creative chase busting v2

• C A C H E B U S T I N G I N R I G H T M E D I A

•B 3 TA G S

• T E X T L I N K S

CREATIVE GUIDE

DART TAGS

Original Tag :

<SCRIPT language='JavaScript1.1' SRC="http://ad.doubleclick.net/adj/N1397.ANDRunofNetwork/B4648663.2;abr=!ie;sz=468x60;ord=[timestamp]?">

</SCRIPT>

<NOSCRIPT>

<A HREF="http://ad.doubleclick.net/jump/N1397.ANDRunofNetwork/B4648663.2;abr=!ie4;abr=!ie5;sz=468x60;ord=[timestamp]?">

<IMG SRC="http://ad.doubleclick.net/ad/N1397.ANDRunofNetwork/B4648663.2;abr=!ie4;abr=!ie5;sz=468x60;ord=[timestamp]?" BORDER=0 WIDTH=468 HEIGHT=60 ALT="Click Here!"></A>

</NOSCRIPT>

DART TAGS

Cache Busted Tag :

<SCRIPT language='JavaScript1.1' SRC="http://ad.doubleclick.net/adj/N1397.ANDRunofNetwork/B4648663.2;abr=!ie;sz=468x60;click=${CLICK_URL};ord=${CACHEBUSTER}?">

</SCRIPT>

<NOSCRIPT>

<A HREF=“${CLICK_URL}http://ad.doubleclick.net/jump/N1397.ANDRunofNetwork/B4648663.2;abr=!ie4;abr=!ie5;sz=468x60;ord=${CACHEBUSTER}?">

<IMG SRC="http://ad.doubleclick.net/ad/N1397.ANDRunofNetwork/B4648663.2;abr=!ie4;abr=!ie5;sz=468x60;ord=${CACHEBUSTER}?" BORDER=0 WIDTH=468 HEIGHT=60 ALT="Click Here!"></A>

</NOSCRIPT>

ATLAS TAGS

ORIGINAL TAG :

<iframe src="http://view.atdmt.com/ZO2/iview/240520608/direct/01?click=" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" topmargin="0" leftmargin="0" allowtransparency="true" width="468" height="60">

<script language="JavaScript" type="text/javascript">

document.write('<a href="http://clk.atdmt.com/ZO2/go/240520608/direct/01/" target="_blank"><img src="http://view.atdmt.com/ZO2/view/240520608/direct/01/"/></a>');

</script><noscript><a href="http://clk.atdmt.com/ZO2/go/240520608/direct/01/" target="_blank"><img border="0" src="http://view.atdmt.com/ZO2/view/240520608/direct/01/" /></a></noscript></iframe>

ATLAS TAGS

Cache Busted Tag :

<iframesrc="http://view.atdmt.com/ZO2/iview/240520608/direct/01/${REQUESTID};click=${CLICKURL}" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" topmargin="0" leftmargin="0" allowtransparency="true" width="468" height="60">

<script language="JavaScript" type="text/javascript">

document.write('<a href=“${CLICKURL}http://clk.atdmt.com/ZO2/go/240520608/direct/01/" target="_blank"><imgsrc="http://view.atdmt.com/ZO2/view/240520608/direct/01/"/></a>');

</script><noscript><a href="http://clk.atdmt.com/ZO2/go/240520608/direct/01/" target="_blank"><img border="0" src="http://view.atdmt.com/ZO2/view/240520608/direct/01/" /></a></noscript></iframe>

MEDIAPLEX TAGS

ORIGINAL TAG :



<script type="text/javascript" src="http://altfarm.mediaplex.com/ad/js/14320-102847-17244-2?mpt=[CACHEBUSTER]&mpvc=">

</script>

<noscript>

<a href="http://altfarm.mediaplex.com/ad/nc/14320-102847-17244-2?mpt=[CACHEBUSTER]">

<img src="http://altfarm.mediaplex.com/ad/nb/14320-102847-17244-2?mpt=[CACHEBUSTER]"

alt="Click Here" border="0">

</a>

</noscript>

MEDIAPLEX TAGS

Cache Busted Tag :



