creative agency websites - website redesign fodder for a social business
Post on 20-Oct-2014
1.880 views
DESCRIPTION
This presentation was created for the creative team at my agency to help them understand the landscape of agency spaces online, especially as it relates to becoming a "social business."TRANSCRIPT
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I’m part strategist
Hi, I’m Margery.
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I’m part
Hi, I’m Margery.
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I’m part student
Hi, I’m Margery.
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I’m part
Hi, I’m Margery.
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I’m part brand champion
Hi, I’m Margery.
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I’m part
Hi, I’m Margery.
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I’m part content creator
Hi, I’m Margery.
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I’m part content creator...and a bit socially awkward.
Hi, I’m Margery.
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I’m part
My focus is on brand-customer relationships, and how technology can facilitate and enrich them.
content creator...and a bit socially awkward.
Hi, I’m Margery.
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Let’s Talk
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• NOT about social media best practices
• NOT about social platform how-tos
• DEFINITELY NOT about site recommendations
Let’s Talk
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Let’s Talk
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Instead, let’s talk about ideas as they relate to social integration into the agency landscape online.
Let’s Talk
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“Social media is like teen sex. Everyone wants to do it, nobody knows how. When it’s done, there is
surprise it’s not better.” -Avinash Kaushick
Introduction http://www.fanpop.com/
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Not entirely true, especially for agencies.
Opportunities Social Media Prism by Brian Solis & JESS3
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They participate themselves & have case studies from their clients.
Social Media Prism by Brian Solis & JESS3Opportunities
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Transition
Increasingly, agency sites are less fueled by sizzle and more focused on content.
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http://www.mullen.com/digital-footprint/
BlogWebsite
Mullen
Social content is hosted on a single page of the website.
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http://www.mullen.com/digital-footprint/
BlogWebsite
Mullen
Social content is hosted on a single page of the website.
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http://www.bigspaceship.com/follow-us/
BlogWebsite
Big Spaceship
Social content lives on right hand navigation.
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http://www.bigspaceship.com/follow-us/
BlogWebsite
Big Spaceship
Social content lives on right hand navigation.
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BlogWebsite
Barbarian Group
Seamlessly integrates feeds on homepage.
http://www.barbariangroup.com/
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BlogWebsite
Barbarian Group
Seamlessly integrates feeds on homepage.
http://www.barbariangroup.com/
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http://www.campfirenyc.com
BlogWebsite
Campfire
Has the value & content of a website, but is updated frequently.
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http://www.campfirenyc.com
BlogWebsite
Campfire
Has the value & content of a website, but is updated frequently.
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http://www.campfirenyc.com
BlogWebsite
Campfire
Has the value & content of a website, but is updated frequently.
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The agencies who want to be on the cutting edge of technology have to be be acutely aware
of its fail rate and competition.
Extremes
BlogWebsite
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The agencies who want to be on the cutting edge of technology have to be be acutely aware
of its fail rate and competition.
Extremes
BlogWebsite
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The agencies who want to be on the cutting edge of technology have to be be acutely aware
of its fail rate and competition.
Extremes
BlogWebsite
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http://www.crayonville.com/
Lifestreaming.
Crayon
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Lifestreaming shown differently.
http://www.dachisgroup.com/Dachis Group
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Highlights
Social tools are helping agencies to share their stories and add value to their ecosystems.
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Wiki offers utility.
http://www.thealtimeter.comThe Altimeter
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Video tells a story.
http://www.youtube.com/watch?v=Elo7WeIydh8Boone Oakely
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Site Experiences
“Are you designing for participation?” -David Armano
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http://www.agencynet.com/AgencyNet
From Passive to Active.
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http://www.reichweite.cc/
Games.
Comvex
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Design
A quick word on website design and becoming a social business.
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“Post homepage.”
http://www.ologie.com/#/homeOlogie
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Considerations
A couple of considerations to addressbefore designing your social business strategy.
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http://carrotcreative.com/Carrot Creative
Work Space vs. Personal Space
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http://newmarketinglabs.com/New Marketing Labs
Agency personalities.
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Questions?
Facebook/MargeryNabors@MargeryLyle
in/MargeryNabors MargeryNabors.com
http://images.dawgsports.com/