

Design Edge Canada is the countrys leading media brand or the graphic

design industry, with a ull suite o award-winning print, web, e-mail,

social media and event properties engaging designers across the country.

Designedgecanada.com serves the Canadian graphic design industry with

up-to-the-minute news, a national job board, classifeds, blogs, events

calendar, contests, links and resources. Design Edge is the Ofcial Media

Partner o RGD.

At Grip Limited we have no preconceived ideas about the orm our ideas

should take, where they should be placed, how big or small a budget ought to

be. Anything goes. Its a clean slate every time. We could have called what we

do Holistic Marketing, 360 Experiences, or even Full-Service Services,

but we chose Intercommunipackastratapromotising. We think it says it all.

And it was easier to spell.

Somerset Graphics has been perecting the printing process since 1980.

Its clients include creatives in graphic design and advertising as well as

fnancial institutions and companies in pharmaceuticals, travel, toys and

more. People who care about their work rom Toronto to New York,

Chicago to San Francisco turn to Somerset, time ater time, or quality

youll see and hear about.

Founded as a bindery over 100 years ago, Anstey Book Binding oers

exceptional bookbinding along with letterpress printing and custom

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Prototypes; Artist & Corporate Portolios; Letterpress; Engraving;

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Book Binding; Menus and Binders.


64/64

La Socit deS deSignerS graphiqueS du qubec (Sdgq) ofco o c d oo d o wo o ow d xcc

o d Qbc. t sDgQ ddcd o oo d dd

o c d d cob o b oo d cooc do.

the Society of graphic deSignerS of canada (gdc) b-bdoo. sc 1956, gDC b doc, oc d oc o Cd

c d oo. i o cfd bod o c d oo

dd o d d c b cc o bf o Cd

d, coc, bc c d dco.

capic w odd 1978 o, o-o-of oco ddcd od d oo d o oo, o

d d , wok coco d. s o tooo, CapiC ow o x c, co o hx o

vco, w b o o 700.

ccaMMa (chineSe canadian advertiSing Marketing & MediaaSSociation) w odd 1987, d o-of oo w o o o mk ioo o kowd d oc ,

c d oo do oo o o b d d .

CCamma o b bw Cd b d a Cd

k oo.

the deSign exchange (dx) ddcd o o d xcc d

o o d . a cood o dc o d

cc o c d o, DX xbo d k cd o b c

d o c o .

the profeSSionaL WriterS aSSociation of canada (pWac) w od 1976 d o 700 bd o. pWaC o o oc

d c o c w d o wok w o oo o o

d codo o -od co o co.

iabc ottaWa oc c o io aoco o BCoco, wok o oo cod o d d

o c coco cc. iaBC Ow ddcd o c o oo b coco b od oo o dd ow,

oo do d wok

proMotionAL sponsors

creative earners 2013

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