creative city region edinburgh 2013
DESCRIPTION
The study talks about creative economies, creative spirit and creative solutions while highlighting the connection between spatial planning terms and policies supporting creative economy. It gives examples of inspirations; suggests urban design element and places emphasis for an evolved development decision making framework infused with smart city management. This study has been awarded with an “A” grade and was presented on the Strategic Spatial Vision Project seminar at School of Built Environment of the Heriot-Watt University. I have led a team to devise a long term, strategic creative city vision and development strategy for Edinburgh city-region. My role was to outline main milestones of the vision and the policy framework and to mentor Chinese team members through the project as well as to mediate for international postgraduates to understand differences of planning approaches based on cultural backgrounds.TRANSCRIPT
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Contents
0. Evolution of an Idea – Conception of the Creative Edinburgh Vision .... 2
0.1 What is a creative city? ......................................................................... 2
0.2 Developing the idea ............................................................................... 3
0.3 Breaking down to spatial terms .......................................................... 4
0.4 Inspirations and examples .................................................................... 5
1. The Region ........................................................................................................ 5
2. Creative Vision ................................................................................................. 6
2.1 Our Vision ................................................................................................ 6
2.2 Objectives ................................................................................................ 6
3. Defining Strategic Aims .................................................................................. 7
3.1 What are the Creative Industries? ..................................................... 8
4. Creative Industries Location Chart............................................................. 9
5. Strategic Growth Poles Map ....................................................................... 10
6. SWOT Analysis .............................................................................................. 11
6.1 Strengths ................................................................................................. 11
6.2 Weaknesses ........................................................................................... 11
6.3 Opportunities ........................................................................................ 12
6.4 Threats .................................................................................................... 12
7. Policies ............................................................................................................. 13
7.1 Creative Place – Unlocking Creativity ............................................ 13
7.2 Creative Solutions – Delivery and Participation .......................... 14
7.3 Quality of life – Urban Design and Lifestyle .................................. 17
8. Timing and Strategic Milestones ................................................................ 20
9. Resources ....................................................................................................... 21
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0. Evolution of an Idea – Conception of the
Creative Edinburgh Vision
0.1 What is a creative city?
Here is some idea of how to get a grip on creativity and the creative city
vision:
Mapping the spatial arrangements
Sketches of Edinburgh’s closer area and its surrounding urban belt:
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0.2 Developing the idea
Notes about methodology and possible approaches to form the creative
city concept as well as to build up the project:
Finding the Core Values
Example of the core values listed up on a brainstorming session; at the
beginning we thought to develop a “Scotland Independent” scenario too:
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0.3 Breaking down to spatial terms
Sketch showing the way devised to translate the idea into spatial terms:
Mapping out a Spatial Structure
Initial alternatives to position strategic creative actions and interventions
taken place in the spatial arrangement of Edinburgh City-region:
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0.4 Inspirations and examples
1. The Region
Defining borders of the city-region
The region we have included in our vision encompasses all of the original
SESplan councils; we see all of these areas as vital parts in the forward
planning for the region as well as providing their own history and culture.
The Falkirk and Clackmannanshire councils have also been assimilated
into the region as we foresee they will provide new opportunities and
they will also benefit from a larger spatial vision.
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2. Creative Vision
What is a “creative vision”?
“Creativity is the use of the imagination or original ideas”. A creative
vision should be using these original ideas; be it arts, culture or research
into new technology to create a better place to live.
How does it work?
A simplified circle of harnessing creativity to reinforce impacts:
What is expected from a creative vision?
A strategy based on creative vision has to be able to set objectives as
they are going to be the road signs guiding us up to the future state.
2.1 Our Vision
2.2 Objectives
Attract and keep the people and industry required to be a successful
creative place
Assess the barriers the creative industries may currently have
Build an environment that supports innovation
Encourage local, national and international integration
Build an extensive portfolio of creative industries
A wide range of creative industries will be required to provide a
stable economy
Put the region on the map as a creative place
Incorporate the surrounding region in Edinburgh’s leading
example
Make it a place people want to be
Creative industry working with the public
Be an inspiring place to live and work in
Be a place where people can develop skills and relationships
Creative inputs
Creative solutions
Increased Quality of
Life
Attracts people &
companies
Expand upon economy
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Create an environment and form of governance which can adapt
to future changes in technology and ways of life
Keep the historical and cultural identities present in the region
and if possible enhance them
Our objectives are in effect outcomes what we wish to deliver by the
creative city-region strategy; like any other planned “state” in the future
they are relying on policies to be followed.
