Creative Content

Web & Mobile

Axis Bank

Click to watch – http://www.youtube.com/watch?v=dhoKrkYrNfY

Customer education AV Simple stick figure animation used imaginatively to explain the value proposition

Bacardi

Click to watchhttp://www.youtube.com/watch?v=fkH6CzJzlxI

Light-weight creative used to promote Bacardi nights at ClubsDistributed via Bluetooth

Hindustan Times

Click to watch – http://www.youtube.com/watch?v=9RIUUVASaKg

•Contest for Hindustan Times targeting Mumbai City•‘MunnaBhai & Circuit get rich with HT’ •Generated over 40,000 views in less than 3 weeks

Jagori

Click to watch – http://www.youtube.com/watch?v=IdhiSfdK6R0

Safe Delhi Campaign for a Delhi based NGO - Jagori2d Animation

Click to watchhttp://www.youtube.com/watch?v=IdhiSfdK6R0

DHL University Express

•A Bollywood based story to promote dedicated courier service targeted at students•‘Baap ki galti..Bete ne palti’ •Total views till date 21st April 2010 = 66805

Bharat Petroleum – MAK Lubricants

Click to watch –http://www.youtube.com/watch?v=NXy4FkeDE6o

Click to watch –http://www.youtube.com/watch?v=D9NOA-Nf_Is

3 viral films based on popular TV serials

NIIT

Click to watch – http://www.youtube.com/watch?v=qM8WzkXq8Us

‘Birthday gift for the Chairman? How about an NIITian?’

ASK TVC

Click to watch –http://www.youtube.com/watch?v=-Ccc3JXixnc

TV Commercial for a wealth management service

Muthoot TVC

Muthoot -Max ValueClick to watch

http://www.youtube.com/watch?v=pFY5VDW9jH8

http://www.youtube.com/watch?v=AQo7NJQKNdk

Muthoot -Lowest Interest Click to watch

Two TVCs using the animated mascot of the brand

Unity

Click to watchhttp://www.youtube.com/watch?v=OqlC-q5qhhM

Social service film written & directed by an independent film maker, Produced by the creative Team at Phonethics

Character Based Content(IP Owned by Phonethics)

Why Characters/Theme/Series

Characters provide –

• A customised pneumonic that represents content related to a particular category. • Personalized impact to an otherwise impersonal piece of content and allows the consumer to

build a long term relationship with it.

INDIA = Diversity = Multiple categories = Themes = Individually designed Characters

Total views = 75054

Click to watch-http://www.youtube.com/watch?v=eY67mZW69Pg

Miya Fekoo

Mia Fekoo is a romantic, in every sense of the word. His joie di viviere and colourful metaphors are a delight. Originally a student at a British university, he had to rush home to Lucknow, when the Bade Nawab passed away without notice.

Farmoo Jaan

Total views = 75054

Click to watch-http://www.youtube.com/watch?v=qDH7eK0wgcI

Farmoo Jaan

Total views = 64107

Click to watch-http://www.youtube.com/watch?v=d1UT_MWUAsQ

From childbirth to marriage, nothing is really complete without her raunchy moves and silly but effusive wishes. (Easily identifiable by anybody who has shelled out money to the groups of transvestites that land up on every auspicious occasion in India).First series - short funny greetings

Ms Madhuri

Ghana Chaudhary

Click to watch-http://www.youtube.com/watch?v=AoGvAZjJtCE

Total views =18599

Ghana Chaudhary

He's a jaat with a rustic take on city life, fan of old movies and killer punchlines

Bhakt Harvakt Total views =83051 Click to watch-

http://www.youtube.com/watch?v=wgEyaU2mPNQ Bhakt Harvakt

The Bruce Springsteen of Bhajans and aartis. Walk through any bylane, maidan or park during festival time and chances are you’ll find a singer much like ‘Bhakt Harvakt’ marshalling his rag tag orchestra and entertaining an entire crowd of believers. First series – Short greetings and staple bhajans

Bai Malaai

Desire for hire. The winner of the ‘Duty queen 2006’ contest her every move is full of oomph and style. Catch her move and shake as she uses her skills to kill...

Phonethics – IP products :Short films

– 25 min short film “Ctrl+Alt+Del”, featuring Actor Rahul Bose

– First film to premiereon mobile phones in India, (Reliance Communications23/12/06)

– Critical acclaim at International film festivals

– More to be done on a Commissioned basis

Phonethics – IP products :Short films

– 25 min short film “Ctrl+Alt+Del”, featuring Actor Rahul Bose

– First film to premiereon mobile phones in India, (Reliance Communications23/12/06)

– Critical acclaim at International film festivals

– More to be done on a Commissioned basis