Creating value, growing together

More than Natural

Claire Summers

2 CLS 04/11/15

Top 10 claims – Personal Care Category

Creating value, growing together

Trends and beyond

1. Fresh Approach2. Consumer Conscious3. Consumer Interaction

Creating value, growing together

Fresh Approach

Sensorial experiences

Creating value, growing together

Scent

6 CLS 04/11/15

• Smell • Extract • Reinforces product attributes

• Global differences • Europe

o High interest in sensory attributes

o Functionality

• Asia o Very low use of scent o Very pure image

More than just…..

7 CLS 04/11/15

• Extensive range • From Aloe Vera • To Bee Pollen Granules• Zemea®

Zea Botanicals

Creating value, growing together

Texture

9 CLS 04/11/15

• Novel is now more main stream o Sensory enhancemento Innovative delivery o Metamorphoseso Interaction

• Global differenceso Number of products used differso Layering o Must be a synergy

Sensorial story

10 CLS 04/11/15

• Ultrez 20o Sensorial, rich and creamy skin feel during skin applicationo Rapid wetting, improved swelling time o Excellent clarity o Allows fo rthe inclusion of high levels of oils and botanical extracts

• Ultrez 30o Latest addition to the Ultrez range o Good electrolyte tolerance o Higher viscosities are achievable in a wider pH range o Distinctive sensory profile o Suitable for challenging systems

− Novacyl Salicylic Acid

Carbopol Ultrez Range

11 CLS 04/11/15

• Sante Naturkosmetik Family Suihkugeeli Jossa Luonnonmukaista Mint Tua ja Limeä (Bio-Mint & Lime Shower Gel) contains organic mint and lime. It is said to invigorate the body and the senses with its delicate Citrus scent, gently yet thoroughly cleaning the skin with selected surfactants of plant origin. The high quality care formula contains organic lime extract, organic peppermint leaf extract and organic aloe vera juice, claimed to refresh the skin making it feel wonderfully soft.

Squeaky Clean

12 CLS 04/11/15

• Pupa Home Spa Rivitalizzante Energizzante Crema da Massaggio (Revitalising Energising Massage Cream) is described as a soft and rich product, formulated with: shea butter, known for its nourishing and soothing properties, to give comfort and smoothness to the skin; coralline algae, rich in amino acids, to awaken tired skin, giving it a feeling of vitality and softness; the precious essential oils of orange, lemon, yellow mandarin and cardamom, to give off a feeling of energy; and essential oil of tea tree to provide a immediate revitalising effect.

Energising Massage

13 CLS 04/11/15

• Based on pharmacognosy principles, utilising the best from nature. Learning from traditional healers, the products are said to be created with techniques that mimic as close as possible the way that natural ingredients are harvested and extracted at source. Described as ethical, Available as part of the range is 06 Body Perfecting Gel, which features a moisturising, tightening and firming formula with 100% pure, natural ingredients to reduce cellulite and stimulate cell growth, leaving skin with a lustrous feel and a fresh natural floral scent from the orange flower oil that is said to be a relaxing treat. The product is infused with: anti-inflammatory bitter orange flower oil. sea buckthorn.

Perfecting

14 CLS 04/11/15

• GlamGlow PowerMud Soin Nettoyant Double Action (DualCleanse Treatment) is designed to provide a multi-sensory mud-to-oil cleansing experience to remove weekly buildup of dirt, oil and make-up, nourish, detox, purify and renew the face, neck and décolleté for a radiant, fresh, clean and velvety smooth skin. Designed for men and women of all ages and all skin types, the paraben-free formula features: non-greasy and fast-absorbing Oilixer for a nourishing enriching cleanse with emollient prickly pear oil, cleansing and purifying pine oil, restoring and toning frankincense oil, and renewing myrrh oil; Claytox, a unique cleansing detoxification system with Brazilian white clay to texturise, cleansing quickly-absorbed bentonite clay, pure kaolin clay to regulate excess shine, and nourishing bio-mineral green clay; Pureifier for professional skin conditioning with benoitine to improve dermis renewal, hydrolysed yeast amino acid to improve moisture flux, AA2G (ascorbic acid 2-glucoside) to improve colour tone, smoothing rice, and calcium carbonate to improve clog absorption; and Teaoxi with velvet mullein leaf, rich in fatty acids, minerals and saponins to nourish, renew and cleanse for a velvety finish.

