creating the image for you that matches how you want others to perceive you
TRANSCRIPT
Creating the image for YOU that matches how you want
others to perceive YOU
Judgements
What’s all this fuss about image?
Why should I botherabout my appearance at work, surely it’s the quality and output of my work that really matters?
People should appreciateme for who I am on the inside, not for my clothes, or the way I do my hair.
I’m unique, an individual andI am not going to let anyone dictate how I should look or behave. If they don’t like me for who I am, that’s their problem.
Appearances matter
In order to suitably impress we must comfort others on four levels
CredibilityLikeabilityPersonal AttractivenessConfidence
Dale G. Leathers (Social Psychologist)
Impression Management is about knowing–
Who you are;How you see yourself;How others see you; using
Effects us physically, emotionally and psychologically
Contrast is key –
High Medium Low
Vertical body shape
Horizontalbody shape
Vertical body shape
Horizontalbody shape
The element that reflects your personality
Classic / ElegantCreative / DramaticCasual / RelaxedFeminine
Personal Brand
The connection of all elements - colour, shape, style as well as behaviour
How people seeyou
A promise
Creating the image for YOU that matches how you want
others to perceive YOU
Susan Williamsz Image Stylist www.szdesigns.com.au