Creating the Ultimate Candidate Experience:

Best Practices from Industry Experts & FedEx Recruitment

Presented By:• Wil Reynolds - Founder, SEER Interactive

• Andrew Curtis - Director, Client Services, iCIMS

• Jason Martin - Manager, Talent Acquisition, FedEx Services

Today You’ll Learn• How to improve your career site’s search engine rankings

cost-effectively • How to attract & retain top talent through Candidate

Relationship Marketing strategies • Tips to delivering a consistent employment brand across

all touch points • Key Candidate Experience metrics and reports

Identifying Opportunities in Job Search

Searching for Job Types & Roles

Job Seekers & Search Engines

Searching for Job Types & RolesFlight Attendant Job Search

Searching for Job Types & RolesFlight Attendant Job Search

• How important is page 1? You tell me…who here goes to page 2? Page 3? Or 4?

• What is the value of being one of the top listed companies when people search for generic job terms?

• What is the value of protecting your brand when people enter in your company name + employment, jobs, etc.

Do People Really Search this Way?Keyword Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07

flight attendants 1,279 1,292 1,386 1,177 1,060 1,274 2,757 3,853 3,518 1,991 1,647 590

flight attendant jobs 1,222 1,094 722 1,112 1,624 1,341 1,579 1,140 1,221 939 741 540

flight attendant careers 306 281 435 574 509 350 325 249 325 190 242 49

flight attendant job openings 0 0 0 0 0 0 0 0 0 0 0 0

flight attendant positions 95 53 88 97 80 88 236 148 165 91 112 52

airlines hiring flight attendants 74 102 70 68 116 87 164 125 111 79 84 70

flight attendant career 193 183 116 137 208 194 154 134 162 118 462 368

flight attendant employment 91 80 69 91 75 112 153 114 66 58 59 42

flight attendant job opening 764 967 909 177 139 87 139 86 57 34 53 50

flight attendant salary 107 130 112 136 107 126 126 122 165 130 179 88

flight attendant job 87 87 113 97 150 126 108 92 89 85 83 81

continental airlines jobs 129 96 142 100 152 224 215 182 244 133 109 67

continental airlines careers 117 84 145 138 184 151 202 356 300 195 96 35continental airlines employment 169 132 187 189 231 232 185 230 310 218 59 27

baggage handler 60 55 76 34 41 30 35 48 39 52 63 36

MSN Only – Google + Yahoo = 10x

Let’s Take a Look at Dell

Nowhere to be found!

Does this have an impact?

Best Practices in SearchBranded Terms

• Branded Terms – [company name] + jobs should be easy, following best practices like:

– Including words like Jobs, Careers, Career Opportunities, etc in the page. Consider:

• Meta Description

• Title

• Content about career opportunities in your company

• Make sure the page is easily found by the search engines, it should be linked

Best Practices in SearchGeneric Terms

• Generic terms could be anything from Hong Kong Flights to Flight attendant jobs or SEO consultants

• Can be more difficult - typical best practices are typically not enough, especially if your competitors are aggressively targeting such terms

• Use an easily accessible, keyword-rich Career Portal for candidates to find and apply to your positions

Poll Question

Does your organization offer an interactive Careers Section off your corporate site where

candidates can search and apply for jobs?

YesNoNot Sure

iCIMS’ Talent Platform• Who is iCIMS?

– Leading provider of web-based Talent Platform for corporate HR professionals.

– 500+ clients worldwide, including:

• Our Software

– Career Portals, Applicant Tracking, On-boarding, Employee Management, and more!

Connecting SEO with your HR Technology

• iCIMS Career Centers fit seamlessly into clients’ recruitment brands & deliver on corporate messaging

• Career Centers may be unique to different hire types and recruiting campaigns– University Portals

– Flight Attendant Portals

– Business Unit Portals

– Employee Portals

– …and more!

Connecting SEO with your HR Technology

• iCIMS offers tools that allow certain Career Centers to be searched & indexed

Best Practices in Career Centers• Using Screening Tools to Filter Out Unqualified Talent

Select Questions

Candidates Respond to Screening Q’s

Applicants Auto-Filtered in Talent Platform Based on Responses

Best Practices in Career Centers• How much/how little to include in a job posting?

• Offer Job Agent Options

Sample Job Posting Creating/Maintaining Job Agents

Best Practices from FedExRecruitment

The simple reason your brand can attract the best candidate.

The 11 S’s of Employment BrandingThe employment branding “circle of trust”

See your CompanyBrand Impact

See your CompanyBrand Impact

Suggest that they are InterestedFrom Observe to Engage

Search for OpportunityConcept Search

Send Knowledge, Skills & AbilitiesApply for a Job

ScreeningIt Goes Both Ways

Sell the OpportunityWhat’s in it for Me?

Start their Career New Hire

Sustain their Employment Satisfied Employees

Sustain their Employment Satisfied Employees Help Find Other Great Employees

Separate from the Company “See Ya”

Sentimental that they Left Boomerang Hiring

Measuring your Campaigns

• Who are your customers and what do they think?

• Can the data help you prepare for the future?

Creating the Ultimate Candidate Experience:

Best Practices from Industry Experts & FedEx Recruitment

Thank You for Joining Us Today!

Any Questions??

www.icims.com

1-800-889-4422