3. Defining Strategic Aims
For our region what we see as a creative vision can be split into 3 main
areas, these are:
Creative place – Unlocking creativity
The city-region will achieve an acknowledged status in the national and
international competition by harnessing its rich tapestry of identified
cluster of creative industries and cultural entities which are empowered
and allocated to suit their best and possible spatial arrangements. Culture
and arts are going to be the vanguards of transforming the civic life and
shaping public realm creating different identities and different places and
attracting businesses to invest in or cater their creative class which in
turn fill quartiers and streets with life and lure others to take part in.
Engagement and outreach will be the crucial factors to get people and
organisations connected, to involve individuals and communities and open
up channels of information and knowledge as well as establish
connections to the global stage.
Creative industries and Culture will be boosted in the next 50 years by
working together with various agencies, public and private organisations.
The identified leading creative industries and cultural initiatives and
institutions as well as the main talent-supporters will form collaborative
clusters to create a buzzing urban and intellectual scene in the region.
Performing arts, arts events and festivals will be linked and supported,
promoted which will reach its peaking point in the Edinburgh Cultural
Capital of Europe 2030 venture. Different growth poles and clusters
identified within the region will be linked, branded and marketed to help
audience, users find them as well as helping businesses in cultural sectors
to form new collaborations by providing financial support and site to
perform and display their activities region wide.
With this we intend to address the requirements of the creative
industries and how we intend them to expand and flourish in the next
50 years
Creative solutions – delivery and participation
In running a city-region in the next 50 years creative solutions will be
devised and implemented beginning with the smart city idea, the
intelligent urban management through the provision of infrastructure
access to support and promote talent, education and entrepreneurship
for helping objectives to make happen. Related urban planning, land use
and place identity boosting actions also shall be taken for transforming
Edinburgh and the city-region in peoples mental map to a location where
creative people want to be, want to live and find ways to prosper.
We are looking at alternative solutions to current issues and the
future delivery of our vision
Quality of life – design and lifestyle
The different parts of the city-regions are going to be the stage set for us
to live our life and pursue our goals. With the help of collaborative urban
design the place identities will be enhanced by creating inspiring
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environment and promoting of urban life choices for all age groups. With
public and street art, mainstream and underground culture we are going
to augment chances for finding a welcoming place unique to everyone to
live and work while having fun, leisure and recreation in a quality built and
improved natural environment.
With an improved environment we hope that talented, creative
people will be drawn to it and influence its future
3.1 What are the Creative Industries?
The Creative Industries are defined in the 2001 Creative Industries
Mapping Document as “those industries which have their origin in
individual creativity, skill and talent and which have a potential for wealth
and job creation through the generation and exploitation of economic
property”. This definition is used to estimate annually the contribution
that these industries make to the economy. They include:
Advertising
Architecture
Art and antiques
Crafts & Design
Designer fashion
Film and video
Interactive leisure software
Music
The performing arts
Publishing
Software and computer services
Television and radio
The Edinburgh City-region already has some forerunner creative
industries but there is opportunity to nurture and support more.
R&D and Science
Education
Culture and Events
The Arts Designer Fashion
Media and Publishing
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4. Creative Industries Location Chart
Chart shows identified opportunities and existing creative industries to spread over the region.
Creative Industries /
Areas Edinburgh East Lothian Scottish Borders Midlothian West Lothian Falkirk
Clackmannan
- shire Fife
Advertising
Architecture
Arts & Crafts (design)
IT & Software
Publishing and Media
Designer Fashion
Film & Broadcasting
Performing arts,
music
Culture & Events
R&D and Science
Possible economic cross-connections between Creative Industries and Services Industries
Tourism
Leisure
Hospitality
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5. Strategic Growth Poles Map
The interpretation of the creative vision and the objective into spatial terms gives an overview of the anticipated changes in the future.
