creative development: zero to idea -- by upg video marketing
DESCRIPTION
Ideas matter. So how do you go from Zero to Great Idea? Your idea process is the vehicle. This is how my company, UPG Video Marketing does creative development for video campaigns.TRANSCRIPT
do something great.
Please Don’t “Let ‘er Rip!!”
A good idea process gives your creativity more focus, increasing the chances of success.
not
https://www.youtube.com/watch?v=XjJQBjWYDTs
Not a Great Idea.
• Company History• Significant Competition• Business Plan• What do they invest in marketing?• What return do they expect?
-> the task at hand
Differentiation $Feel GoodAbout Self
Feel GoodAbout:
THE IDEA PROCESS: ABSTRACT
TARGETED
How did they effect this change?
ideachange
Idea (S
