creating shared vision in a small business
TRANSCRIPT
Creating shared vision in a small businessEd Kless
GN-25
Wednesday, July 29th, 11:45am – 12:30pm @edkless
2 #SageSummit
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How? vs. What matters!
How do you do it? What refusal have I been postponing?
How long will it take? What is the commitment I am willing to make?
How much does it cost? What is the price I am willing to pay?
How do you get those people to change? What is my contribution to the problem?
How do you measure it? What is the judgment I need to make?
How have other people done it successfully? What do we want to create together?
Strategy Staff
Skills
Structure
Style
Systems
Shared Vision
The Modified Seven S Model
Strategy Staff
Skills
Structure
Style
Systems
Shared Vision
Shared Vision
Shared Vision Fundamentals
• Principles (aka Core Beliefs)
• Purpose (aka Mission Statement)
• Vision (aka Aspiration Statement)– aka Courageous Goal
Shared Vision
Principles
• Founding beliefs of your company• Answers the question “What do we collectively
believe in?”• Should rarely change• Usually between four and eight words or
statements• Internal vs. external
Principles (cont.)
• Examples• Customers first, Velocity, Do the right thing, Innovate, Make a
difference• Ensure quality of life balance• Acting with integrity, truthfulness and an open line of communication• Work collaboratively as a team, understanding and drawing on each
other’s strengths• Have raving fans for customers
Purpose
• Usually composed of three parts• What do we do?• Who benefits from what we do?• How do we do it? (optional)
• Answers the question “Why did I come to work today?”• Should be easy to memorize• Can sometimes change
Purpose—Examples
• To help make it easier for our customers to manage their business processes
• To improve the business success (what we do) of our clients (who benefits) by providing superior business systems (how we do it)
• Improving the success of our team, our clients and our partners.
Vision—Courageous Goal
• BHAG• Clear and concise with little room for interpretation• Should take three to five years to achieve and be difficult
and daring• Must be aligned with your purpose and principles• Should change when achieved• Can be quantitative and qualitative
Aspiration – Courageous GoalWhat are you deeply passionate about?
What can you be the best in world at?
What drives your economic engine?
BHAG
Courageous Goal – Examples
• To be recognized as the most valuable supporter of small and medium sized companies by creating greater freedom for them to succeed.
• Crush Adidas• A computer on every desk and in every home• To increase revenue per employee to 250,000 by December
2018
Creating shared vision in a small businessEd Kless
GN-25
Wednesday, July 29th, 11:45am – 12:30pm @edkless
16 #SageSummit
Questions?
• Send any questions you may have about this session to the following email by August 15:
@edkless
17 #SageSummit
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Session code: GN-25
Session title: Creating shared vision in a small business
Creating shared vision in a small businessEd Kless
GN-25
Wednesday, July 29th, 11:45am – 12:30pm @edkless