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Applied Marketing Workshop: Creating Your Pitch

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Applied Marketing Workshop:

Creating Your Pitch

DOES YOUR TEAM FIND IT CHALLENGING TO

DESCRIBE THEIR WORK FOR MARKETING AND

FUNDRAISING PURPOSES?

In this practical, hands-on marketing workshop, brand strategy

expert Michele Levy will train your team to create clear, concise,

compelling messaging for their programs or projects. By the end of

the session, participants will be able to:

Acknowledgement: This project is/was supported by the Health Resources and Services

Administration (HRSA) of the U.S. Department of Health and Human Services (HHS)

under grant number UB6HP31685 “Regional Public Health Training Center (PHTC)

Program”. This information or content and conclusions are those of the author and

should not be construed as the official position or policy of, nor should any

endorsements be inferred by HRSA, HHS or the U.S. Government.

Questions? contact [email protected]

Need more support?

For those teams seeking more support, and/or who wish to dig deeper into the topic, Michele can provide additional coaching for individuals

and/or small teams. The coaching can help your staff continue to build their branding and communications skills, refine the message hierarchies

developed during the workshop, or finalize a marketing communications plan for their program or project. Coaching format is flexible and will be

scoped to meet the needs of your team.

Name the four characteristics of effective messaging

Formulate an elevator pitch for a program or project

Identify and explain 4 – 6 supporting points

Write target audience messaging

Subject Matter

Expert :

Michele Levy , Brand

Strategy Consul t ing

https://www.train.org/connecticut/admin/course/1079576/

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