<script type="text/javascript" src="http://altfarm.mediaplex.com/ad/js/14320-102847-17244-2?mpt=${REQUESTID}&mpvc=${CLICK_URL}">

</script>

<noscript>

<a href="${CLICK_URL}http://altfarm.mediaplex.com/ad/nc/14320-102847-17244-2?mpt= ${REQUESTID} ">

<img src="http://altfarm.mediaplex.com/ad/nb/14320-102847-17244-2?mpt= ${REQUESTID} "

alt="Click Here" border="0">

</a>

</noscript>

ADFORM TAGS

ORIGINAL TAGS

<script language="javascript" src="http://track.adform.net/adfscript/?bn=392598;"></script>

<noscript>

<A HREF="http://track.adform.net/C/?bn=392598;C=0" TARGET="_blank">

<IMG SRC="http://track.adform.net/adfserve/?bn=392598;srctype=4;ord=[CACHEBUSTING]" BORDER="0" WIDTH="300" HEIGHT="250" ALT="">

</A>

</noscript>

ADFORM TAGS (with preview adsafe macro)

Cache Busted Tags :

<script language="javascript" src="http://fw.adsafeprotected.com/rjss/track.adform.net/12094/300310/adfscript/?bn=851913;${CACHEBUSTER};click=${CLICK_URL}&adsafe_preview=${IS_PREVIEW}"></script>

<noscript>

<a href="click=${CLICK_URL}http://track.adform.net/C/?bn=851913;C=0" target="_blank">

<imgsrc="http://fw.adsafeprotected.com/rfw/track.adform.net/12094/300309/adfserve/?bn=851913;srctype=4;ord=${CACHEBUSTER}&adsafe_preview=${IS_PREVIEW}" border="0" width="160" height="600" alt=""/>

</a>

</noscript

FLASHTALKING TAGS

ORIGINAL TAGS :

<script language="Javascript1.1" type="text/javascript">

var ftClick = "";

var ftX = "";

var ftY = "";

var ftZ = "";

var ftContent = "";

var ft300x250_OOBclickTrack = "";

var ftRandom = Math.random()*1000000;

var ftBuildTag1 = "<scr";

var ftBuildTag2 = "</";

var ftTag = ftBuildTag1 + 'ipt language="javascript1.1" type="text/javascript" ';

ftTag += 'src="http://servedby.flashtalking.com/imp/12664;48056;201;js;ANDAssociatedNorthcliffeDigital;300x250MPUVarious1/?click='+ftClick+'&ftx='+ftX+'&fty='+ftY+'&ftadz='+ftZ+'&ftscw='+ftContent+'&cachebuster='+ftRandom+'" id="ftscript_300x250" name="ftscript_300x250"';

ftTag += '">' + ftBuildTag2 + 'script>';

document.write(ftTag);

</script>

<noscript>

<a href="http://servedby.flashtalking.com/click/12664;48056;0;209;0/?url=146794" target="_blank">

<img border="0" src="http://servedby.flashtalking.com/imp/12664;48056;205;gif;ANDAssociatedNorthcliffeDigital;300x250MPUVarious1/?"></a>

</noscript>

FLASHTALKING TAGS

Cache Busted Tags :

<script language="Javascript1.1" type="text/javascript">

var ftClick = "";

var ftX = "";

var ftY = "";

var ftZ = "";

var ftContent = "";

var ft300x250_OOBclickTrack = "";

var ftRandom = Math.random()*1000000;

var ftBuildTag1 = "<scr";

var ftBuildTag2 = "</";

var ftTag = ftBuildTag1 + 'ipt language="javascript1.1" type="text/javascript" ';

ftTag += 'src="http://servedby.flashtalking.com/imp/12664;48056;201;js;ANDAssociatedNorthcliffeDigital;300x250MPUVarious/?click=${CLICKURL}'+ftClick+'&ftx='+ftX+'&fty='+ftY+'&ftadz='+ftZ+'&ftscw='+ftContent+'&cachebuster='+ftRandom+'" id="ftscript_300x250" name="ftscript_300x250"';

ftTag += '">' + ftBuildTag2 + 'script>';

document.write(ftTag);

