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CREATING REAL-LIFE PROFESSIONAL EXPERIENCE FOR STUDENTS
THE CASE OF TURKEY
Tuğçe Baykent-Beyhan
Sabancı University
February’19
Who am I?
Employability
3
2009
139 Universities
2019
206 Universities*
Unemployment Rates*Overall: 11,4%
University Graduates: ≈ 12%
Environment
*TÜİK 2018, **YÖK Statistics 2018
≈ 800KGraduates
7,5 Million University Students
82 MillionPopulation
4
Employability
5
Which Skills?
1. Leadership
2. Critical Thinking
3. Communication
4. Collaboration
5. Flexibility
6. Efficiency & Taking Responsibility
7. Analysis, Research
8. Innovation
9. Cross Cultural competency
10. Entrepreneurship
1. Confidence
2. Creativity andInnovation
3. Critical Reflection
4. Global/CulturalAwareness
5. Integrity & Accountability
6. Intellectual Curiosity
7. Resilience
1. Commercial awareness
2. Communication
3. Teamwork
4. Negotiation & Pursuation
5. Problem solving
6. Leadership
7. Organisation
8. Perseverence & motivation
9. Ability to work underpressure
10. Confidence
6
Future of Jobs
7
Turkey: Current Situation
95
93
89
85
81
72
58
40
0 10 20 30 40 50 60 70 80 90 100
Teamwork
Effective Communication
Problem Solving
ICT Literacy
MS Office Programs
Foreign Language
Leadership
Financial Literacy
49
54
45
79
58
54
35
24
Skills evaluated while hiring new
graduates
Possession of evaluated skills by
new graduates
Turkey Data
8
Employability
9
10
Solution Approach: Case of TurkeySectoral Education Program
SEC 101: Introduction to
University
Prep &
Freshman
Years
SEC 201: Introduction to SectorsSophomore
Year
SEC 202: Skills ManagementSophomore
Year
SEC 301: Sectoral Solutions –
Global ExpertiseJunior
Year
SEC 302: Sectoral Solutions –
Local ExpertiseJunior
Year
SEC 401: Sectoral PracticumSenior
Year
SEC 402: Business IntegrationSenior
Year
Faculty Academic Seminars, Student Development Trainings,
Academic Advising Events, Peer Advising Events, Social
Responsibility Field Projects, Alumni Events, Library Activities…
Focal Sectors: Agency & Professional Services, Retail, Financial
Services, Energy, ICT, Consumer Goods, Industrials, Healthcare,
Leisure, Hospitality & Entertainment, Social Services
Effective Communication, Teamwork, Negotiation Skills,
Networking, Time Management & Productivity, Problem Solving &
Decision Making, Research Skills, Entrepreneurial Skills
Focal Sectors in Global Perspective with HBR Cases
The Crosscutting Issues In Sectors: Population Dynamics,
Resource Scarcity, Climate Change, Big Data
Real-life company projects
Examples from the previous client companies: Vodafone, Nestle,
Mastercard, GE Healthcare, PepsiCo, Bayer
GLO-BUS Business Strategy Simulation Game
10
Solution Approach: Case of TurkeySectoral Practicum Projects‘A bridge between theory and practice’
Student Groups Faculty Advisors Client companies
Course objective: Provide a new and innovative approach to students’ learning via real world client problems and project management
Real life problem solving1
Collaboration of both academics & professionals
2
11
Impact
12
Solution Approach: Case of TurkeyCompany Action Projects (CAP) *
Goal: Gain real-life work experience for MBA students before graduation
Placement statistics by 3 months of graduation (2009 – 2019): 83% - 100%
Solution Approach: Case of TurkeyCompany Action Projects (CAP) Examples
Unilever
Microsoft
Samsung
KPMG
Working on a mechanism to increase the penetration of Lipton throughcreating marketing and sales strategy
Producing innovative and out-of-box deployment and active usageideas about cloud
Developing the largest drone racing event in Turkey where pilots useGear VR and spectators can experience VR
Re-engineering all KPMG Turkey HR policies and procedures based on competitiveness
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Benefits
• Getting a fresh and creative look to old problems
• Easy access to potential employees
• Creation of real value to the company
• Access to academic perspective
• Deep practical experience in their chosen sector and function
• Contact and cooperation with the company’s employees (networking)
• Opportunity to implement and practice what they learnt in class
• Acquisition of new skills and knowledge
• Possible path to a job offer
Company Student
16
Skills Development During the Projects
Effective communication
Time management
Problem solving
Professional presentations
Effective team management
Creativity
