Creative Brief for Eclipse Energy Drink!

Objective

What must your advertising achieve?

To simply raise awareness of the new energy drink that is being released and to convey how

it’s different to its other competitors. Moreover, to also enforce the idea of a fun and

enjoyable student lifestyle.

Target Market

Who is the primarily focus of your advertising?

Primarily students around the age of 18-25 as well as secondary. For example, your working

professionals who are looking for a flavourful boost or even a savior for a long night.

Strategy

How will the advertising achieve its task?

The advertising will achieve its task effectively, with a well targeted campaign alongside with

videos, print and the use of social media.

Humour and comedy will also be used to target the audience and to make them engage with

the brand through the use of social media (vines, twitter, insta, facebook.)

Proposition

What’s the hook that will attract the target market?

The hook is simply that out energy drink is all natural in flavours. The drink is made with real

fruit juices/extracts and can be labeled as a natural boost for a student or a working

individual.

Support

Why does the product interest this target market?

1. Gives energy with the use of natural ingredients

2. Healthier alternative

3. Creative packaging

Product/Service

What precisely is your advertising selling?

Our advertisement is selling an energy drink with two types of flavours for the consumers.

The age range is mostly targeted to students in between (18-25) who live the ‘typical’

student lifestyle.

Competition

With doing much research we came to choose the energy drink ‘Pussy’ to be our

competition.

Tone of voice

Describe the campaign’s character-in three adjectives.

1. Creative

2. Flavoursome

3. Natural

4. Humorous

5. Light hearted.