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6. SWOT Analysis
This analysis shows the main factors which have been considered when
designing our spatial vision for the region:
6.1 Strengths
General
Good levels of higher education and R&D activities
A centre for history, architecture, design and culture
Large tourist influx
An established area of investment
Good transport links to Europe and other large centres
The leading areas of environmental awareness in the UK
Presence of renewable energies across the region
Area Specific
Edinburgh has the most diverse cultural festivals in the world
Edinburgh has one of the best public transport networks in the
UK
Edinburgh is the 2nd financial
city in the UK
Lothians also have Creative
Award winner festivals and
cultural events
historic and natural
environment for leisure and
hospitality
6.2 Weaknesses
General
Less funding for new innovations
Ageing population
Limited housing opportunities
Direct competition from Glasgow and Aberdeen regions
Transport connectivity is centred around Edinburgh as a hub
Area Specific
Edinburgh held back from expansion by greenbelts
Edinburgh is not as well known as some European counterparts
Difficult to develop within Edinburgh due to the architectural
homogeneity
East Lothian has a lack of higher education
Borders and Fife region is not well connected
West Lothian is a “suburbia” of Edinburgh
Midlothian developments are constrained to housing close to the
Bypass
Lack of services in remote regions
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6.3 Opportunities
General
Redirecting population growth to existing settlements
Higher Educational facilities have the chance to expand into
industry specific areas
Encourage start up
businesses
Expand upon creative
industries
Increasing number of
educated and skilled people
Establish unique creative clusters and growth poles
Area Specific
Edinburgh airport could be expanded with the vision of a more
competitive international airport
Expansion of shipping based industry along the forth
Borders to use “work from home technology” to reduce
commuting
Provide strategic links and a
wider variety of services
Edinburgh, Falkirk, Fife, East
Lothian and the Borders can
be home to new creative
industries
6.4 Threats
General
Competition from Glasgow and Aberdeen
Many industries becoming Edinburgh-centric
Increasing number of car users and incapable road saturation
Smaller airport than competing European capitals
Missing cross-connections will overload Edinburgh and set back
remote areas
Area Specific
Increasing population and creative industry not providing enough
jobs in Edinburgh
Out migration to Edinburgh based upon employment/education
opportunities
Falkirk / Grangemouth area could discourage people to move
there
Growing travel-to-time periods forming barriers in permitting
population to find jobs
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7. Policies
These policies are going to help the city-region to deliver its objectives.
7.1 Creative Place – Unlocking Creativity
Strengthening creative economy
Aims: Building an economy by
supporting existing creative industries
identified in the region and forming
creative clusters to have platform to
form spatial and sectorial collaboration
in growth the poles.
Partners: Regional planning board, Planning authorities, councils,
tourism and hospitality, major employers and destination management,
creative industry representatives
Creative growth poles
allocation
Aims: Infusing creative industries
and cultural events into strategic
areas
Partners: See strategic area map
Support for start-ups, young entrepreneurs
Aims: Directing venture investment capital and practical business advice
into creative industries to accommodate starters into new business scene
Partners: Scottish Enterprise, Business Gateways
Cultural clusters and Edinburgh – European Capital of Culture
2030
Aims: Co-operation to have a synchronised event calendar spatially
spread out into the region which leads up to the cultural capital award.
Partners: Government, EU, cultural clusters and destination
management
Attracting Investment
Aims: Region marketing for attracting investment and exploring
opportunities. Forging relationship between businesses and educational
institutions.
Partners: Financial institutions, Scottish Enterprise, Business Gateways,
Educational institutions providing adequate course
Creative spirit
Aims: Inspiring use of public space for street art, public art, events,
festivals, exhibitions. In certain areas public space boards have a power to
shape local public realm to
reflect on identity and sense of
place.
Partners: Open involvement
for everyone interested
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7.2 Creative Solutions – Delivery and Participation
Policy - Get Connected
Broadband internet
Aims: Close to 100% coverage is a must in the region. Unlocks business
opportunities and get people connected without intra-region commuting
offers a more sustainable employment mode and a more stabile human
presence at home in the local community and neighbourhood especially if
combined with free wifi-spot in pedestrian areas.
