media

Creative activist method 1

MEDIA LITERACY

• All media messages are constructed.• Media messages are constructed using a• creative language with its own rules.• Different people experience the same messages

• differently.• Media have embedded values and points of view.

• Media messages are constructed to gain profit

• and/or power.

Re-reading and re-writing

• Deconstruct• Analyse• Reconstruct• Subvert• Kung-Fu

QuickTime™ and a decompressor

are needed to see this picture.

Guerilla marketing

Good or bad?

QuickTime™ and a decompressor

are needed to see this picture.

Social Media for Social Change?

• Facebook: Letterbombing• http://www.facebook.com/topic.php?uid=118077648203740&topic=304• http://www.buildingglobaldemocracy.org/• German Aids Awareness Campaign

• Ning: Transition Towns Network

• Blogs- WhyDoYouDoWhatYouDo?

• You-Tube: Iranian Elections• Climate Camp TV

• Twitter: Tweetminster• Avvaz : Avaaz

• Google Maps: Crowdsourcing

Images of the GlobalSouth

• Dóchas Code of Conduct on Images and• Messages (2007)• 1. Respect for the dignity of the people

concerned in the use of all• images and messages• 2. Belief in the equality of all people• 3. Acceptance of the need to promote fairness,

solidarity and• justice• http://www.dochas.ie/Code/Default.aspx

NGO Advertising

Sources• Media Literacy

• Culture Jamming

• Adbusters

• Crowdsourcing

• Ning- Transition Towns

• Avaaz