creating your own media moment: #iceclimb

21
CREATING YOUR OWN MEDIA MOMENT HOW 6 CLIMBERS BECAME A GLOBAL PHENOMENON NIC SETON - GREENPEACE UK

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CREATING YOUR OWN MEDIA MOMENTHOW 6 CLIMBERS BECAME A GLOBAL PHENOMENON

NIC SETON - GREENPEACE UK

215,000 VIEWERS 75,000 SIGN UPSGLOBAL TOP TWITTER TREND MULTIPLE TIMES

GREENPEACE UK - SAVE THE ARCTIC - #ICECLIMB

#1 AUTHENTICITY

SABINE, SANDRA, VICTO, ALI, WIOLA & LIESBETH

#2 TENSION

#3 SIMPLICITY

• One person, one job.Simple tech is more reliablePlan the content

#4 GO LIVE

#CONTENT RULES

@NICSETON

THANKS