CREATING YOUR CAREER CAPITAL

WOMEN IN ENTERPRISE

Nyree McKenzie, Director Thought Bubble

passion, persistence & pivot

WHAT WE’LL COVER

WHAT WE’LL COVER

• About Thought Bubble

• What is career capital?

• Where are tomorrow’s jobs?

• Planned choices - extending strengths, facing fears, exploring interests

• Steering towards your goals

• Lessons learned

• Your career plan

ABOUT THOUGHT BUBBLE

WHAT WE’LL COVER

• Professional services marketing & communications and business strategy

• Client base of top tier and global firms, government, university and defence organisations

• Mature in tender/bid consulting

• Growth in community sector (health) and digital

PASSION

WHAT IS CAREER CAPITAL?

WHAT WE’LL COVER

• The skills you have that are both rare and valuable

• Use them to your advantage to define and progress your career

• You can begin building your career capital now!

• Every skill, every piece of knowledge and every experience will incrementally pave the way

• It constantly evolves and learning is a lifelong journey.

WHERE ARE TOMORROW’S JOBS?

WHAT WE’LL COVER

Knowledge economy –

• Health care

• Anything to do with data

• Digital media and marketing

• Accounting, finance, professional advisory

• Automotive industry – watch this space

• STEM (science, technology, engineering, maths)

• Information security

WHERE ARE TOMORROW’S JOBS?

WHAT WE’LL COVER

Work style

• Hollywood model – where small expert teams are assembled to meet demand, then disbanded after completion.

• Contract and freelance to fill expertise gaps

• Working from home and “homing from work” –employee comforts

WHERE ARE TOMORROW’S JOBS?

WHERE ARE TOMORROW’S JOBS?

WHAT WE’LL COVER

Skills / Expertise

• Companies will be looking for a balance of technical and creative skills

• Web-enabled tools (cloud computing) to collaborate

• Artificial intelligence, algorithms (big data)

• Analytics and use of statistical tools will be in high demand (testing, measuring and optimising digital channels)

• Digital marketing and customer experience

• Influencer engagement

• Videos and visuals

WHERE ARE TOMORROW’S JOBS?

WHAT WE’LL COVER

PERSEVERENCE

WOMEN AS BUSINESS OWNERS

WHAT WE’LL COVER

• More female entrepreneurs introduce innovations (new products and services) in developed economies (GEM).

• Average age of business owner in Brisbane – 46 years

• % of female business owners in Brisbane – 35% (source: ABS).

• Female-owned businesses often outlast male-owned businesses in certain sectors/industries.

But…

• Fewer women (47.7 percent) than men (62.1 percent) believe they have the capabilities to start and run businesses (GEM).

• About three quarters of people made redundant in the GFC were men.

TEENS AND ENTREPRENEURSHIP

WHAT WE’LL COVER

• 663,200 15 to 19-year-olds are employed nationally

• 98 per cent work an average of 19 hours a week for someone else.

• 3,700 are own account workers and work alone on average 13 hours a week

• 500 teens are employers and hire other staff, working an average 10 hours a week. (ABS)

PLANNEDCHOICES

Building my career capital

ROLE MODELS - ENCOURAGEMENT

• Family and friends• Teachers, mentors• Public figures• Popular culture

CIRCUMSTANCES - NECESSITY

WHAT WE’LL COVER

PIVOT

STEERING TOWARDS YOUR GOALS

WHAT WE’LL COVER

• Learn as much as you can about the field

• Work experience• Internships• Open days• Shadowing

STEERING TOWARDS YOUR GOALS

WHAT WE’LL COVER

• Where do you want to be?• Have the right expectations

(finances and ego)

• Big vs small company• Specialist vs

generalist

STEERING TOWARDS YOUR GOALS

WHAT WE’LL COVER

• Work on your personal brand

• How do you want others to see you?

• How do you want to be remembered?

STEERING TOWARDS YOUR GOALS

• Building networks- What would your fans say about you?

⃝ Known to you or know of you

⃝ Well known

⃝ Good friends / colleagues –supportive of your cause

⃝ Cheerleader (advocate) – willactively support youunprompted on any occasion

• Source: performance strategies

STEERING TOWARDS YOUR GOALS

WHAT WE’LL COVER

• Find a mentor• Can be

formal or informal

STEERING TOWARDS YOUR GOALS

WHAT WE’LL COVERDevelop a personal board of directors

Personal development

Personal support

Balanced life

Influence and connections

Motivation

Knowledge and support

FUTURE PROOFING YOUR SKILLS

WHAT WE’LL COVER

• You will be seen as an authority

• You will be a scare resource who will be in

demand

• You will have built career capital.

LESSONS LEARNED

WHAT WE’LL COVER

FACING OUR FEARS EXTENDING OUR STRENGTHSEXPLORING OUR INTERESTS

USEFUL LINKS

• acma.gov.au• jobsguide.gov.au• myfuture.edu.au• au.Hudson.com/salary-guides• abr.gov.au• coursera.org

DEVELOPING YOUR CAREER PLAN

WHAT WE’LL COVER