</script>

<noscript>

<a href="${CLICKURL}http://servedby.flashtalking.com/click/12664;48056;0;209;0/?url=146794" target="_blank">

<img border="0" src="http://servedby.flashtalking.com/imp/12664;48056;205;gif;ANDAssociatedNorthcliffeDigital;300x250MPUVarious/?"></a>

</noscript>

B3 TAGS

ANATOMY OF A B3 TAG

<IFRAME SRC="http://ad.doubleclick.net/adi/N1397.ANDRunofNetwork/B4648663.2;sz=468x60;ord=[timestamp]?" WIDTH=468 HEIGHT=60 MARGINWIDTH=0 MARGINHEIGHT=0 HSPACE=0 VSPACE=0 FRAMEBORDER=0 SCROLLING=no BORDERCOLOR='#000000'>


</SCRIPT>

<NOSCRIPT>

<A HREF="http://ad.doubleclick.net/jump/N1397.ANDRunofNetwork/B4648663.2;abr=!ie4;abr=!ie5;sz=468x60;ord=[timestamp]?">


</NOSCRIPT>

</IFRAME><iframe src="http://b3-uk.mookie1.com/2/AND/SunBingo/July2010/1[TIMESTAMP]@x23?" width="0" height="0" marginwidth="0" marginheight="0" hspace="0" vspace="0" frameborder="0" scrolling="0" bordercolor="#000000"></iframe>

B3 TAGS

These Tags Must Please Closed off properly Failure To DoSo Will Result In The Following :-

Displaying a Blank on the Page

Slowing the Page Down

Ad Appearing in the wrong ad slot size

B3 TAGS

B3 Tags Normally Come as a IFRAME wrapped around the JAVASCRIPT Part of the code.

When Served the tag will Drop a Cookie onto your computer.

This acts as a 24hr Exclusion Pixel. So if you were to see the same ad on another network you will not be able to see the same ad on our network for 24hrs

Trafficking DARTB3 Tags In Right Media

ORIGINAL TAG :



</SCRIPT><NOSCRIPT><A

HREF="http://ad.doubleclick.net/jump/N1397.ANDRunofNetwork/B4648663.3;abr=!ie4;abr=!ie5;sz=300x250;ord=[timestamp]?">


</NOSCRIPT></IFRAME><iframe src="http://b3-uk.mookie1.com/2/AND/SunBingo/July2010/1[TIMESTAMP]@x23?"

width="0" height="0" marginwidth="0" marginheight="0" hspace="0" vspace="0" frameborder="0" scrolling="0" bordercolor="#000000"></iframe>

Trafficking DARTB3 Tags In Right Media

CACHE BUSTED TAG :

<IFRAME SRC="http://ad.doubleclick.net/adi/N1397.ANDRunofNetwork/B4648663.3;sz=300x250;click=${CLICKURL};ord=${REQUESTID}?" WIDTH=300 HEIGHT=250 MARGINWIDTH=0 MARGINHEIGHT=0 HSPACE=0 VSPACE=0 FRAMEBORDER=0 SCROLLING=no BORDERCOLOR='#000000'>

<SCRIPT language='JavaScript1.1' SRC="http://ad.doubleclick.net/adj/N1397.ANDRunofNetwork/B4648663.3;abr=!ie;sz=300x250;ord=${REQUESTID}?">


HREF=“${CLICKURL}http://ad.doubleclick.net/jump/N1397.ANDRunofNetwork/B4648663.3;abr=!ie4;abr=!ie5;sz=300x250;ord=${REQUESTID}?">

<IMG SRC="http://ad.doubleclick.net/ad/N1397.ANDRunofNetwork/B4648663.3;abr=!ie4;abr=!ie5;sz=300x250;ord=${REQUESTID}?" BORDER=0 WIDTH=300 HEIGHT=250 ALT="Click Here!"></A>

</NOSCRIPT></IFRAME><iframe src="http://b3-uk.mookie1.com/2/AND/SunBingo/July2010/1{REQUESTID}@x23?"