Glorious Mud

Creating value, growing together

Water

16 CLS 04/11/15

• http://www.savewater.com.au/how-to-save-water/in-business/textiles

• Comfort Fabric Softener

• Concentrated • Low water• Water free products • Efficient formulations • Less road transportation

Water

17 CLS 04/11/15

• Betaine • Highly purified plant extract • Renewable source • Rapid and longer term moisturisation

o Hair and skin

• Long lasting skin protection • Sensorial enhancement

Genencare OSMS BA

18 CLS 04/11/15

• Fully flexible skincare textures• Textures inspired by Asia• White and glossy appearance• “Transparency” on application• Excellent spreadability• Smooth and comfortable afterfeel• Soft and non-occlusive• Peg-free• Suitable pH level: 4-10

Emulium Mellifera

19 CLS 04/11/15

• New in South Korea from LAB & Company is the Chica y Chico Topping Star Mask & Powder Kit, comprising two separate components (a mask in a plastic tub and a powder in a sachet) to be mixed together before use. The product is said to "spring clean the skin in just 10 minutes".

• The Mask element includes a kaolin cleansing agent, volcanic ash to remove impurities, carbonated water to boost circulation, glutathione and white flower complex. The Powder element includes bromelain extracted from pineapple stem, and carbonated water capsules to remove impurities/dead skin cells. Users need to remove the seal from the tub storing the mask and mix in the powder with the included brush. This will cause a foaming/sparkling reaction between the carbonated water and powder, and consumers should apply to skin as quickly as possible before the sparkling reaction subsides.

D-I-Y

20 CLS 04/11/15

• Floressance par Nature Argile Verte Poudre Surfine Multi-Usages (Green Clay Superfine Multi-Purpose Powder) has been reformulated and now is 100% made of ingredients of natural origin. It also features green montmorillonite clay to purify and regenerate.

Multi-Purpose Powder

21 CLS 04/11/15

• Inhibitif is a range of skin-smoothing products designed to quickly minimise visible hair regrowth. According to the manufacturer, the product visibly minimises hair regrowth, targets ingrown hairs and reduces density and thickness, whilst giving visible results from two weeks, reducing irritation and redness, and offering a smoothing skin and comfortable lasting hydration. Suitable for all body areas, this highly-concentrated serum combines proven actives that help reduce the apparent prominence and density of body hair over time until it becomes nearly invisible, and is formulated with: plant-based active molecules; hydrating hyaluronic acid; and a neutral aroma. The company tests on people, not on animals.

Concentrate

Creating value, growing together

Consumer Interaction

CLS 04/11/15

23 CLS 04/11/15

• TV adverts • Magazine adverts• Press Launches

3, 2, 1……..Launch

24 CLS 04/11/15

Education

25 CLS 04/11/15

Bloggers

26 CLS 04/11/15

• Product opinions o Good and bad

• Brands realise importance o “and pay some of them”

• Reaches new consumers• Tutorials • Celebrity status• Educated ?…opinionated

Why ?

27 CLS 04/11/15

• Virtual shopping centre • Interaction with other people• Beacons to highlight products

Virtually there

28 CLS 04/11/15

• In Japan, Rohto Pharmaceutical is appealing to modern lifestyles by targeting smartphone/PC users with its launch of a limited edition Digital-Eye Mask, said to cool and refresh the eyes with a soothing mint fragrance.

• The limited-edition product is enriched with menthol and vitamin C, and retails in a pack containing five sheets for on-the-go use for added convenience.

Digital Age

Creating value, growing together

Thank you

Any questions ?