Partners: Scottish Executive, Scottish Enterprise, telecommunication and
internet providers and local authorities
One ticket for all - integrated public transport system
Aims: Region wide pass for all public transport means to make public
commuting easier, it can be bought via planned e-government site.
High speed train
Aims: Connectivity improved in
direction of North Scotland and
England, a fast connection to
other parts to the country which
stops at Edinburgh's Airport city
station avoiding going into the
city centre.
Airport city - the new main station
Aims: Integrated intermodal hub channelling national rail lines between
the North and South.
Cross-connecting places within the region
Aims: Cross-connecting places within
the region and across the Forth from
Falkirk to Edinburgh across the Forth,
within East Lothian and Fife. Fast
hoover ferry transporting people and
cars across the forth with iconic
tourism features - it must be frequent
and reliable. It will result new bridgeheads for local tourism and
hospitality as well as supplementing way to get into and out of the city.
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Partners: Scottish and UK government, Regional planning board,
National railways, Transport companies, local authorities
Policy - Get Managed
Integrated Spatial Planning and Management database
Aims: Real-time handling of all changes - housing, traffic, transportation,
demography, organisations, developments for decision making and
planning. Locally the database will be combined with planning policies and
maps to see and analyse possible impact and outcomes as well as to have
up-to-date access to information for everyone.
Partners: All statistical information holders especially national census,
Nomis, Scottish neighbourhood database, road traffic, energy
consumption, transportation companies, housing surveys and any planning
tools - including the ones necessary for planning and public space boards
to make have information and make decisions
E-government service
Aims: Integrated e-services and City - region
website. A one-stop service for all things to
be sorted out with involved agencies from
making a doctor appointment to apply for new
public transport pass to submit an e-planning
application or to report a street damage.
Partners: NHS, Gov.co.uk, CEC, Fife, Falkirk, West Lothian, Midlothian,
East Lothian and all involved agencies
Standing city-region planning board
Aims: A horizontal platform to share knowledge for key stakeholders,
local authorities, community groups, cultural and creative clusters and
business organisations. Helps redirect region and national level
information, spatial management services and financial resources to
specific areas by connecting creative clusters sub regional and local areas.
Partners: Creative industries, cultural
institutions, universities and R&D
initiatives joined with local and Scottish
executive delegates, national and local
politics and authorities, major business
stakeholders and regional community
organisations
Public space boards
Aims: Supporting regional level planning boards in public realm use
especially cultural events, street art initiatives and urban design. Its main
goal is to encourage public participation into creative and cultural life by
taking part in bottom-up place management boards for conveying ideas
and participants (stakeholders and involved people too) to transform and
shape public realms.
Partners: Local representatives and stakeholders of community groups,
neighbourhood partnerships, local businesses AND cultural organisations,
creative professionals especially artists, event management companies,
planners, architects, musicians joined with applicable CEC delegates
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Policy – Get Green
Electric vehicles in public transport
Aims: Hybrid drive buses in region wide transportation. Electric drive
taxis and buses and charging point network in cities.
Partners: To invent and develop –
actors of the creative cluster and auto
industries, to run transport companies
and local authorities, to analyse data the
Integrated Planning Database
Zero waste plan
Aims: The Zero Waste Plan is underpinned by a determination to
achieve the best overall outcomes for
Scotland’s environment, by making best
practical use of the approach in the
waste management hierarchy: waste
prevention, reuse, recycling and
recovery.
Partners: The Scottish Government
Smart meters and renewable energies
Aims: Regionally the renewable energy and smart "box" meters
integrated into main grids can lead to decrease in consumption and a
more balanced peak-time period demand thus more manageable, if a
domestic user doesn't consume energy then smart box redirect it into
the grid - feeds back for money. Locally more areas will be accessible by
domestic level electricity users, helping to maintain broadband
connections and use of electric appliances in every area. On large scale
wind farms, wave plants and other renewable solutions are preferred.
Partners: Scottish Executive to give
policy background and incentives, Scottish
Enterprise and National grid,
environmental authorities, local authorities
and renewable energy R&D to develop and
IT to manage the smart system
Changed train line - a cost effective tram
Aims: City wide, complementing tram turned over from the rail lines, an
inner circle public transport line with a new Western Garden station at
Galleries which passes through the converted Waverly station park.