Trafficking DARTB3 Tags In DFP

ORIGINAL TAG :




HREF="http://ad.doubleclick.net/jump/N1397.ANDRunofNetwork/B4648663.3;abr=!ie4;abr=!ie5;sz=300x250;ord=[timestamp]?">


</NOSCRIPT></IFRAME><iframe src="http://b3-uk.mookie1.com/2/AND/SunBingo/July2010/1[TIMESTAMP]@x23?"


Trafficking DARTB3 Tags In DFP

CACHE BUSTED TAG :

<IFRAME SRC="http://ad.doubleclick.net/adi/N1397.ANDRunofNetwork/B4648663.3;sz=300x250;ord=%n?" WIDTH=300 HEIGHT=250 MARGINWIDTH=0 MARGINHEIGHT=0 HSPACE=0 VSPACE=0 FRAMEBORDER=0 SCROLLING=no BORDERCOLOR='#000000'>

<SCRIPT language='JavaScript1.1' SRC="http://ad.doubleclick.net/adj/N1397.ANDRunofNetwork/B4648663.3;abr=!ie;sz=300x250;ord=%n?">


HREF=“%chttp://ad.doubleclick.net/jump/N1397.ANDRunofNetwork/B4648663.3;abr=!ie4;abr=!ie5;sz=300x250;ord=%n?">

<IMG SRC="http://ad.doubleclick.net/ad/N1397.ANDRunofNetwork/B4648663.3;abr=!ie4;abr=!ie5;sz=300x250;ord=%n?" BORDER=0 WIDTH=300 HEIGHT=250 ALT="Click Here!"></A>

</NOSCRIPT></IFRAME><iframe src="http://b3-uk.mookie1.com/2/AND/SunBingo/July2010/1%n@x23?" width="0"

height="0" marginwidth="0" marginheight="0" hspace="0" vspace="0" frameborder="0" scrolling="0" bordercolor="#000000"></iframe>

Trafficking ATLASB3 Tags In Right Media

ORIGINAL TAGS :

<script language="JavaScript" type="text/javascript" src="http://view.atdmt.com/BJK/jview/238024671/direct;vt.1/01?buster_url=&pub_view_url=&click=">

</script><noscript><a href="http://clk.atdmt.com/BJK/go/238024671/direct/01/" target="_blank"><img border="0" src="http://view.atdmt.com/BJK/view/238024671/direct/01/" /></a></noscript>

<iframe src="http://b3-uk.mookie1.com/2/AND/Triumph/Q2/May2010/1[TIMESTAMP]@x50?" width="0" height="0" marginwidth="0" marginheight="0" hspace="0" vspace="0" frameborder="0" scrolling="0" bordercolor="#000000"></iframe>

Trafficking ATLASB3 Tags In Right Media

CACHE BUSTED TAGS :

<script language="JavaScript" type="text/javascript" src="http://view.atdmt.com/BJK/jview/238024671/direct;vt.1/01/${REQUESTID};?buster_url=&pub_view_url=&click=${CLICKURL}">

</script><noscript><a href="${CLICKURL}http://clk.atdmt.com/BJK/go/238024671/direct/01/" target="_blank"><img border="0" src="http://view.atdmt.com/BJK/view/238024671/direct/01/" /></a></noscript>

<iframe src="http://b3-uk.mookie1.com/2/AND/Triumph/Q2/May2010/1${REQUESTID}@x50?" width="0" height="0" marginwidth="0" marginheight="0" hspace="0" vspace="0" frameborder="0" scrolling="0" bordercolor="#000000"></iframe>

Trafficking ATLASB3 Tags In DFP

ORIGINAL TAGS :

<script language="JavaScript" type="text/javascript" src="http://view.atdmt.com/BJK/jview/238024671/direct;vt.1/01?buster_url=&pub_view_url=&click=">

</script><noscript><a href="http://clk.atdmt.com/BJK/go/238024671/direct/01/" target="_blank"><img border="0" src="http://view.atdmt.com/BJK/view/238024671/direct/01/" /></a></noscript>