Partners: EU (European Cultural Capital 2030, Scottish Executive, CEC,
National railways, city region planning board, train producer industry and
Universities to develop a new "city-train" type
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7.3 Quality of life – Urban Design and Lifestyle
Policy – The Centre
Waverly Edinburgh - main station converted to public space
Aims: All year round mixed-use public place, a meeting point for
everyone, combined with inner circle rail line a cost effective tram. This is
a new iconic landscape which can completely rewrite the use of the train
station as a destination. Keeping only one rail line as a “inner city” circular
rain
Partners: EU (European Cultural Capital 2030), Scottish Executive, CEC,
National Railways, Edinburgh Zoo, UNESCO World Heritage Centre,
conservation agencies and public space boards.
Policy – The Shore
Portobello Town - reconnect to the sea
Aims: Seashore use and tourism. Shore zone revitalisation by making
more walk able, supplied with more F&B services, and expanded public
space with piers.
Partners: Regional planning board, CEC, public space board, local
community council, East Edinburgh neighbourhood partnership, tourism
industry representatives.
Quarter Leith - a diverse district
Aims: Ethnic and niche shops, immigrant businesses, studios, workshop-
offices, restaurants, ruin-pubs, galleries, terraces, pedestrian streets.
Leith Waterfront - use of riverfront and docks
Aims: Freedom of colour on facades, exhibition spaces, anchored river
barges, affordable studios.
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Partners: Regional planning board, CEC, public space board, local
community council and groups/organisations, and a Leith neighbourhood
partnership, Leith Docks development, tourism industry.
Granton Harbour - a residential area and converted industrial sites
Aims: District for conference and international festival tourism and
joining service, residential area with ground floor retail and catering units
and converted industrial sites.
Partners: Regional planning board, public space board, local community
council and groups/organisations, and a Granton community portal,
Waterfront Edinburgh, Creative cluster, tourism industry.
Policy – Occupy the City
Blurring of edges between public and semi-public spaces
Aims: Region wide effect in town centres, in Edinburgh mainly in Centre,
Leith, Waterfront, Portobello and Granton - ease on change of ground
floor uses to coffeshops, pubs, ruinpubs, galleries, promotion of walkable
street sides.
Partners: CEC, Leith Neighbourhood Partnership, possible BID OR local
shop and business owners, public space board.
Expanding pedestrian areas - walk able streets
Aims: Pedestrian streets to make areas more walk able and
accommodating more public space uses, public arts. Make possible to
have walking experience a slower pace and longer presence of people on
streets as well as allowing public and cultural events to take place, for
local businesses, especially those of being connected to catering this
option offers to expand onto the streets and provide more animated
environment.
Partners: CEC, public space boards, neighbourhood partnerships, local
shop and business owners, public transport companies, taxi companies.
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Listing and Re-use of empty or abandoned premises, former
industrial buildings
Aims: Region wide effect to have affordable space provision for start-
ups, young entrepreneurs in creative industries. Conversion to mixed use
developments in favour of cultural and art related uses, studio flats,
ground floor retail units and complementing F&B services
Partners: Integrated Planning Database, BIDs or Neighbourhood
Partnerships, Chamber of Commerce, Cultural cluster
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8. Timing and Strategic Milestones
2013
2023
2033
2043
2053
Strenghtening creative economy
Creative growth poles
Supporting start-ups
Cultural Clusters
Cultural Capital 2030
Attracting investment
Creative spirit
Broadband internet
One ticket for all
Cross connecting
High speed train
Zero Waste
Smart meters, Renewables
Electric vehicles
Integrated Spatial Planning sys
E-government
City-region planning board
Public space boards
Waverly station convertion
Airport city
Portobello Town
Quarter Leith
Leith Waterfront
Granton Harbour
Blurring edges
Walkable streets
Re-use of buildings
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9. Resources
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http://www.bbc.co.uk/iplayer/episode/b01qhqpj/Analysis_Creative_Destr
uction
BOP Consulting (2010), Mapping the Creative Industries: A Toolkit, The
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f
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070
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