<iframe src="http://b3-uk.mookie1.com/2/AND/Triumph/Q2/May2010/1[TIMESTAMP]@x50?" width="0" height="0" marginwidth="0" marginheight="0" hspace="0" vspace="0" frameborder="0" scrolling="0" bordercolor="#000000"></iframe>

Trafficking ATLASB3 Tags In DFP

CACHE BUSTED TAGS:

<script language="JavaScript" type="text/javascript" src="http://view.atdmt.com/BJK/jview/238024671/direct;vt.1/01?buster_url=%n;&pub_view_url=&click=">

</script><noscript><a href=“%chttp://clk.atdmt.com/BJK/go/238024671/direct/01/" target="_blank"><img border="0" src="http://view.atdmt.com/BJK/view/238024671/direct/01/" /></a></noscript><iframe src="http://b3-uk.mookie1.com/2/AND/Triumph/Q2/May2010/1%n@x50?" width="0" height="0" marginwidth="0" marginheight="0" hspace="0" vspace="0" frameborder="0" scrolling="0" bordercolor="#000000"></iframe>

B3 Tags

Always Make sure when Trafficking B3 Tags in Right Media, That The ‘save creative as is’ Box is Always Ticked. If that box is not selected Right Media will Strip out the B3 Code. This

will Result in major discrepancy between our stats and agency stats.

TEXTLINKS

How to traffic a text link on to the Daily Mail

Search for the Daily Mail in DART

TEXTLINKS

Once Inside the Daily Mail Advertiser , Click on Campaign OID 3583818

TEXTLINKS

Once Inside the Campaign , Click AD ID 214059439

TEXTLINKS

Text links served on the Daily Mail done via HTML code. To add a new text link click on the creative tabs and this should open a new window .

The easiest way to do this is to copy and past a existing text link and change the text manually.

TEXTLINKS

Opens a New Tab When ClickedLanding Page URL Goes Here

Advertiser Name Goes Here Text Goes Here Maximum of 15 Words

Breakdown of The HTML

TEXTLINKS

The Text link Should Appear here in the Daily Mail

TEXTLINKS

How To Traffic Textlinks on This Is Money

Select Advertiser

Traffic Campaign as how you would a Normal Campaign

For a TIM Textlink we need a 125x134 Gif , Accompanied by 15 Words of Text

Clicktracker

TEXTLINKS

Once in the Creative Tab , Traffic Ad as a Custom Ad selecting size as 160 x 90 , Fill in the URL

Click on Apply Template

TEXTLINKS

Once in Apply Template Window Select ‘Text Link – Thisismoney TextLinks (New Window Clickthru)’ . Upload your 125x134 gif

image and Fill in the Title Text which is the Advertiser Name and Message Text which is your 15 Words . Once that's done

Generate Code

TEXTLINKS

Preview and Save the Creative. This when live should appear On all TIM articles and Homepages

Media Mind

Original Tag:

<script src="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=4664237&PluID=0&w=160&h=600&ord=[timestamp]&ucm=true"></script><noscript><a href="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=4664237&Page=&PluID=0&Pos=2469" target="_blank"><img src="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=4664237&Page=&PluID=0&Pos=2469" border=0 width=160 height=600></a></noscript>

Media Mind

Original Tag:

<script src="http://bs.serving-sys.com/BurstingPipe/adServer.bs? ncu=$$${CLICK_URL_ENC}$$&cn=rsb&c=28&pli=4664237&PluID=0&w=160&h=600&ord${CACHEBUSTER}&ucm=true"></script><noscript><a href="${CLICK_URL}http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=4664237&Page=&PluID=0&Pos=2469" target="_blank"><img src="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=4664237&Page=&PluID=0&Pos=2469" border=0 width=160 height=600></a></noscript>

creative chase busting v2

Documents

dfporiginal tags

trafficking atlasb3

dfpcache busted tags

dart tags cache

mediaplex tags cache

right mediaoriginal

dart tags original tag

mediaplex tags original